Vietnam Motorshow 2014
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Insights into car buyers in 2014 Cimigo surveyed 6,400 prospective automotive buyers at the Vietnam 2014 Motorshow from 20 th - 23 rd November 2014, to understand what makes them tick and which cars captured their attention. Read on to see their feedback on the show, which car brands shone through and which type of cars Vietnamese buyers are considering. [email protected] 8 in 10 visitors satisfied with the Motorshow 9 in 10 want to visit the Vietnam Motorshow 2015! Visitors to the Vietnam Motorshow 2014 69% 69% 55% 80% Visitors rated the following as very good or good: 80% 80% 78% 74% Booth design Display of cars Car models on display The show’s programme Parking Guide documents Food and beverage Overall satisfaction 60% 6 in 10 have been to a previous motorshow. 1 st visit to the motorshow for 4 in 10. 2 in 3 have a car driving license. 4 in 10 own their own car. 81% male 38% 28% White collar Business owner 28% 40% 21% 11% 18-24 25-34 35-44 45+ Age 39% 17% 19% 25% A+ class A class B class C class Economic class 25% 9% Blue collar Not working 19% female
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Transcript of Vietnam Motorshow 2014
Insights into car buyers in 2014 Cimigo surveyed 6,400 prospective automotive buyers at the Vietnam 2014 Motorshow from 20th-23rd November 2014, to understand what makes them tick and which cars captured their attention. Read on to see their feedback on the show, which car brands shone through and which type of cars Vietnamese buyers are considering.
8 in 10 visitors satisfied with the Motorshow
9 in 10 want to visit the Vietnam
Motorshow 2015!
Visitors to the Vietnam Motorshow 2014
69% 69% 55% 80%
Visitors rated the following as very good or good:
80% 80% 78% 74%
Booth design Display of cars Car models on display The show’s programme
Parking Guide documents Food and beverage Overall satisfaction
60% 6 in 10 have been to a previous motorshow. 1st visit to the motorshow for 4 in 10.
2 in 3 have a car driving license.
4 in 10 own their own car.
81% male
38% 28%
White collar Business owner 28%
40%
21%
11% 18-24
25-34
35-44
45+
Age
39%
17%
19%
25% A+ class
A class
B class
C class
Economic class
25% 9%
Blue collar Not working 19% female
44% in 2015
8 in 10 visitors plan to buy a car
83%
10% in 2014 25% in 2016 22% in 2017 & beyond
Planning to purchase in:
Primarily for family use:
Self purchase for personal family use
Self purchase for own business
Company purchase for personal benefit
Company purchase for business use
12%
3%
2%
2-3 seats (3%) 7+ seats (38%) 4-5 seats (59%)
Petrol (85%) Diesel (15%)
Automatic (81%) Manual (19%)
Hatch back (53%) Flat bed (2%) Regular notch (45%)
Preferences:
Top 4 reasons to visit:
1st Looking for information before buying a car
2nd For entertainment
3rd Looking for information about the market
4th Buying a car
43% 36% 30%
Top sources of awareness:
Internet ads Editorial print / online Word of mouth
Top 10 car brands
Top 3 most impressive models exhibited:
1. Audi A7 2. Lexus LF-LC 3. Mercedes-Benz S500 4Matic Coupe
Rank Car owned Brands
interested in 1st choice to
buy next
Most impressive
exhibitor
Best customer care
programme
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