Vietnam Mobile Internet User
description
Transcript of Vietnam Mobile Internet User
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Đặc điểm người dùng Mobile Internet Việt Nam
Phần 1
Source: Vietnam Mobile Internet User – Google 2013
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Thông tin mẫu
2013 2012 20110
10
20
30
40
50
60
70
40 45
636055
37FemaleMale
2013 2012 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
55 + Years45 - 54 Years35 - 44 Years25 - 34 Years18 - 24 Years
2013 2012 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3 years or longerMore than 2 years up to 3 yearsMore than 1 year up to 2 years7 to 12 months4 to 6 monthsUp to 3 months
2011 2012 20130.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
26.232.3
19.7
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Các chức năng di dộng
2013 2012 2011
8997 91
56
46
32
74 7469
9893
0
Touchscreen Linear (Touchscreen) Full keypadLarge display Ability to download and install apps
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Các chức năng di dộng
2013 2012 2011
89
97
91
5646
32
74 7469
9893
0
Touchscreen Full keypad Linear (Full keypad)Large display Ability to download and install apps
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Các chức năng di dộng
2013 2012 2011
89
97
91
56
46
32
74 74 69
9893
0
Touchscreen Full keypad Large displayLinear (Large display) Ability to download and install apps
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Tần suất sử dụng…
2013
2012
2011
0% 50% 100%
81
60
41
Mobile Web
Multiple times per day
Once a day
Few times a week Once a weekFew times a month Once per monthLess than once a month
Never
77%
10%
9%1%2%1%
Apps 2013
Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month
2013
2012
2011
0% 50% 100%
75
42
29
Mobile Mail
Multiple times per day
Once a day
Few times a week Once a weekFew times a month Once per monthLess than once a month
Never
2013
2012
2011
0% 50%100%
72
53
56
Desktop WebMultiple times per day
Once a day
Few times a week Once a weekFew times a month
Once per month
Less than once a month
Never
Don't know/ no answer
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Số lượng app hiện có trên smartphone
1 - 2 apps
3 - 4 apps
5 - 6 apps
7 - 8 apps
9 - 10 apps
11 - 15 apps
16 - 20 apps
21 - 50 apps
51 apps or more
0 5 10 15 20 25 30
8
12
14
6
13
9
8
17
12
7
8
11
4
11
10
9
21
17
1
7
10
5
14
16
13
25
9
201320122011
Mean: 23 – 31 – 25
Use: 9 – 8 – 7Paid: 9 – 5 - 11
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Số ngày dùng smartphone trong 7 ngày qua
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
70
64
38
7 out of 76 out of 75 out of 74 out of 73 out of 72 out of 71 out of 70 daysDon't know/ no answer
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Nơi từng sử dụng smartphone
Somewhere else
Doctor's office
Airport
School
At a social gathering/function/event
Public transport
In a store
Restaurant
On-the-go (e.g., while commuting, walking)
Work
Cafe or coffee shop
Home
0 20 40 60 80 100 120
8
47
56
69
71
74
75
76
77
91
93
97
201320122011
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Mức độ sử dụng smartphone/computer để truy cập Internet tăng hay giảm?
59%28%
13%
Smartphone
45%
37%
16%
Computer
Spent more time online with this deviceSpent about the same amount of time online with this deviceSpent less time online with this deviceDon't know/ no answer
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Khi truy cập Internet bằng smartphone...
None of these
Do not do other things while I use the Internet on my smartphone
Play video games
Read a book
Watch television programs (online or offline)
Watch movies (online or offline)
Use the Internet on another Internet enabled device
Read the newspaper or a magazine
Listen to music of any type
Doing any of these activities (net)
0 10 20 30 40 50 60 70 80 90 100
08
31364145
556264
91
201320122011
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Thói quen sử dụng smartphone
I do not do any of these activities with my smartphone
Used online/mobile coupons for shopping
Watched full episodes of TV programme online
Searched for restaurants or pubs/bars
Searched for travel-information or holidays
Downloaded or bought ringtones, wallpaper, applications (apps) or other content
Used an application (app)
Looked up directions or used a map
Used a search engine for a general search
Reviewed websites, blogs or message boards
Read news on newspaper or magazine portals
Accessed a social network
Emailed (sent or read)
0 10 20 30 40 50 60 70 80 90
02
333335
41424344
4861
666767
707071717172
788181828282
201320122011
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Tần suất tìm kiếm bằng smartphone/computer
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
67
43
33
11
14
10Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
83
74
81
7
11
7Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month
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Tìm kiếm thông tin cửa hàng trong khu vực
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
37
16
19
11
10
8
29
30
20
3
6
5Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a monthNever
0
20
40
60
8074 60 54 47
3
4756 52
20 13
35
5437
20 17
201320122011
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Tần suất xem video trên smartphone/computer
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
49
30
10 6 4
29 30
16 14 1322 23
1520 19
201320122011
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
70
80 74
21
4 1 0
47
34
125 3
50
31
14
3 1
201320122011
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Tần suất truy cập vào mạng xã hội trên smartphone/computer?
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
70
80
90 80
11 4 2 2
55
208 7 9
38
1812 12
19
201320122011
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
70
80
90
100 87
8 2 1 1
72
155 3 5
72
157 3 4
201320122011