Benchmarking

By:- VIDYA K.

MBA-III semROLL NO.: 57

Benchmarking• Benchmarking is the process of continually searching for the best

methods, practices and processes, and either adopting or adapting their good features and implementing them to become the “best of the best.”

• How is benchmarking used?• Compare performance of an existing process against other companies’

best-in-class practices.• Determine how those companies achieve their performance levels.• Improve internal performance levels.

Benchmarking is used for both comparison of performance as well as to understand the potential for improvement

Benchmarking is used for both comparison of performance as well as to understand the potential for improvement

Benchmarking Compliance

Policy regarding benchmarking protocol should be communicated to all employees involved, prior to contacting external organizations. Guidelines should address the following areas:

Misrepresentation – do not misrepresent your identity in order to gather information

Information requests – a request should be made only for information your organization would be willing to share with another company

Sensitive / proprietary information – avoid direct benchmarking of sensitive or proprietary information

Confidentiality – treat all information as confidential

Benchmarking Compliance

Avoiding inappropriate communication and contacts with competitors

Never propose, enter, or engage in a discussion related to any agreements with a competitor to fix prices, in terms or conditions of sale, costs, profit margins, or other aspects of the competition

Keep communications with competitors to a minimum – make sure there is a legitimate business reason for all such communications

Benchmarking Compliance

Consult with business legal counsel before initiating any contact with competitors regarding Six Sigma (or any other topic):

Benchmarking

Training of suppliers and customers – they may also be competitors

Synchromesh Computing Services Business Development

White Papers and Reports Systematic Competitive

Intelligence Division (SCID) Engineering and Marketing

Integration Technical Evaluation of

Contracted Services Sales Force Technical Training

with Joint Sales Calls Zap Flyer Marketing System

Technical Communications Fluent Core Documentation

System

• Product Evaluation– Benchmarking and Certification

• Performance and Power

– Software Testing– Out of the Box Experience Testing– First Impressions Comparison and

Competitive Analysis

• Software Development– Embedded Software Development– Operating System Porting, Tuning– Compiler Analysis– System Security

History of the Company

ECL (EEMBC Certification Laboratory) formed February 1998

What they learned? Industry-standard benchmark groups only go so far … still a pressing

need for head-to-head benchmarking, analysis Must have a much wider range of benchmarks, and do “Customer

benchmarking”

Synchromesh Computing, LLC formed December 2003 to provide much more comprehensive services by same people

What They Do Well …

• Benchmarking and Performance Analysis

• Software Testing and Software Engineering Consulting

• Software Development

• Industry Standards Group Creation, Management, and Support

How They Benchmarked

• Obtain the system (hardware, software, documentation) and create:– Benchmark Test and Measurement Plan– Benchmark Tests (software) and Test Fixtures

• Performance, Power Consumption, Code Size, Functionality– Stabilize the Environment– Execute Benchmark Tests, Control, and Measure– Analyze, Debug, Assess, Compare/Contrast, Re-run– Generate Test Results, Analysis, White Papers, etc.– Consult– If applicable, Certify Results

THANK YOU

Examples of Key Business Processes

IBM Xerox British TelecomMarketing Information Capture;

Marketing Selection;

Requirements;

Hardware/Software Development;

Service Development;

Production;

Customer Fulfillment/ Relationship;

Service Customer Feedback;

Marketing;

Solution Integration;

Financial Analysis;

Plan Integration;

Accounting;

Human Resources

IT Infrastructure

Customer Engagement;

Inventory Mgt. & Logistics;

Product Design / Engineering;

Product Maintenance;

Technology Maintenance;

Production & Operations Mgt.

Marketing Management;

Supplier Management;

Information Management;

Business Management;

Human Resources Management;

Leased & Capital Asset Mgt.

Legal;

Financial Management.

Direct Business;

Plan Business;

Develop Processes;

Manage Process Operations;

Provide Personnel Support;

Market Products & Services;

Provide Customer Service;

Manage Products & Services;

Provide Consultancy Services;

Plan the Network;

Operate the Network;

Provide Support Services;

Manage Information Resource;

Manage Finance;

Provide Technical R&D