Video Va Va Voooooom for your website...

Video Va Va Voom! Using video to get more leads from your marketing

SaucyHorseVideo.co.ukWhat well cover today 3 Actionable Strategies Building your Reputation as Experts Building a Contact List The Mistakes - & how to avoid themGetting noticed by the Decision Maker

3 actionable strategies for online video that will make the maximum impact in your marketing mixHow to use video to build your reputation as experts in your fieldUsing video to build your contact list more rapidly with well placed video on landing pages & data capture formsThe mistakes people make with video and how you can avoid themUsing video to get that meeting for your sales team how to get noticed by key decision maker as well as your prospect online. And other things!

2http://www.youtube.com/watch?v=uEPcSYunq4oWhy I played you this video How do you feel? The power of video to get your customer & prospect in the zone you need them in at any particular time. How to change perception, create a culture, build credibility, associate some brand values to your business video can do all of that!

3Why is Video important?Video creates a HALO EFFECT around your business...TRUSTCREDIBILITY

A video on your website builds Trust & Credibility which is essential in competitive markets (and difficult to do in a virtual environment without bricks and mortar presence). It can create other sentiment as well sentiment that prompts a prospect to take the next step.So how can we use the power of video in our marketing -

43 StrategiesMore time on website = More likely to complete a positive action

When you have engaging video content on your website visitors will stay longer. The more time spent on a website the more likely they are to buy or complete a positive action such as submit data. As a marketer its important to define the positive outcome you want. Sale? Telephone Call? Submission of a data form?

5Strategy 1 : Your Website

Using video on your website or landing page on your online content hub. Improvement in search results. Google likes video In Googles eyes its more likely that you are a reliable website of high quality , & for that reason you are a better search return for their customerMore engaging when visitor arrives keeps them on site. Pros & Cons of autoplay What sort of video? Discuss content options6Strategy 1 : Your Website

Stronger CTA alongside well positioned data collection / bait. How can you uplift enquiries / leads from your online presence? Answer FAQs / Dismantle objections early. Only ask for the action you need at that point. Harvest email data for addition to lists future communication as they travel down the sales funnel. Talk about uplift from enquiries when this page was added to a campaign7Why is Video important?Google loves a video!

Algorithms are being changed all the time to favour sites with video theyre more interesting. Better client experience. Video Search (Youtube owned by Google) Panda likes depth & length of visit youre more likely to be a better quality site in Googles mind if you have video.8With Video on your Website...You are more likely to appear on Page One of GoogleForrester Research 2009

These stats from 2009 show a 53 x more likely its certainly be superceded but the fact remains that you acquire an advantage in search ranking terms if you embed video on your site.Its not a miracle worker youll need a sound SEO strategy which should centre round distribution of your online content & assets, & on-the-page meta & SEO of course. And an active organic approach using the social platforms and keyword content is a good policy - a mix! But it makes sense to use all the weapons in your armoury and having a well produced video message on your website gives you this sort of advantage over those who dont. 9Why is Video important?Visitors stay on your website for LONGER!

You need them there for 6-8 seconds otherwise they are statistically unlikely to come back video does that (autoplay yes / no) People stay up to 2 mins longer on a site with video. They are more likely to take a positive action. They are more likely to call you stats for telephone calls / form submissions10Action Point :Define the CTA on your website.

Create the Video that will encourage that outcome

FAQs YouTube, video answers, video blogs, webinars, seminars, how tos as bait for data capture and as a driver into your sales funnel. How video must be sited next to data capture form etcDefine the CTA and ensure its clear use video to reinforce and suggest action

11Strategy 2 : YouTubeOver 800 million unique users each monthOver 4 billion hours of video are watched each month 72 hours of video are uploaded every minute70% of traffic comes from outside the USIn 43 countries and across 60 languages

More than 1 trillion views or around 140 views for every person on Earth

Over 800 million unique users visit YouTube each monthOver 4 billion hours of video are watched each month on YouTube72 hours of video are uploaded to YouTube every minute70% of YouTube traffic comes from outside the USYouTube is localized in 43 countries and across 60 languagesIn 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

124 billion video views a day!

Fastest Growing Category is How To Establishes you as the expert, as the go-to in your field. Well talk more about that in a bit However, on the basis that YouTube is used so widely as a place to search for what people want, you need to be there if you want to be found13Why is Video important?400 Tweets per minute containing a YouTube link

Incredible stat from Feb 2011 when it comes to social media strategy, content is key and heres another reason why video can really help across the board in your marketing its the most popular TYPE of content when it comes to sharing - People are sharing videos all over the social media platforms are they sharing yours and spreading your digital footprint? If you are not using Youtube as a channel for your marketing message its less easy to deliver the content. You can do so from your blogs or from Facebook perhaps there are times when this is not how you want to do it as it presents the content as belonging to you. Using Youtube can offer the distance that allows you to pitch as experts in an area, sharing relevant & useful content. That in turn acts as driver of traffic ( pre-qualified) to a place where you can make a sale or engage at a relevant point in the buying process, whether it be research, review or actually buying.Ensure videos are well optimised so they can be found use your keyword research14Action Point :Create a YouTube Channel

Define the FAQs most commonly asked.

Create short Videos that answer them

FAQs YouTube, video answers, video blogs, webinars, seminars, how tos as bait for data capture and as a driver into your sales funnel.

15Strategy 3 : Go Mobile!

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More than 20% of global YouTube views come from mobile devices

Smartphone and Tablet devices have changed the landscape for which we consume traditional TV. Mobile devices now play a key role in the overall strategy of engaging the public. The On Demand era has revolutionised television, however mobile now also plays a key role in delivering content.Mobiles are used to consume video are you delivering your message to capitalise on that?

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and the content most eagerly consumed is video

These figures show the gender split of media consumption via mobile devices in the last 3 months from Jan 2012 within the Uk.

18Mobile usage in first 3 months of the year.

Mobile : Video consumption is huge as the stats show who its a case of how you will capitalise on this. Not just download but upload - Video apps talk about Sky Tyne & Wear / IVOUK encouraging communities / prospects to engage and upload their own video. Could you use this as a competition model to maximise engagement on the social platforms and build a following that you can communicate with on an ongoing basis? Apps can be developed and written for your business for very reasonable amounts work out how your customers could interact more with you if you made it easy to do do by mobile device and look at incorporting video into that process as we know its what our customers like to see!

19Action Point :Get your website mobilised

Theres an App for that do you have it??

Look at engagement with Video uploads

Talk about Sky / IVOUK encouraging communities / prospects to engage and upload their own video. Could you use this as a competition or relationship building model to maximise engagement on the social platforms and build a following that you can communicate with on an ongoing basis?20MistakesDont talk about yourself!

Content - You taking about yourselves is boring (unless youre Jessie Jay or David Beckham) No longer push marketing we need to listen and answer. Customers find us now, one way or another social platforms, review forums, research. Video not only helps you get found (SEO) It also puts you in control of the message. You need to know whats important to the viewer your prospect - and hit all their buttons. FAQs again answer them! Many dont.

21MistakesScript get it written by a professional

Script is key a good producer will take time to understand the message and then translate that into a workable video script.

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Another example here of a good landing page video and then an immediate clear CTA but the reason is it works is the script and how its been actualised23http://www.youtube.com/watch?v=ZUG9qYTJMsI24MistakesAudio & Picture QualityGET IT RIGHT FOR THE APPLICATION

It doesnt have to be a full blown Hollywood production but if its a profile builder or a brand video for homepage of your website make sure it reflects all the values that are important to you. Save the handheld interviews for your blog or your facebook page!Audio is key if youre using a DIY application, can we hear it?? Pictures dont move and zoom every 5 seconds. Lighting Is the scene set well and properly it? Tips & Advice on our website http://www.saucyhorsevideo.co.uk/2012/01/tips-on-video-production-the-rule-of-thirds-for-talking-heads-and-making-website-videos-that-work/

25Video Brochures

Sizes mailers & brochures from 2.8 7 screens Using video as a tool to get you that 1-1 meetingMany businesses cite this as their most important marketing need. To get in front of the key decision maker. http://www.saucyhorsevideo.co.uk/video-brochures/

26Video Brochures

Any business where you want to get your message right into your customers hands

THEY DONT GO INTO THE BIN!

Sizes mailers & brochures from 2.8 7 screens. Property Service IndustryHealth & BeautyProfessional ServicesVenues & Conference centresHotels & LeisureRetail

27Going Viral

how & why that happens.Examples Will it Blend on a global scale. Ipad 14,507,426 views and rising. Business imperative the figures.

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How can I use that in my business? Translate the messages so that they fit! Secure Sign & Store have used Dollar Shave Club as inspiration. 18,625 views and sold all but 15 units in first 3 months. Secure Sign & Store on a very local territory basis http://www.securesignandstore.co.uk/29

29,287 views Muddy Carrot.com http://muddycarrot.com/

Move with Miller on same basis (13,000+) http://www.youtube.com/watch?v=f5ip2YRfu_A

Why did they work? - 30http://www.securesignandstore.co.uk/How can I use that in my business? Translate the messages so that they fit! Secure Sign & Store have used Dollar Shave Club as inspiration. 18,625 views and sold all but 15 units in first 3 months. Secure Sign & Store on a very local territory basis31Key Takeaways

Its not difficult to incorporate video into your marketing strategy.

It doesnt have to be any more expensive than your existing activity key is to MEASURE.

Content is where its at work out what your customers need & feed it to them.

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SaucyHorseVideo.co.uk/FREE-BOOKS

Any Questions?Its all Changed marketing in the modern business free. In addition I have copies of Will it make the boat go faster by Olympic Gold Medallist Ben Hunt-Davis essential read. Olympic winning strategies for business people looking to make things happen. Visit the page on our website and well send you our featured marketing book for free.http://www.saucyhorsevideo.co.uk/free-books/

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