Video Trend 2

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2020 VIDEO TRENDS

Transcript of Video Trend 2

2020VIDEO TRENDS

VIEWS TRENDS

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YO U T U B E

75%

both the world’s second largest social network and

second largest search engine

With YouTube already doubling as

video is on pace to account for 75% of all consumer internet

tra�c by 2020.

2020x2

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American adults watch digital video each month, up 15% from a year ago.

DIGITAL VIDEO

15%

APPROXIMATELY ONE IN FIVE

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15%

US TEENS

50%

Of US teens say YouTube is their favorite

website.

50%While

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50%

CONSUMERS TRENDS

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24% of consumers say video is their “Most Trusted” source of brand content.

24%CONSUMER VIDEO

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24%

When consumers have a good branded video experience, are

more likely:

GO

OD BRANDED

VIDEO EXPERIENCE

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In 39% to research a featured brand further,

FEATURED BRAND39%

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39%

in 36% to tell friends and family about the brand,

BUY NOW

36%

It's Awesome

Really......

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36%

Other content from that brand on SOCIAL MEDIA

19%

SHARE

10

19%

B2B TREND

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Video is one of the fastest growing tactics among B2B marketers, with 75% of B2B marketers indicating plans to use

video in 2015.

75% of B2B marketers indicating plans to use video in 2015

TACTICS AMONG B2B MARKETERS

75%

B2B TREND

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FUTURETREND

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FASTER

Faster networks, more bandwidth and increasing smartphone penetration are pushing more online video creation

and consumption.

FASTER

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MORE ONLINE VIDEO CREATION AND CONSUMPTION

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