Video Syndication 2 of 3: More Advertising Revenue

Growing Your Audience And Your Business with Video Syndication

© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc

Introduction: Follow Your Audience

You may have great content to offer, but at the end of the day, what really matters is whether it gets seen.


Introduction: Follow Your Audience

In today’s online world, content owners need to reach out to viewers through a variety of channels.


Introduction: Follow Your Audience This might sound like a tedious undertaking, but reaching out to new viewers actually isn’t as time consuming as it may sound.


Introduction: Follow Your Audience Syndication – sharing or distributing content to other outlets or partners – is an extremely efficient way to make your content visible to new viewers.


Introduction: Follow Your Audience Video content, when syndicated, is often published to hundreds of websites and other channels. Viewers can access this content in a variety of locations, at any time.


Introduction: Follow Your Audience While the obvious benefit of syndication is that it can dramatically increase viewership, there are other benefits to be gained:

1.  Increased brand exposure 2.  More advertising revenue 3.  Better audience retention

Part two in a three part series, this presentation will show you how syndication can provide benefit #2.


More Advertising Revenue Syndication creates additional monetization opportunities for content owners because it expands the viewer audience that can be sold to advertisers.


More Advertising Revenue Another bonus is that it can also forge longer-term relationships with ‘syndication outlet’ partners through revenue sharing agreements such as companion ads, microsites, and storefronts.


More Advertising Revenue Put simply, syndication can help you generate more ad hits/revenue because it ultimately provides you with a larger audience that is more inclined to connect with your content and the corresponding ads stitched within.


Learn More

Growing Your Audience (And Your Business) with Video Syndication

If you are interested in syndicating your content, there are three ways to do so – Feeds, Player, and Media. To learn how each syndication method works, we invite you to read our Syndication White Paper:

Download White Paper


About thePlatform thePlatform’s video publishing and management solution called mpx fully supports all methods of syndication. With mpx, you get an end-to-end feature set and a wide range of options that will scale as your business grows. No matter what your business model looks like right now, thePlatform has a syndication solution that can help you broaden your audience and achieve your online business objectives. Call us to learn how we can help you syndicate:

Toll Free: 1 (877) 436-7940


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Video Syndication 2 of 3: More Advertising Revenue

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Transcript of Video Syndication 2 of 3: More Advertising Revenue