FEBRUARY 8, 2017 I 8:30AM-5:00PM

THE TOPS PROGRAM

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First Impressions and Answering the Why - 9:10-9:30 (20 Minutes) re: Adrienne �

Love a Positive Life by International HIV/AIDS Alliance

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FIRST IMPRESSIONS: DISCUSSION • What is the video about? • What is the overall message the video wants

to convey? • Who is the intended audience for the video? • How does it make you feel?

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WHY USE STORYTELLING? One of the oldest modes of information sharing Good stories have Aristotle’s “ingredients of persuasion”: Ethos Pathos Logos

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WHY USE VIDEO? Technical • The power of the visual • Seeing is Believing – the power of demonstration Delivery • Sharing and capturing knowledge in a concise and

creative way • Fast and convenient accessibility and availability of

video products

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WHY USE VIDEO? 65% of the world’s population are visual learners 96% of service-based organizations use video in some capacity in their marketing campaigns 59% of executives would rather watch video than read text, and 50% of executives look for more information after seeing a product or a service in a video

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TYPES OF VIDEO STORYTELLING PRODUCTIONS

Promotional- :30-1:30; outreach, coverage and funding campaigns

Public Information & Awareness- 1:30<5; situation overview, usually followed by call to action

Education and Training- 5+; step-by-step demo; How-Tos

Documentation- 5+; project/program close-out, more qualitative material to add to final report, replication campaigns

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V. The Narrative Arc - 9:40-9:50 (10 Minutes) re: Holly

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Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �

BRAINSTORMING Write down all of the

group’s ideas until one emerges as a clear favorite.

How long does the video have to be to convey the content?

What formats could the video take?

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NARROWING IN ON THE OBJECTIVES

What is the video for? Who is the intended audience? What are your key messages? What are you trying to accomplish?

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ASSIGNING ROLES

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Regardless of your role, collaborat ion and cooperat ion are always crit ical to the project ’s

success!

Director – manages video production Writer – formulates the script Videographer – makes the storyboards and shoots video Editor – main editor of video during post-production Technical expert– guides the content of the video

CASTING & LOCATION SCOUTING Relatable/relevant to story Cast actors/speakers with loud clear voices

(charismatic) Look for quiet locations Are the actors and locations believable? Will they

connect with the audience?

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OTHER PRE-PLANNING CONSIDERATIONS

Time considerations Clear division of responsibilities Pro tip: deadlines are your friends!

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STORYBOARDING AND SCRIPTWRITING

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WHAT IS A STORYBOARD?

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What are some reasons why you should create a storyboard? True or false: the storyboarding process only makes sense for only for narrative fiction videos.

STORYBOARD EXAMPLE

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SCRIPTWRITING TIPS

Remember the importance of the narrative arc. Keep your script snappy, focused, and simple. Tell your audience in the first 30 seconds what the video is about. Always keep your target audience in mind.

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SCREENWRITING TIPS (CONTINUED) Do a table reading or read the script out loud to make sure the dialogue and plot makes sense. Break into small scenes rather than one continuous scene. Consider adding a call to action at the end of the video (i.e. “donate here!”).

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ADDITIONAL CONSIDERATIONS

What are the needs of the audience?

Are the characters/actors relatable?

Is the situation relatable? Are the solutions proposed to

the audience realistic? Are you aware of important

cultural norms of the audience?

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VIDEO PLANNING ACTIVITY The Challenge: Get together with your team and choose a topic. (we’ll provide some prompts to get you started.) Work together through the video planning process, filling the handout as you go along. Remember that you will film this video idea today, so be practical and use the resources available.

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STORYBOARDING & SCRIPT- WRITING ACTIVITY The Challenge: Use your worksheet or flipchart paper to create storyboards. We writing the script draft at the bottom of the squares. Each square = an action to progress the story. You can write the script first or do the storyboarding first – it is up to your group to decide! Keep it simple and remember locations – stick figures are fine!

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At minimum, be sure to include: ●Video Purpose ●Video Type ●Target Audience(s) ●Key Messages ●Important Characters ●Brief Description of Plot

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TIME TO PITCH YOUR GROUP’S IDEA (2 MINUTES EACH GROUP)

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XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �

BUDGET & EQUIPMENT Budget ● A well thought-out video and well-conveyed message is

more important than HD, special effects, or sleek videography

Equipment ● A camera for recording video ● Tripod ● Microphones (shotgun, clip-on) ● Audio recorders ● Memory cards ● External hard drives ● Extra batteries

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A-Roll vs. B-ROLL B-roll: secondary footage in a video that provides a

visual explanation of an issue or event and helps to tell the story (Poynter) ▪ Film lots

http://www.shutterstock.com/blog/10-tips-shooting-better-b-roll

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EXPOSURE Exposure: Relates to how light or dark an image is

▪Under Exposed ▪Over Exposed

Adjust the aperture and shutter speed to control exposure

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WHITE BALANCE White balancing: The process by which we adjust the

camera to get the colors in a picture as accurate as possible ▪Auto vs. Manual

X-rite http://blog.xritephoto.com/2013/06/balance-your-color-for-video/#sthash.oqB0nhsI.dpbs

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TYPES OF SHOTS Basic types of shots:

Wide Medium Tight

Secondary types of shots:

Establishing shots (wide) Dialogue and action shots (medium) Detail shots (tight)

20(wide), 30(medium), 50(tight)

(Storify)

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PRODUCTION BASICS: SOUND

1. Remember the basics 2. Know your equipment 3. Focus on the big stuff

first 4. Minimize noise 5. Always monitor sound

6. Use sound to add detail 7. Vary the loudness of audio 8. Use layers to create richer sound 9. Avoid editing pitfalls 10. Use music with care

(Ten Tips for Using Audio Effectively - Poynter)

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XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �

CONTROLLED COMPOSITION

“ You don’t take a photograph, you make it .” – Ansel Adams, photographer

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TECHNIQUES 101

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DO NOT DO

Be wary of your HORIZON LINE – straighten up!

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DO NOT DO

Direct, overhead sunlight will cast harsh shadows on your subject. Find open shade where light is spread evenly.

DO: THE GOLDEN HOUR

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DO NOT

DO

Avoid distracting backgrounds if you want greater emphasis. Watch out for those poles and branches! Move!

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DO NOT DO

Bad (Incorrect) focus is a definite No-No. Make sure you are focusing on the right subject.

DO: RULE OF THIRDS

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DO NOT DO

Give enough space for the composition to breathe. If it’s not deliberate, always give

headroom.

DO: VARY YOUR VIEWPOINTS

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DO NOT

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Keep to one side, or you’ll confuse your viewer!

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DO NOT

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Always shoot landscape. Monitors are not vertical.

VIDEO CAMERA TUTORIAL - SCREEN

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VIDEO CAMERA TUTORIAL - POWER

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VIDEO CAMERA TUTORIAL - SHUTTER

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VIDEO CAMERA TUTORIAL – SMART AUTO

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VIDEO CAMERA TUTORIAL - RECORD

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VIDEO CAMERA TUTORIAL - ZOOM

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VIDEO CAMERA TUTORIAL - MODE

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VIDEO CAMERA TUTORIAL - CONTROL

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A few things to keep in mind... Rehearsals and dry-runs are your friends: practice your shots before filming

Don’t be afraid to direct your characters or your interviewees

Actually say, Ready, Set, Action! to make sure your scene is in place for recording

Hold each shot for 5 seconds more to save you in the editing room

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XV. Lunch 12:05-1:05 (60 Minutes) re: FHI 360

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XVII. Post-Production: Basics of Editing 2:05-2:20 (20 Minutes) re: Holly

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FILE MANAGEMENT ● Back up your project and all files on an external hard

drive and/or the cloud. ● Choose a naming protocol that clearly identifies the

file. Keep it consistent throughout your master folder! ● Go through all your footage and identify what seems

unusable, what you could use, and what you’d like to use.

● But don’t delete any files until the project is over! You never know what you will need.

EDITING FLOW Review Selection • CAN USE • WOULD LIKE TO USE • MUST USE/WILL USE Production

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EDITING SOFTWARE Editing Software • free and low-cost video editing programs • pre-installed programs have basic editing tools

(Cut, Insert, Audio+Video timeline)

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XVIII. Post-Production Activity: Editing Practice 2:20-3:05 (40 Minutes) re: Holly, Adrienne and Abby to assist groups �

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XIX: Afternoon Break 3:05-3:15 (10 Minutes) re: FHI 360

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XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �

WHY PLAN?

● Why do we recommend developing a communications and dissemination strategy?

TARGET AUDIENCE ● Where does your target audience access their

information and media? ● Challenges/barriers to reaching them Photo: www.audienceanalysis.org

COMMUNICATIONS CHANNELS Offline

● DVDs ● TV ● Pico Projectors ● Tablets/smartphones ● Laptops

Online

● Youtube ● Vimeo ● Facebook video player ● Websites ● Blogs ● e-Newsletters ● Social media (Facebook,

Instagram, Twitter, LinkedIn, Snapchat, etc.)

GOALS VS. OBJECTIVES GOALS ● Long-Term ● More abstract ● Purpose-driven

Ex. “ The goal of our video is to

init iate a lasting donor relat ionship between the viewer and our organization.”

OBJECTIVES ● Short- to Mid-Term ● Specific targets ● Measureable ● Clear t imeline

Ex. “ Our objective for our video is to garner $50,000 in donations by June 1, 2017, as evidenced by tracking our click to donate rates.”

LAUNCHING YOUR VIDEO

● What are different ways you can launch a video?

Photo: YouTube.com

POST-LAUNCH ACTIVITIES

● What are some ways to continue to disseminate your video after the launch?

COMMUNICATIONS PLANNING ACTIVITY Get together with your team and develop a

communications and documentation strategy based on your answers to the questions in the provided handout. Please use the same target audience and key messages that you decided in the Video Planning Worksheet. Your team should have one completed handout by the end of 15 minutes.

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SHARE OUT ● Each group gives a 2 minute presentation on their

communications and dissemination plan. Photo: uknowkids.com

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XXII. Ethics: What Would You Do If… 4:10-4:30 (20 Minutes) re: Adrienne to read scenarios, Abby and Holly to have cards representing the extremes

Scenario 1

You are on the last day of filming a documentation project in the field and hear about a young mother of two who has a particularly amazing story to tell. Excited, you rush over to request an interview from her and she consents to be filmed. However, when you show her the consent form to sign, you find out that she is only 17 years old and her parents are away that day. Would you film her anyways or not?

Scenario 2 You were tasked with producing a video to increase awareness of your organization’s art program for gender-based violence victims. You planned to interview 5 program participants but ended up with only 2. You now have 2 weeks left before the first draft is due. Suddenly Participant 2, who had the most impactful statements, calls and asks you to void her interview for privacy reasons. She understands that she signed a consent form, but said she no longer feels safe being featured in the video. Would you void her interview and footage completely, or still use it because she signed the consent form?

Scenario 3 You have been assigned to lead a media team to produce a PSA video of the situation-on-the-ground as part of the marketing and support campaign for a new child nutrition project. During a brainstorm session, one of your team members noted a family with 8 children who look malnourished that your team should film to “make the case” for the project. Your team traveled to the region to film the family. Upon arrival, a community leader was upset at the choice of family to film, stating that “foreigners only come here to film the worst side.” Would you film the family anyway, since they consented to be filmed, or film other families who may not look as malnourished?

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XXIII. Commitments 4:30-4:45 (15 Minutes) Adrienne

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�XXIV. Wrap-Up & Evaluations 4:45-4:55 (10 Minutes) Holly