Video Search Engine Optimization VSEO FTW!
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VSEO FTW! Presented By: Morgan Brown Dir. Marketing, TurnHere
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Transcript of Video Search Engine Optimization VSEO FTW!
VSEO FTW!
Presented By:Morgan Brown
Dir. Marketing, TurnHere
32,410,886,000January 2010
http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
227,719,000U.S. Internet Users, 8/2009
Nielsen Net Ratings
173,361,000U.S. Internet Users Who Viewed Video, 1/2010
ComScore
Search Engines by Query Volume:
1. Google
2. YouTube
3. Yahoo!
Consumers Search for Videos
Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009
A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of
search results.
Video SEO: The Basics
Content
AudienceBasics
Blocking & Tackling
• Distribute your video to the top video sharing sites
• Be good at basic SEO:– Include titles, descriptions & keywords– Provide related on-page text and links
• Create a video site map and mRSS feed
Video SEO: Content
AudienceBasics
Content
Video SEO: #1 HackCreate good, valuable, interesting content
Video SEO: #2 HackMake it Easy to ShareVideos with social media tools get 20% more traffic*
* Sharethrough data
Video SEO: #3 Hack
<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9974656&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9974656&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/9974656">Hey Jude Times Square Subway Station</a> from <a href="http://vimeo.com/swi">39forks</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
Maximize benefits of sharing
Break.com Embed
Video SEO: Audience
Content
Basics Audience
Put Video On Your Site
• Video can improve site SEO• Video is a natural link builder and back links
help build ranking• People are searching for video• Control associated page text to optimize SEO• Control the player which may drive future
video SEO
Put Video on Other Sites
• Build your videos the right way– Shorter is better– Don’t spend a fortune– Include end slates with URLs– Thumbnail images matter
• Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
– Provide sharing features and links back to your site
Look for New Opportunities
http://mashable.com/2010/03/04/youtube-auto-captioning/
VSEO Success
Great Content
SEO Fundamentals
Build Audience
Evolve
