Video Search Engine Optimization - Most Effective Way to Drive SERP Rank
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Transcript of Video Search Engine Optimization - Most Effective Way to Drive SERP Rank
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VSEO: The Only Way to be First in Search
John Lilly512-692-1170
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Talk Track
• Goal:– Keep Selling
• What:– Online videos of your vehicles
• How:– Video automation
– Video and mobile channels
• Why:– Proven Results. It works.
• When:– Yesterday, Today and Tomorrow
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Video everywhere
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Mobile Everywhere
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Harness the Power of Google����������������� ��� ��������������������
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Video dominates Google
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Video Dominates Dealer Websites� A/B Test
� 50% of Users See Videos, 50% Do Not
See Videos
� (5) Dealers 9,038 Unique Visitors
87% more Email Leads
69% more Phone Calls
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Video Dominates Consumer Web Portals
Leads VisitedDealer
Website
View AllDealer’s
Inventory
CarfaxReport
PrintBrochure
Map It!
� 15 Dealers
� 11 weeks
� Same City, Similar Brands
� 50% of Vehicles Had Videos,
50% No Videos
� 45,950 Unique Visitors
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What: Evolution of Vehicle Marketing
Single Photo Multiple Photos Video
Mobile Video
The Power of Video is Portability
Web Portals
OEM/Dealer Sites
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Video Walk-Arounds
What is it?
• Videos automatically generated for all new and pre-owned vehicles• Specific to each vehicle• Highlights individual features/ equipment
How is it done?
• Inventory obtained from existing data sources, dealer does nothing• Interactive CPO Banners, CARFAX Highlights, builds consumer
confidence• Videos are industry standard format, can be found and played
everywhere
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What’s Different?
• Data driven videos
• Intelligence– Feature – Benefit Tree
– ‘What If’ Logic: Luther (If This, Then That)
– Business Rule Templates
– Fully Automated and Scalable
• Hub and Spoke– 3rd Party Digital Content Assets
– CARFAX History Report Highlights
– OEM CPO Content
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When:
Now!Now!
11stst to be 1to be 1stst ? ?
55thth to be 5to be 5thth ??
...