Video Sandwich - How Real Estate Agents Can Use Video Without Being In it!
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Today’s Agenda • The 2 types of video marketing • Basic – not being in the video period but providing a benefit that is going to create an huge emotional connection • Advanced – Video sandwich, equipment and Youtube • “Next Week” Advanced / Advance – getting your feet wet with Adobe Premier Elements to edit your using the Sandwich Video • Where to get daily video ideas, free content (but have somebody else doing 90% of it for you) • How and why to overcome the fear of video marketing • This isn’t an option my friends….. • Why you should absolutely be doing videos on a weekly basis • They want to work with you but can’t remember you?
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We are going to share Video marketing basics How to become the local celebrity How to start the day of the class How to use the equipment you already have Why this works so well Why not doing it is costing you millions Why you have no competition (Really) If you are looking to close 1, 2 or even 3 more deals a month, this class is for you.
Transcript of Video Sandwich - How Real Estate Agents Can Use Video Without Being In it!
Today’s Agenda• The 2 types of video marketing
• Basic – not being in the video period but providing a benefit that is going to create an huge emotional connection
• Advanced – Video sandwich, equipment and Youtube• “Next Week” Advanced / Advance – getting your feet wet with Adobe
Premier Elements to edit your using the Sandwich Video
• Where to get daily video ideas, free content(but have somebody else doing 90% of it for you)
• How and why to overcome the fear of video marketing• This isn’t an option my friends…..
• Why you should absolutely be doing videos on a weekly basis• They want to work with you but can’t remember you?
Some Video Ideas Video Business Cards
• Post url on Social Media Sites send in an email to new clients who you’ve just met
• Add it in your listing flip book
• Build your YouTube channel
Happy Birthday • Wish your Facebook
clients happy birthday• And post on their
Facebook wall• Promotes good feelings
that you thought enough to do this
• And their 200+ average friends will see your post.
Listing Video• Another way to
promote your listings• Sellers love this idea• Ask them to post on
their Facebook wall• Add to your
Facebook and Listing fan page
• Build your YouTube channel.
Why Video???
Wouldn’t it be silly to have to read a commercial?Wouldn’t you rather just watch a story?Free reports are like reading a commercialVideo marketing is telling a story
When was the last time you actually read a newsletter that was emailed to you????
Overview of Strategy
• Find a “Viral Video”
• Insert in an intro
• End with a call to action
• Your Intro “Viral Video” Your Call To Action
How You Benefit
• Your Intro “Viral Video” Your Call To Action
• Eliminates “camera shyness”• Eliminates “Don’t Know What To say”• Odds are it will be more interesting than
anything else you do• You Still Get “Bonding & Trust”
Super cool to do in combination with your loan officer
Do Video Sandwhich with your loan officer &Then send to Insurance company database…..
Things You’ll Need
Kodak Zi8 or Flip CamWeb Cam
Things You’ll NeedVideo Extraction Software
$39
Things You’ll NeedEditing Software
$60-$99
Things You’ll NeedWebsites to get sounds and “viral” videos
YouTube.com
Lets Start With The “Intro” Video
Your Intro “Viral Video” Your Call To Action
Time To Grab The Camera
Kodak Zi8 or Flip CamWeb Cam
Intro Video Needs To Be You
People do business with people they know, like, and trust
Video creates bonding and trust better than anything (other than 1 on 1 appointments)
You want “you” in the video so they bond & trust you so that they want to work with you
The Intro Video
• Try to get out of office
• Let them get to know you
• Include friends and family
• Puppy dogs rule
The Intro Video
• Wear what you normally wear around town(so you’ll be recognizable)
• Don’t try to be CNN newscaster
• Be yourself
• Talk like you are talking to a friend(pick your best friend, and talk to that person)
Here’s Your Script For Intro Video
“Hey, this is <insert name>. Check this out”
(Keep it short!!)
That Was The “Intro” Video
Your Intro “Viral Video” Your Call To Action
Picking A Viral Video
This Will Be The “Middle” Video
Your Intro “Viral Video” Your Call To Action
What Kind Of Videos Are Best
Humor Reigns King
That Ray Of Sunshine
What Kind Of Videos Are Best
What Not To Post
People Getting Hurt….
What Not To Post
For sure NOT!!!
Where To Find “Viral” Videos
“Funny Video” “Strange But True” “Funny People” “Funny Animals”
What If The Video Has Been Seen Already By A Lot Of People?
• Many people still haven’t seen it
• Viral Videos get more viewers every day
• How many times have you watched a video more than once?
• Use it and send it out,
How To Extract The Viral VideoRealPlayer.com
How To Extract The Viral VideoRealPlayer.com
Downloading
Click Convert All
Choose WMV
Converting
You Now Have 2 Formats
This Is Where RealPlayer Stores Your Extracted Videos
My Sample Of Videos in “RealPlayer Downloads”
The One Problem
The “Viral Video” has been downloaded as an FLV file and needs to be converted to a WMV file.
This Will Be The “Call To Action” Video
Your Intro “Viral Video” Your Call To Action
Time To Grab The Camera
Web Cam
Here’s Your Formula For Call To Action Video
1. “That was pretty cool wasn’t it”2. Here’s what I got3. Here’s how it will benefit you (so that)4. Here’s what I want you to do next
Here’s What I Got
• This is the thing that you do well, your unique selling proposition
• Examples: 40,000 eyeballs that will see that your home is 4sale
• Your own personal website just for your home• Credit challenged OK because you know of a great credit
repair company• list of homes for sale for “pennies on the dollar”, etc…
That Was The “Call To Action” Video
Your Intro “Viral Video” Your Call To Action
It’s Time To Put The Pieces TogetherWith A Twist
Your Intro “Viral Video” Your Call To Action
It’s Time To Put The Pieces Together
Where To Have Your Video Hosted
• YouTube.com
• FaceBook.com
How To Upload In YouTube.com
Go to YouTube.com
Fill In The Blanks
Sign In To Your New Account
Get To Your Channel(this is my example)
Go To Your YouTube Channel
Upload Your Video
Pick Which Video To Upload(this will be your completed video sandwich)
Your Video Options on YouTube
Just Beneath Your Video Are The Goodies
Where To PostFacebook
• Chamber of Commerce Fan Page• Your Fan Page• Your Personal Page• With Referral Partners• Popular fan pages of your prospects
Where To Post
• LinkedIn (groups)• Your website• Email out• Put a link on your newsletter• Put a link on referral partners newsletters
(insurance companies, local business)• YouTube.com• TubeMogul.com
I Hear This All The Time
• Its not good enough• I hate the way I look
Uploading Your Video To FacebookGo To Page You Want To Upload Your Video To
Review
1. Record Intro Video2. Pick out “viral video on YouTube, Google, or Break.com3. Download “viral video” using RealPlayer.com4. Record Call To Action Video5. Put 3 videos together and fuse them together using
Adobe Premier Elements6. Place new fused video everywhere7. Rinse and repeat with insurance and title company
referral partners in conjunction with your loan officer.
