Video Research 1

Within this music video the editor has chosen the apply visual effects to make the video look professional. The effects which I and my group can implement in our video by gathering ideas from Skrapz’s video is 'Jump cut' and 'Separate RGB effect' as this makes the entire video visuals look catchy. Likewise, this will keep the audience engaged and focused to the music video as they wont get bored from watching it.

This music video was shot at night because this is a perfect time where most of the hood residence come and see each other. From viewing other rap videos which were English I can see a trend that most of these video are shot during the night time. From the research I have done on this video it has given ideas to film our music video during night because this will allow us to follow the common conventions used within an established music video.