Music Video Production

Screenshots of Editing

These are all of the images and videos that we took during shooting for the music video. This included different locations and styles of shot to make the video more interesting to watch. All of the images and videos were stored on the computers thaw space as well as backing them up onto a memory stick.

For our video, we decided to changeall of the performance shots blackand white. This was done to helpseparate the as live elements fromthe rest o the video. This was done byfinding the “black and white” optionin the video effects file and draggingit onto the clips that we wanted tourn black and white.

Through turning I black and white, ithelped to represent the dark coloursthat are commonly associated withthe rock genre. Our magazine advertis also going to use dark colourswhich help to create a sense ofcontinuity between each of theproducts.

Paramore have also done a black andwhite performance video with thelead singer. For our video, we decidedto include this same technique buthave I for all of the band membersinstead of just the lead singer. This isbecause it showed the band as onerather than highlighting one mainmember.

To ensure that the clips we usedwere the correct length andfitted in with the musicaccurately, we had to cut downclips. To do this, we used hebracket shaped buttons toselect where we wanted theclip to begin and end.

When doing this, we generallyadded a bit extra to what weneeded in case of errors and toensure that all of the clip wewanted was included.

We also did some cutting of heclip once it had been placedinto the timeline if it was toolong or shot. This was done bygoing to the start or end of theclip and using he red bracketshaped icons that would comeup to rim the clip to the lengththat was required

After the first clip was put intothe timeline, we put the songinto the timeline as well.

This was very important for uswhilst we were editing as wecould clearly tell where specificclips should go within the song.It also allowed us to lip sync thevideo clips to the song withmore ease as we could hear thesong as the clip played. Throughhaving the song in the timeline,it helped us to make cuts to thebeat of the music and recognisethe best areas to cut to adifferent clip because of themusic.

We managed to add the musicto the timeline by pulling theaudio only option in the audiotimeline in the editing software.

As our video involved the clipschanging from colour to black andwhite for the live performance, we hadto try and find a way to make thechange look natural. To do this, wedecided to have a look at differenttransition techniques that we could useto make the change less sudden.

There were several different transitionsthat we looked at that could make thechange of style run smoothly. The onewe finally decided on was the “dip toblack” transition as it worked well tochange from the colour clips to theblack and white ones due to it fading toa completely black screen to a thenblack and white video.

Adding the transition was very similarto how the black and white effect wasadded to the clips. It was done throughdragging the transition between thelast colour clip and the first black andwhite clip. This also allowed us tochoose where the fade started andwhen it would reach the darkest pointwhich gave us the opportunity to havethe transition make the biggest effect.

For this shot, we needed to speed up the footage so that it would fit in with the rest of the song. To do this, we managed to speed the clip up to 200% so that it would have the desired effect of zooming into the drum very quickly.

After looking back through the music video, we decided that we would not include this clip in the final video. This is due to the clip being slightly out of focus which would not give a very professional look to the final video. There was also the reflection of the person filming in the drum kit.

After realising that some of our footage was unfocused or not what we wanted it to be, we decided to do another shoot to retake some of the original shots. Once we had redone the shots, we had to try and get the footage from the first and second shoot to fit together accurately.

To do this, we repeated the same process as before but pulled into the video 2 timeline which allowed us to cut and change it without it affecting the rest of the video.

However, as the second shoot had different conditions to the one we originally shot in (different lighting, time, etc.) which we initially thought would be a big problem when trying to get the clips to fit together well. This was not the case in the end though as the clip was turned black and white, the different light levels were not as obvious and added more depth with the different tones that it created.