P H I L I P D A R L I N G

VIDEO OVERVIEW

Every video needs a story and an understanding of its target

audience. Before any production is implemented, we look at

key messaging and how to engage the viewer.

Once the scripting is agreed, we plan each video component

in advance, from content presentation, location sourcing,

camera appearances and environment styling.

Production, whether visual or audio, is always carried out

to the highest standards, coupled with online promotion of

the video thereafter.

SPRINGMOUNT HOUSE, CHURCH ROAD, GREYSTONES, CO. WICKLOW, IRELAND //

PHILIP@DARLING.IE // DARLING.IE // + 353 86 171 6997 //

Consumer focused lifestyle video for Sarah,s Honey,

consisting of market positioning pointers, new packaging

reveals and online promotion.

Corporate and professionally positioned video for Cantwell

Consulting, featuring key client testimonials, services and

call to action.

VISIT VIMEO.COM/PHILIPDARLING FOR A SELCTION OF SAMPLES

Overview

With so many positive statistics on how video effectively promotes a company message or increases

brand awareness, there is no doubt of its powerful reach. There are also many categories of video,

depending on the content, message, audience and display mediums. These variations include,

corporate, advertising promo, instructional, training, how to, entertainment, conference, technical

and many more.

The mediums that videos can be displayed cover social media, primarily Facebook, dedicated online

company channels, YouTube and Vimeo, in-store and retail display, embedded through websites,

use within exhibition environments, or simply used as links in email correspondence.

Whatever messaging and audience reach is decided upon, close attention should be given to

the style, length and mediums that the finished video will appear in at planning stage.

Fact Finding & Research

A series of meetings are conducted to understand the video messaging and desired audience

reach. We would take time, to understand the brand and competitors’ activity in the marketplace.

Scripting & Planning

The realisation of the video through scripting and visual storyboarding. This stage would also see

the all important planning, logistics and visitation of locations in advance of any shoot.

Shoot & Production

Once the planning is approved, the required production crew and director capture the main and

supportive footage and audio for the project. Supportive elements such as jibs, lights, props,

drone use etc., are applied when required.

Editing & Post Production

This is the all important stage where the crafting of the video takes place. Apart from editing of the

footage, care is also taken in high levels of audio delivery, grading, SFX and motion graphics to

support the messaging and feel.

Marketing & Promotion

Each finished video needs to be channeled through the right mediums for optimum results. We can

advise and implement both standard online positioning and paid campaigns, through social media

and related media.

VIDEO PROCESS

PHILIP DARLING OVERVIEW

Philip has been working within the Irish and UK communications industry for over thirty five years and is the

creative director of Darling.ie, an agency that specialises in brand generation and promotion, for businesses

and products. Services range from consultancy and direction to the visualisation and implementation of

marketing collateral.

His strength is understanding client,s marketing requirements, creation of message and the consistent application

across mediums of choice. Having run and sold a succesful design agency, lectured on a number of MBA courses

and hosted innovation workshops, he brings real business insight and creativity to his clients.

SKILLS

Consultancy and Innovation Workshops | Brainstorming Conceptual Work | Project Management

Client Briefing | Art Direction and Planning of Photography and Video | Branding Design and Roll Out:

Packaging, Literature, Promotions, Exhibition, Advertising, Digital, Web and Video.

CLIENT EXPERIENCE

A&L Goodbody, AVAFX, Biddy Gonzales, Brand Edge, Broadly Speaking, British Airways, Biotrin, Carers Association,

Caragh Nurseries, Chester Beatty Library, Clear Ink, Coca Cola, Contemporary Music Centre, Enable Ireland,

Ernst & Young, Facebook, FGS, Gearoid Hardy & Associates, GSK, Heineken, Hennessy Aviation, Heritage Council,

Institute of Taxation, J&J, Kavanagh Fennell, KMCS, Megazyme, Bank of America Merrill Lynch, Merck, Mileeven,

Microsoft, Monart, Music Network, NAMA, National Museum & Library, National Tailoring Academy, National Truck

Rental, Nualight, O2, OSi, RDS, Rotunda Private Clinics, RTE, Roche, Sainsburys, Trinity College, UCD Wexford

Strawberries and Xerox.

TESTIMONIALS

“It,s crucial that we use design partners who can deliver to a consistently high standard for our clients - that

,s

why we recommend Philip,s design consultancy services. He delivers the brief each and every time. Our clients

are happy, so we,re happy.

,,

Naoimh Murphy | Purcell Masterson

“Philip knows where creativity fits into business strategy. He listens to clients; understands their objectives and

translates these into creative, viable concepts and plans. Philip is a pleasure to work with and understands how

to consult effectively with business owners and professionals.,,

Á ine Maguire | Persuasion

“I worked with Philip for approximately 3 years during my time at Text 100 Dublin - primarily on my client Xerox

Europe. To it very bluntly - Philip as a creative designer is the standard that I have judged all designers that I have

worked with since.,,

Cian MacEochaidh | Tribeca Public Relations

CREDENTIALS