Video Optimization Best Practices - Noah Turner

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Video Optimization Best PracticesJanuary 29th, 2014

Noah TurnerSenior Planner SEO | Analytics@turnerup15


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#1 Question that I get asked:

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Q: Should I host my own videos or I should upload them to YouTube?

A: It depends

Factors to consider:• Goals• Control• Time• $$$$


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Agenda:

• Hosting Videos• Research• Best Practices• Schema Markup• Video Sitemap• QA your videos

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Introduction: NavigationIntroduction: Navigation Partners LeveragedStart with keyword research

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Free Tools:

1. Google Video or YouTube Suggest

2. YouTube keyword tool

3. If you are hosting the video, use your normal keyword research tools. (AdWords, Wordtracker)

https://www.youtube.com/keyword_tool





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Video Title File Name Video Description Comments Video Transcription

If you are hosting your own video, also include keywords on the landing page:

• Page Title• Surrounding Text• URL• Page Headers• One video per page

Once you have determined your keywords, use them in:

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Required:• Name• Description• Thumbnail URL

Optional but recommended:• Duration• Content URL• Upload Date• Expiration Date

Add Schema.org markup directly to the HTML of your video page:

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Link to Schema.org

http://schema.org/VideoObject


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Create XML sitemap using free tools:

• A1 sitemap Generator• WordPress Plugin

For manual creation, the following are required for each URL entry:

• Title• Description• Play Page URL• Thumbnail URL• Raw Video Location or Player

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Make a XML video sitemap

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http://www.xml-sitemaps-generator.com/make-video-sitemaps-for-google/

http://wordpress.org/plugins/xml-sitemaps-for-videos/


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Upload your sitemap to Webmaster Tools:

Upload your XML video sitemap

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Check how your videos are being indexed by search engines by using the site command: site:www.yoursite.com

How do I know if my videos are being indexed properly?

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Summary:

• Think before you YouTube• Start by doing some keyword research• When in doubt stick to SEO Best Practices• Put Schema.org on all of your video assets• Create a video sitemap• Monitor your video performance over time and make adjustments if needed

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Introduction: NavigationIntroduction: Navigation Partners LeveragedFeel Free to Connect

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Noah Turner [email protected]

http://lnkd.in/b_TPEA8

https://twitter.com/TurnerUP15

http://frwdco.com/

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Video Optimization Best Practices - Noah Turner

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