VIDEO, MUSIC & GAMING · 2019-02-18 · SPOTIFY STRONGEST RISE PAYING USERS APPLE MUSIC LARGEST...
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SPOTIFY STRONGEST RISE PAYING USERS APPLE MUSIC LARGEST SHARE PAYING USERS VIDEO, MUSIC & GAMING Online video and video on the rise IMEC.DIGIMETER INFOGRAPHIC ONLINE MUSIC YouTube remains the most popular music platform PODCASTS Strikingly more younger people listen regularly GAMING Monthly gaming down slightly ONLINE VIDEO Clear increase among 65+ MUSIC DEVICES Younger people listen to music more via PC and smartphone, older people opt for CD and TV VIEW LIVE TV DAILY Remains stable, but decline among younger age groups 49% 30% 13% 7% 9% 5% YOUTUBE SPOTIFY SHAZAM ITUNES SOUNDCLOUD APPLE MUSIC 55% 57% SHARPEST FALL PAYING USERS MONTHLY USAGE RISING 11% 2017 7% 2017 42% ITUNES ON THE RISE IN USE AS MUSIC LIBRARY, BUT FEWER AND FEWER PEOPLE ARE BUYING MUSIC ON IT % MONTHLY USERS OF ONLINE MUSIC CHANNELS % SMARTPHONE % COMPUTER % TV % CD PLAYER % TABLET 25% 22% 29% 26% 41% 35% 48% 48% 62% 60% 16-24 25-34 35-44 45-54 55-64 65+ 16-24 25-34 35-44 45-54 55-64 65+ +7 +3 +7 +4 +4 -17 +5 -3 COMPARED WITH 2017 47% PLAY A GAME ON EVERY DEVICE 67 39 21 17 77 55 33 33 21 63 44 40 37 22 52 70 34 20 17 87 16 48 53 16 12 44 40 42 17 22 2018 2017 74% 75% STABLE DECREASES % ALL AGES 2018 % ALL AGES 2017 SOCIAL MEDIA NEWS WEBSITES YOUTUBE NETFLIX WEBSITE/APP TV STATION TWITCH POPCORN TIME 65% STRONGEST RISE AMONG 65+ LARGEST SHARE FOR 16-24 40% 25% 44% 36% 37% 29% 65+ 65+ 65+ 13% 12% 16-24 59% 65% 33% 6% +0 33% 4% 25% 16-24 26% 2017 2018 +13 +2 +8 -1 -1 48% WATCH LIVE TB DAILY -2 COMPARED WITH 2017 17% 16-24 20% 25-34 17% 35-44 listen at least monthly The younger age groups listen significantly more to podcasts 12% DAILY 10% 20% 30% WEEKLY MONTHLY 4% DAILY 2% MONTHLY 5% WEEKLY 44% 28% 55-64 61% 73% 25-34 29% 25% 65+ 24% 20% 18% 14% COMPUTER TABLET 2017 2018
Transcript of VIDEO, MUSIC & GAMING · 2019-02-18 · SPOTIFY STRONGEST RISE PAYING USERS APPLE MUSIC LARGEST...
SPOTIFYSTRONGEST RISE
PAYING USERS
APPLE MUSICLARGEST SHARE
PAYING USERS
VIDEO, MUSIC & GAMINGOnline video and video on the rise
IMEC.DIGIMETER INFOGRAPHIC
ONLINE MUSIC YouTube remains the most popular music platform
PODCASTS Strikingly more younger people listen regularly
GAMING Monthly gaming down slightly
ONLINE VIDEOClear increase among 65+
MUSIC DEVICESYounger people listen to music more via PC and smartphone,
older people opt for CD and TV
VIEW LIVE TV DAILYRemains stable, but decline among younger age groups
49% 30% 13%
7% 9% 5%
YOUTUBE SPOTIFY SHAZAM
ITUNES SOUNDCLOUD APPLE MUSIC
55% 57%
SHARPEST FALLPAYING USERS
MONTHLY USAGE RISING
11%
2017
7%
2017
42%ITUNES ON THE RISE IN USE AS MUSIC LIBRARY, BUT FEWER AND FEWER PEOPLE ARE BUYING MUSIC ON IT
% MONTHLY USERS OF ONLINE MUSIC CHANNELS
% SMARTPHONE % COMPUTER % TV % CD PLAYER % TABLET
25% 22%29% 26%
41%35%
48% 48%
62% 60%
16-24 25-34 35-44 45-54 55-64 65+
16-24 25-34 35-44 45-54 55-64 65+
+7 +3
+7
+4 +4
-17 +5
-3COMPARED
WITH 2017
47%PLAY A GAME ON
EVERY DEVICE
67
39
2117
77
55
33 33
21
63
4440
37
22
52
70
34
2017
87
16
4853
1612
4440 42
1722
20182017
74% 75%
STABLEDECREASES
% ALL AGES 2018 % ALL AGES 2017
SOCIALMEDIA
NEWSWEBSITES
YOUTUBE
NETFLIX
WEBSITE/APPTV STATION
TWITCH
POPCORN TIME
65%STRONGEST RISE AMONG 65+
LARGEST SHARE FOR 16-24
40%
25%
44%36% 37%
29%
65+ 65+ 65+
13%12%
16-24
59%
65%
33%
6%
+0
33%
4% 25%
16-24
26%
2017 2018
+13
+2
+8
-1
-1
48%WATCH LIVE TB DAILY
-2 COMPARED WITH 2017
17%
16-24
20%
25-34
17%
35-44
listen at leastmonthly
The younger age groups listen significantly more to podcasts
12% DAILY
10%
20%
30%
WEEKLY MONTHLY
4% DAILY
2% MONTHLY
5% WEEKLY
44%
28%
55-64
61%
73%
25-34
29% 25%
65+
24% 20% 18% 14%
COMPUTER TABLET
2017 2018
