Video Marketing: Make your digital videos work

INSIGHTS 5 ways to unplug and reconnect with creativity Last summer, an architectural firm in Vancouver ran an interesting experiment. They created a pop-up coffee shop that was designed as a cage – a shield that blocks electromagnetic signals – in order to cut off all mobile and wifi signals in the interior of the cage. As the project team lead said: “ in a space devoid of cell phone or data connections, the team hopes to create personal ones instead”. Read more 按此阅读中文版本 Dean Cluer, Creative and Design Director of Pico Dubai March 2015 Explore the latest insights from our thought leaders and get inspired to activate your brand today Make your digital videos work Sing Chung, Digital and Marketing Manager of Epicentro While they may be made in roughly the same way as television commercials, digital videos actually occupy a parallel universe – one which is largely unexplored. Depending on how you manage online video campaigns, sometimes they can succeed, but other times they can fail spectacularly. Read more 按此阅读中文版本

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Transcript of Video Marketing: Make your digital videos work

Page 1: Video Marketing: Make your digital videos work

INSIGHTS

5 ways to unplug and reconnect with creativity

Last summer, an architectural firm in Vancouver ran an interesting experiment. They created a pop-up coffee shop that was designed as a cage – a shield that blocks electromagnetic signals – in order to cut off all mobile and wifi signals in the interior of the cage. As the project team lead said: “ in a space devoid of cell phone or data connections, the team hopes to create personal ones instead”.

按此阅读中文版本

Dean Cluer, Creative and Design Director of Pico Dubai

March 2015 Explore the latest insights from our thought leaders and get inspired to activate your brand today

Make your digital videos work Sing Chung, Digital and Marketing Manager of Epicentro

While they may be made in roughly the same way as television commercials, digital videos actually occupy a parallel universe – one which is largely unexplored. Depending on how you manage online video campaigns, sometimes they can succeed, but other times they can fail spectacularly.

按此阅读中文版本

http://pico.com/en/insights/5-ways-to-unplug-and-reconnect-with-creativity

http://pico.com/zh/insights/%E9%87%8D%E7%87%83%E5%89%B5%E6%84%8F%3a-%E4%BA%94%E4%B8%AA%E4%BB%A5%E4%BA%BA%E4%B8%BA%E6%9C%AC%E7%9A%84%E6%96%B9%E6%B3%95

http://pico.com/en/insights/make-your-digital-videos-work

http://pico.com/zh/insights/%E5%A6%82%E4%BD%95%E5%88%B6%E4%BD%9C%E6%88%90%E5%8A%9F%E7%9A%84%E6%95%B0%E7%A0%81%E8%A7%86%E9%A2%91