Video Marketing

Executive Blueprint

About Jeremy Vest

Founder http://Vidpow.com

Founder http://cre8tors.club

YouTube Certified Company

300 Million+ YouTube views for clients

Tweet: @vidpowbam

About Jeremy Vest

About Jeremy Vest

About Jeremy Vest

About Jeremy Vest

About Jeremy VestYes I’m 38

What You Will Learn

You will learn the 6 main parts of video marketing and

the basic understanding of how success happens.

Why is Video so Important?

Video is POWERFUL!

Why is Video so Important?

YouTube

More than 1 billion unique users visit YouTube each month

Over 6 billion hours of video are watched each month on YouTubethat's almost an hour for every person on Earth

100 hours of video are uploaded to YouTube every minute

80% of YouTube traffic comes from outside the US

YouTube is localized in 61 countries and across 61 languages

Why is Video so Important?

YouTube

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable networkMillions of subscriptions happen each day.

The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

https://www.youtube.com/yt/press/statistics.html

Why do most Businesses

Get video Wrong?

Why do most Businesses

Get video Wrong?

Shouting from the rooftops does not work

Why do most Businesses

Get video Wrong?

It’s not always about you

Why do most Businesses

Get video Wrong?

Your fern is sweet but…

Why do most Businesses

Get video Wrong?

Unless your funny, attractive or famous no one cares!

6 Video Marketing Foundations

Video CreationVideo Audience Development

Video Discoverability OptimizationVideo Sharing / Distribution

Video AdvertisingVideo Conversion

1. Video Creation

It’s not about your fancy camera

1. Video Creation

It’s not about your fancy actors

1. Video Creation

It’s not about your fancy studio

1. Video Creation

It is about: helping

1. Video Creation

It is about: entertaining

1. Video Creation

It is about: being authentic

1. Video Creation

It is about: being real

1. Video Creation

It is about: connecting

1. Video Creation

It is about: being the answer

1. Video Creation

It is about: be the thought leader

1. Video Creation:

Content Types

Informational How-to

Explainer Instructional

…

1. Video Creation:

Content Types

Emotionally Connected Viral

1. Video Creation:

Content Types

Running Your Company Stuff Like FAQ’s and Product videos

2. Audience Development

Who is going to watch your videos?

2. Audience Development

We have a client with over 1 million subscribersThey don’t have to work to hard

2. Audience Development

Constant content wins We suggest 1 video a week or more

2. Audience Development

Create content people want to watchNot content you want to create

2. Audience Development

Know your audienceNot who you want your audience to be

3. Discoverability Optimization

Warning:We are about to get nerdy

3. Discoverability Optimization

Don’t worry we have a free coursehttp://vidpow.com/courses/youtube-seo-basics/

3. Discoverability Optimization

You have to understand what Questions people are asking

3. Discoverability Optimization

Then create content around what people want to see

3. Discoverability Optimization

I break up the title into 3 main sections:

Main KeywordReason to click

Brand

3. Discoverability Optimization

Most people don’t realize that more people click on suggested videos than search keywords.

3. Discoverability Optimization

3. Discoverability Optimization

We get on average a 300% impression to view rate with our custom thumbnails.

One customer is on track to get 7 million more views just from custom thumbnails alone.

3. Discoverability Optimization

Playlist are HUGE!

3. Discoverability Optimization

Playlist are HUGE!

3. Discoverability Optimization

Tags are they way YouTube knows what your video is about

3. Discoverability Optimization

Did you know the biggest factor for ranking on YouTube has nothing to do with all of this?

3. Discoverability Optimization

It’s about view duration

4. Sharing / Distribution

This is actually a big secret I’ve never shared before

4. Sharing / Distribution

Most people that are in the video marketing industry have no clue that most of our time is spent on sharing.

4. Sharing / Distribution

We try to create stories out of content and get them published.

4. Sharing / Distribution

Even how-to content is great for article writing

4. Sharing / Distribution

Share every video to 100 people/places!

5. Video Advertising

Video ads are down right cheap!!!!!!

5. Video Advertising

They are also very effective because it’s visual and you can tell a moving story.

5. Video Advertising

Our average ads cost about 0.07 cents per view

5. Video Advertising

The 2 main types of ads are:

Pre-rolldisplay

5. Video Advertising

You can get creepy fancy with remarketing

6. Video Conversion

On average our landing pages with video get 60% more conversions.

6. Video Conversion

If someone watches your entire video or a few they might be a higher prospect. You can track this

and put it into your CRM.

Video Marketing Summary

Video CreationVideo Audience Development

Video Discoverability OptimizationVideo Sharing / Distribution

Video AdvertisingVideo Conversion

Video Marketing Summary

Create videos people want to seeGrow your audience

Make sure people can find your contentShare it

Use advertisingUse video to grow your conversions