Video Marketing Checklist - Three Motion Media · Three Motion Video Marketing Checklist 4 Social...
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Video Marketing Checklist
Transcript of Video Marketing Checklist - Three Motion Media · Three Motion Video Marketing Checklist 4 Social...
Video Marketing Checklist
Three Motion Video Marketing Checklist 2
CREATE ENGAGE SHARE
Three Motion Video Marketing Checklist 3
THE BASICS…
Audiences browsing the internet, now more than ever, have far shorter attention spans. With an ability to convey images, audio and text, videos allow viewers to consume information and stories far more effectively. Utilising video on your website can also positively impact your SEO, improve engagement and conversion rates. With video being the most consumed form of content online and Google now optimising for mobile delivery, it’s essential that you’re putting the video at the heart of your content marketing strategy.
Website & SEO Checklist:
Web Content & SEO Checklist Check
Conduct a competitor analysis and see what keywords they are using.
Ensure your keywords are used throughout the copy of your website (but don’t go overboard, Google won’t thank you for that).
Are you using title tags that are placed within the <head> tag of the HTML document?
Are you using a sitemap?
Have you included meta descriptions throughout all of your web pages?
Is your website compatible across all devices (desktop, mobile, tablet)
Decide on what pages to include your video content (product, services, portfolio, case studies, testimonial page)
Can your user easily navigate to important content from your homepage?
Have you set up a blog page on your website?
Do your backlinks promote your content through link-building and blogger outreach activities?
Is the content on your pages kept up to date and of the right quality?
Set up a Google Analytics account for optimum website tracking.
Three Motion Video Marketing Checklist 4
Social Media
Sharing your video on as many relevant social channels as possible will provide the highest chances of your content being viewed and shared. Understand WHERE your audience hangs out and then create content for that specific channel. It’s important to remember that different platforms will require a unique approach. Smart marketers will adopt a multi-platform approach, developing content specifically for those channels. Social media marketing can be hugely effective when deployed correctly. Don’t waste the opportunity to speak directly with your target audience - with the right message - on the right platform.
Social Media Channels Check
Platforms to consider: Facebook Twitter YouTube LinkedIn – B2B Instagram Snapchat Three Share – Video Hosting
Have you set your social media objectives for each channel?
Are your profiles consistent?
Are you posting ‘native’ video? Great! This will automatically improve your SEO and engagement with both new and existing audiences.
Remember to keep track of your social analytics?
Monitor keywords.
Check your competitor’s profiles.
Curate sharable content.
Follow individuals who like your page.
Aim to connect with at least 3 new followers a week per channel.
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Email Marketing
No other marketing medium can communicate as succinctly as video. Therefore using video in your email marketing strategy makes heaps of sense, especially if the objective is to increase conversions, generate brand awareness or educate your viewers. As a result, email marketing can be one of the most effective ways to connect and engage with your audience.
Email Marketing Checklist Check
Set up an email marketing account.
Set up an email template.
Add your Social Media links to your template.
Add video to your email template to catch your audience's attention.
Start to map your emails for each sales pipeline.
Include a giveaway (offer/download) to increase open rate.
Set up your automated marketing funnel.
Try and use the word ‘Video’ in the subject of your email.
Use a gif with a play button OR insert a screenshot image of your video and link to the
landing page the video is embedded on.
Personalise your email – use their name - add an extra element of personalization into your
direct email to increase your open rates
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Paid Advertising
You’re running video campaigns on your social media channels, but are they performing as well as you’d like? It is often hard to measure and it can be even harder to know how to get started, that’s where we come in.
Understanding where to allocate your advertising spend can be challenging and businesses may face a steep learning curve. As your business begins to embrace video marketing, your social media strategy will likely grow to include paid advertising.
Our three top tips to get you started…
- Understand the different types of paid ad options (PPC, Social Ads, YouTube Ads, Google Ads…) - Familiarise yourself with how keyword tools work. - Research where your audience hang out to optimise your targeting efforts (Facebook, YouTube,
Twitter, Google…)
Does the above sound like too much hard work? Don’t have enough time to perform all these vital actions yourself? Talk to us today and we can extend our expertise, providing a range of additional Video Marketing products and services, including social media management and paid-advertising.
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