Video Marketing Basics - 11 Creative Video Ideas for Realtors
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Video Marketing Basics 11 Creative Video Ideas for Realtors Presented by: Josh Cantrell
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Transcript of Video Marketing Basics - 11 Creative Video Ideas for Realtors
Video Marketing Basics11 Creative Video Ideas for
Realtors
Presented by: Josh Cantrell
WelcomeYour host today is...
Josh CantrellMarketing DirectorParadym
Pop Quiz!
Have you ever made a video for use in your marketing?
Today’s Agenda● Why Video?● Benefits of Video● Tips for Taking Video● 11 Video Ideas● Free Gift● Q&A
Why Video?Video posts have 135% greater organic reach than photo posts.
People comment 10X more on Facebook Live videos than on regular videos.
85% of buyers and sellers want to work with an agent who uses video.
Homes listed with video get four times the inquiries of homes listed without video.
Including video in emails doubles the click-through rate and reduces opt-outs by 75%.
“Find an agent” searches on YouTube are increasing 46% year-over-year.
Users are 64% more likely to buy a product online after watching a video.
YouTube reports mobile video consumption rises 100% every year.
86% of buyers use video to research a particular community.
70% use video to tour the inside of homes.
● Better engagement ● Often more bang for your buck● Not many are doing it - stand out● It doesn’t have to be perfect. It just has to be
you. ● It’s easier than you think● More spontaneous● Can be way easier than writing things out● Unique branding ability
Benefits of Video?
Tips and Tricks● Loosen up● Lighting is key!● Stabilize the camera● Watch the storage/battery● Shield microphone from wind● Get close and fill the frame● Go horizontal● 5-10 seconds for any scene● Keep lighting consistent● Shoot transitional videos
Be prepared.
Gear1. Stabilizer for moving shots (Stayblcam $75)2. Tripod for smartphones (Digiant Aluminum Tripod $15)3. Tripod for regular cameras (GorillaPod $15-$100)4. Extra Battery Pack for Phone (BlitzWolf Power Bank $26)5. Microphone (SmartLav Audio $79 - Compatible with iOS &
Android)
1) 2) 3)
4) 5)
11 Creative Video Ideas
To get your gears turning
Interview VideoVideo interviews that highlight the relationships and services that are connected to the home buying and selling process.
● Build personal brand● Network● Answer questions● Establish credibility
Informational videos that highlight important local, regional, or national housing market data. Home inventory levels, home prices, mortgage rates, etc.
Housing Market Update
● Demonstrate your knowledge of the area
● Create engaging content for social media
● Educate home buyers and sellers
Local Business Review/PromoVideos that highlight the businesses, products, and services of your area.
● Network with business owners ● Help local businesses● Give buyers deeper insight into
neighborhood
Live StreamLive videos on social media. The possibilities for this type of video are truly endless.
● Instantly reach your audience
● Jump to the TOP of social● Generate buzz for an
event, listing or service● Be seen as a tech and
marketing leader
How-to VideosVideos of varying length that offer practical, step-by-step advice about how to engage with a process, product, or service.
● Tap into what you already know
● Educate and entertain ● Develop credibility
TestimonialVideos that give people an opportunity to recommend you and your services by describing the positive experiences they’ve had with you.
● Get others involved in telling YOUR story
● Get the most out of every buying/selling transaction
● Tap into their network
Neighborhood Visual TourCollections of photos and videos that show potential buyers what it’s like to live in a specific neighborhood.
● Develop a reputation as a neighborhood’s go-to agent
● Show the life of the area● Use existing software
Listing Visual TourVisual presentations that use audio, video, and photography to convey information about homes or properties.● Add life to tours with
video clips● Tell the home’s story
Community Event TourVirtual tours that highlight community events and community members. Take advantage of your existing virtual tour software.
● Deepen your relationships in the community
● Integrate yourself more into the community
● Provide helpful information and entertaining recaps
Office/Agent PromoVideos that promote an agent’s, team’s, or office’s skills, accomplishments, and culture.
● Introduce people to you and your business
● Build your brand● Show off your
uniqueness
Snapchat/Instagram VideosQuick, shareable, socially-connected videos and photos that can informally connect with your audience.
● Learn a new platform● Not many others are doing it - stand
out● Reach a younger audience ● Provide bite-sized information (and
entertainment) to home buyers and sellers
● Informal
Free Gift“Real Estate Marketing
Kickstarter:189 Awesome Video Ideas”
Q&A
