Video Makes Its Way Into the Enterprise

David FridleySr. Product ManagerIP Telephony SolutionsToshibaDavid.Fridley@tais.toshiba.com+1 949 583 3692

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

History

[…] ANNOUNCES NEW REPORT ON ISDN-Based DESKTOP VIDEOCONFERENCINGInteroperability Standards Pave the

Videoconferencing Highway

• Sunnyvale, CA - August 17, 1995 – According to a new report released by […], the "desktop videoconferencing" industry -- comprised of videoconferencing and CPE (Customer Premises Equipment) unit sales -- is anticipated to skyrocket from approximately $250 million (today) to well over $15 billion by the end of the decade

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

History

• H.320 Video Conferencing over ISDN B channels– System Cost - High– Access Cost - High– Making Calls - Long, Special Case, – Difficulty of keeping the call up– Separate System– Installed Infrequently– Used Infrequently– Interoperability – H.320 – pretty good.

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Evolution

• Video Conferencing Video Telephony• Video Collaboration• PRI IP• H.320 SIP• PBX IP-PBX• PCs 1GHz• USB Camera’s $19

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Drivers for Video In the Enterprise

• Reduction of Cost– Travel Expense

• Increase Productivity– Better collaboration with multiple sites (already

networked together with IP)– Better collaboration with remote

workers/telecommuters– Better collaboration with international outsource

vendors

• Increase Revenue– Visual interaction with customers

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Management View-point

• As the manager of a successful business with multiple locations, you need video telephone because:

– Today’s business must have efficient meeting planning and execution to compete

– Improve communication and lessening the “silo” effect in multiple location businesses

– Real time meetings increase productivity and reduce operation costs

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Integration with the Phone System

• The usual features the usual way– Answer -Conference– Forwarded - Hunt– Park/Pickup - Hold– Transfer

• New features– Video – it just pops up

• Didn’t have to go to a separate room• Didn’t have to know that the other end supported video

– Application sharing• Can share applications spontaneously• They’re already loaded

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

History - Revisited

• Endpoint Cost – low

• Access Cost – low and you only need to add

more if you use a lot.

• Making Calls –– as usual

• Easy to keep calls up – – IP packet infrastructure

natively understands dropped packets, packet errors, multiple routes

• Integrated System –– is a feature of the existing

extension

• Installed frequently – can be deployed on every

desktop

• Used frequently– video pops up anytime it is

enabled on both ends

• Interoperability – SIP

Video Telephone

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Example

Status window

Callee

Caller

Video CameraDesktop/applications

sharing

Systray icon

Callee

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

What’s needed for Video Telephony

• IP PBX• Phone• PC/Laptop• USB Camera (might be in the laptop)• Bandwidth• QoS• Other People to Collaborate with

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Value Add of Video Telephony

• More frequently deployed• More likely used• Collaboration – not just video• Meeting efficiency & execution• Improve productivity• Build relationships