Video Keeps Rolling - GoPros, UVACs & 4K Production

VIDEO KEEPS ROLLINGStrap in for a year of GoPros,

UVACs and 4K Production

www.appleboxstudios.com

Today, video is no longer a luxury,

but rather a necessity that can be affordable and effective in telling a

compelling visual story.


In 2014, there are 3 key tech forces

keeping the creative power &

business of video rolling


• GoPros• UVAC Technology• 4K production

GoPro“The GoPro enables people to capture

compelling, immersive photo and video content of themselves participating in their favorite activities”

-gopro.com


500 million+ views on YouTube of GoPro generated video Content

(bloomberg.com)


A Powerful tool for video production

pros all over the world

• Point-of-view angles & experience

• Cost effective

• = quality when intercut with high-end production camera shots

• Goes where no other camera dares

– Harsh environments, on helmets, torsos, animals…etc.


Anthony Bourdain’s Parts Unknown

• GoPro is a staple in

the show’s production

• Intercut w/ the

compliment of Sony F5’s &

55’s

• Captures wide-angle

views & unique perspective

from the Captain’s wheel

https://www.youtube.com/watch?v=snRFr9gspVc.


https://www.youtube.com/watch?v=snRFr9gspVc

To Climb an Iceberg, part of the

Adventure in Life 4k series

• Shot 100% on the

HERO4 camera

• Filmmakers ventured

through dangerous

artic waters in Greenland

looking for ultimate

iceberg to video

• Stunning arctic

imagery

www.youtube.com/watch?v=0kBjb1yfabIwww.appleboxstudios.com

http://www.youtube.com/watch?v=0kBjb1yfabI

UVAC (unmanned video

aircraft carrier)


UVAC, notoriously known as aerial drone - means a drone unit is holding or strapped to a GoPro, DSLR or larger camera to capture unique, birds-eye footage from above

Phillip Bloom, British Filmaker & Video Guru


Known for his DLSR filmmaking, blogand workshops. Bloom says he loves flying a GoPromounted on his DJI Phantom 2 quadcopter, and, “How freeing it can be” even comparing it to an experience of an astronaut

UVACs, proving positive a powerful

video production & marketing tool

• Unique, birds-eye tech to grab shots typically off limits to most cameras

• Used for commercial purposes like real estate marketing, outdoor events, travel videos, training videos, wildlife conservation videos, destination marketing & delivery vehicles

• A never before experience, yet so safe!


A 2014 viral video produced by

Apple Box Studios with UVACs


https://www.youtube.com/watch?v=zRu-PCy5-Tc&list=UUWmJGeDNyKb3vod88y_b2NA).

https://www.youtube.com/watch?v=zRu-PCy5-Tc&list=UUWmJGeDNyKb3vod88y_b2NA

James Grimaldi’s “Snow Flight”

Buffalo Snow Storm UVAC Video


UVAC phenomenon trace Back to Grimaldi’s use of his UVAC to capture thisfamous snowstorm fromhigh above. He published the breathtaking footage on YouTube. He also shot with the help of a GoPro &4K production

https://www.youtube.com/watch?v=5m6oXJcg7aM.

https://www.youtube.com/watch?v=5m6oXJcg7aM

4K Production


4K ultra HD production is the next big thing in TV. 4K imagery has 4xs the pixels (resolution) of the 1080p HD format, today’s most used-format for acquisition & viewing.

Tech Compass Points to 4K Production

• Networks, studios & producers like Sony, Netflix & recently released, The Hobbit’s, direcotr Peter Jackson, all believe it makes sense to shoot in 4K

• Low cost

• Highest resolution & color quality

• 4K files can now be downloaded & played on high-end, 4K compatible displays


The bottom line?These are tools that help our clients & our projects push the bar higher. Compelling aerials & ground shots mixed with high

resolution & beautiful quality of 4K production are pushing us to brace

ourselves for an exciting, high & speedy year of video production ahead.


Video Keeps Rolling - GoPros, UVACs & 4K Production

Technology

Transcript of Video Keeps Rolling - GoPros, UVACs & 4K Production