VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
-
Upload
martech-conference -
Category
Marketing
-
view
4.054 -
download
0
description
Transcript of VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
![Page 1: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/1.jpg)
GROWING BUSINESS WITH MARKETING
TECHNOLOGY,
FROM OPERATIONS TO I N N O V A T I O N
@inspiremartech
MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,
KIMBERLY CLARK
![Page 2: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/2.jpg)
MY DAUGHTER
MOBILE SHOPPER
3 YEARS
MONTESSORI SCHOOL
FAVORITE GADGET –
iPhone
FAVORITE APP - GILT
WORLD WE LIVE IN
![Page 3: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/3.jpg)
We don’t believe in
digital marketing,
we believe in
‘Marketing in a
Digital World’
Clive Sirkin, CMO of Kimberly Clark
![Page 4: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/4.jpg)
“TECHNOLOGY IS AN ENABLER”
![Page 5: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/5.jpg)
“TECHNOLOGY IS A MEANS TO AN
END”
![Page 6: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/6.jpg)
INDUSTRIAL REVOLUTION, 1771
![Page 7: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/7.jpg)
PICTURE OF STEAM ENGINE
STEAM AND RAILWAYS, 1829
![Page 8: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/8.jpg)
STEEL, ELECTRICITY & ENGINEERING, 1875
![Page 9: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/9.jpg)
BELL’S TELEPHONE, 1876
![Page 10: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/10.jpg)
THE WRIGHT BROTHERS, 1903
![Page 11: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/11.jpg)
1955
![Page 12: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/12.jpg)
MOON LANDING, 1969
![Page 13: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/13.jpg)
1936 1910 1983 2000 1970’s
EVOLUTION OF PCs & MACs
![Page 14: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/14.jpg)
![Page 15: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/15.jpg)
![Page 16: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/16.jpg)
![Page 17: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/17.jpg)
![Page 18: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/18.jpg)
DEVICE REVOLUTION
![Page 19: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/19.jpg)
DEVICE REVOLUTION
CONSUMER MOVING FASTER THAN MARKETERS
![Page 20: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/20.jpg)
AND IN FULL CONTROL
![Page 21: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/21.jpg)
TECHNOLOGY INFOGRAPHIC
![Page 22: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/22.jpg)
SOCIO-ECONOMIC PARADIGM SHIFTS
&
THE GREAT SURGES
-BY CARLOTA PEREZ
![Page 23: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/23.jpg)
![Page 24: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/24.jpg)
RAISING KIDS IN A DIGITAL WORLD
![Page 25: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/25.jpg)
IS TECHNOLOGY still JUST AN
ENABLER
![Page 26: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/26.jpg)
INSPIRING CREATIVITY?
![Page 27: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/27.jpg)
![Page 28: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/28.jpg)
CREATING NEW BUSINESS
MODELS
![Page 29: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/29.jpg)
![Page 30: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/30.jpg)
CREATING NEW CHANNELS
![Page 31: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/31.jpg)
![Page 32: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/32.jpg)
TECHNOLOGY IS THE NEW
EXPERIENCE
![Page 33: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/33.jpg)
TECHNOLOGY IS DRIVING
INNOVATION
![Page 34: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/34.jpg)
WHAT’S
UNDERNEATH
![Page 35: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/35.jpg)
THE SHIFT
FROM OPERATIONS TO INNOVATION
![Page 36: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/36.jpg)
MOST BRANDS
![Page 37: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/37.jpg)
BUT THE RACE IS
ON
![Page 38: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/38.jpg)
![Page 39: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/39.jpg)
MARKETING INNOVATION LAB
MODELS
HEADQUARTE
RS OUTPOST HQ VIRTUAL O/P VIRTUAL
ACCELERATO
R
![Page 40: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/40.jpg)
MARKETING INNOVATION FOCUS
AREAS
THE
CHANNEL
THE
PROMISE
THE
PRODUC
T THE PRODUCT
INTERNET OF THINGS, WEARABLE,
DATA
THE CHANNEL
NEW BUSINESS MODELS & CHANNELS
THE PROMISE
CONSUMER EXPERIENCES & MEDIA
![Page 41: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/41.jpg)
MINDSET & CULTURAL SHIFT
![Page 42: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/42.jpg)
#DONTKILLTHEBUTTERFLY
1
![Page 44: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/44.jpg)
#BECONSUMEROBSESSED
2
![Page 45: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/45.jpg)
WHAT PROBLEM ARE YOU
SOLVING
![Page 46: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/46.jpg)
#BECURIOUS
3
![Page 47: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/47.jpg)
![Page 48: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/48.jpg)
SOMEONE DID
![Page 49: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/49.jpg)
#MOVINGFWDISLESSRISKY
4
![Page 50: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/50.jpg)
WHERE IS THE RISK?
![Page 51: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/51.jpg)
#CELEBRATEFAILURE
5
![Page 52: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/52.jpg)
“I have not FAILED,
I have just found 10,000 ways
that won’t work.” -Thomas Elva Edison
![Page 53: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/53.jpg)
#CONNECTTHEDOTS
6
![Page 54: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/54.jpg)
![Page 55: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/55.jpg)
ALL ABOUT CONNECTING THE DOTS
![Page 56: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/56.jpg)
#BECOMEPISHAPED
7
![Page 57: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/57.jpg)
$
#DATAANALYST
#FINANCE
0110 #TECHNOLOGIS
T
#MARKETER
#CREATIVE
#CHANGEAGENT
#BRANDSTRATEG
Y
% %
#STORYTELLER
![Page 58: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/58.jpg)
#KEEPITSIMPLE
![Page 59: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/59.jpg)
![Page 60: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/60.jpg)
![Page 61: VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta](https://reader033.fdocuments.in/reader033/viewer/2022052822/554f16d5b4c905aa348b4ac7/html5/thumbnails/61.jpg)
THANK YOU
T: @inspiremartech
in: @inspiremartech
B: www.inspiremartech.com