Video goes mobile: The age of Premium Content on the go - Oren Nauman, AnyClip

Mobile Phone Users – 1995 2014…

1% to 73%

PopulationPenetration

Globally

20145.2B Mobile Phone Users

73% Population Penetration

199580MM + Mobile Phone Users

1% Population Penetration

Feature Phone Smart Phone

Mary Meeker’s recent presentation 2015


79%Of organizations will

be shifting to

branded content

72%Of mobile/online

traffic

will be videoCisco visual networking index 2015

by 2019

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How

We Have Come


We Have Come

How


1 . 1 5 b i l l i o n p e o p l e v i e w v i d e o o n a

c o n n e c t e d d e v i c e . O f t h e s e , 6 2 6

m i l l i o n v i e w v i d e o o n a s m a r t p h o n e

a n d 2 9 7 m i l l i o n v i e w v i d e o o n a

t a b l e t .

- G l o b a l W e b I n d e x 2 0 1 4


Get Real!

The Monthly

Impressionsof One TV program equals.

The monthly

Views of

The Top Ten YouTube channels combined

(Sept. 2014)


Scale Drilling Down to “One Program” Size Another look at scale…

The Monthly Impressions

of One TV Program(“Property Brothers” – Sept. 2014)

Sources: comScore Video Metrix September 2104 YouTube Partners Report, P15+; Nielsen Ad*Views, P15+, 9/1-9/30/14

2,367.6 MM

Equals The Monthly Views

of The Top Ten

YouTube channels combined(Sept. 2014)

2,355.4 MM

The Monthly Impressions The Monthly Impressions

9 2 % O F M O B I L E V I E W E R S S H A R E

V I D E O S W I T H O T H E R S

( I N V O D O 2 0 1 5 )


H U L U

A V E R A G E T I M E P E R V I D E O I S 2 . 5 6

M I N U T E S


WSJ

Video

Changes content

to meet the age of mobile.

Case Study

12© AnyClip 2015. Confidential Property

WSJ

Video

Changes content

to meet the age of mobile.

Case Study

13

Long-Form Content Playlist Creation

Creating Verticalized Playlists

Clip Creation

Short, Digestible Clips

Distribute

Across AnyClip’s Platform

Tagging

Metadata Extraction

Content

for the

New Screen



WB – Harry Potter

Long-Form Content

Movies: 8

Avg. Running Time: 147 min

Short-Form Content

Clip Length: 0:30 sec-3:00 min

Clips per Movie: 100+

© AnyClip 2015. Confidential Property16 © AnyClip 2015. Confidential Property

Tagging

Metadata

Extraction


Clip Creation - Cut TV Show Into Clips

17

Harry Potter 7, Episode 12

Clip Name – “Harry Potter and the Deathly Hallows” Clip Length: 1:10


Playlist

Creation

Clips categorized by keywords /verticals



AnyClip curates

relates playlists

to match

website verticals

and provides the

Perfect Inventory for

Targeted

AdvertisingAutomotiveLifestyleSports


Targeted content for advertising

Smart player matches video to page context

A U D I E N C E C R E A T I O N

3 1 % O F T I M E S P E N T

W A T C H I N G T V I S D O N E O N

A M O B I L E D E V I C E


Content

is king


© AnyClip 2015. Confidential Property24

Level 1 Transparency Detection of iFrames between player and

website enables AnyClip to identify and block

unsafe inventory

Level 2 Integrity Scorecard Website content analyzed for brand safety.

Traffic performance monitored to detect fraud

• Content analysis: Pictures, Text,

Full URL

• Traffic behavior: (NHT), BOT nets, Traffic

exchanges

Level 3 Viewability AssurancePlayer functions only when it is visible to the

viewer. Invisible impressions are ignored,

eliminating wasted ad spend.

AnyClip

Safeplay™


Thank You

Oren Nauman, CEO

E-mail: [email protected]

Tel: + 972 52 3921646

mailto:[email protected]

Video goes mobile: The age of Premium Content on the go - Oren Nauman, AnyClip

Technology

Transcript of Video goes mobile: The age of Premium Content on the go - Oren Nauman, AnyClip