It’s crystal clear that adverisers and marketers have to take video more seriously, since all the other formats are gradually leaving their place to it. Video markeing soluions are geing more and more available. As well as adverising, content markeing is too

shiing in the direcion of video content.CConsistently becoming the most watched and most inluenial digital media format, it’s not a long shot to say video is going to

be the most important one soon.

bullseyeww

www.bullseyeww.com

Bullseye WorldWide

$ 3.82$ 5.96

$ 7.77$ 9.59

$ 11.25$ 12.82

1. Money spent on digital video ad in the US is expected to rise to $12.82 billion by 2018.

(Last year’s increase was %56)

2.

88% 64% 69%

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An Internet user tend to spend 88% more ime on a website with video than the one without.

64% of consumers say they are more prone to buy a certain product if they are shown a video about it.

%69 of smartphone users agree on videos being a perfect formula for smartphone viewing, since it gives an easy way for geing a fast overview.

Conversions can be risen up to 80% with the usage of videos on landing pages.

The word "Video" in the subject line of an e-mail causes a 19% increase on open rates, 65% on clickthrough rates and 26% decrease on unsubscribe rates.

According to 93% of publishers, video CPMs are the highest on on site.

By the year of 2017, %74 of all internet traic will be video.

%46 of agencies are moving their budget from TV to online video.

With all the data taken into account, only 24% of brands are using online video for markeing.

Turkish Airlines’ “Drogba vs. Messi: #EpicFood”, one of the most successful video campaigns on YouTube, was extensively promoted by Bullseye Worldwide. The ad currently has almost 60.5 million YouTube views, 13.2K YouTube likes, 20.9K Facebook shares and 2.96K Twiter tweets.

Video Dominance to Come

Stascs

A Successful Example

I. Investment

II. Consumer Side

III. Technical Benets

CPM

IV. What Lies Ahead

V. Shockingly Enough...

2013 2014 2015 2016 2017 2018

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80%

65%

93%

19%

26%

74% 46%

24%