Video conventions
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Pop Lyrics and Visuals Music and Visuals Record Label and Artist Voyeuri sm Intertext uality Illustrative or Amplifying The lyrics usually link directly to something occurring on screen The lyrics sometimes direct a narrative in the video The artist is usually shown singing Amplifying or Contradict ory The pace of the visuals are not always dictated by the pace of the music The artist is typically made to look at the audience Artists usually have a iconic hairstyle Jessi e J Justin Bieber Britney Spears Can sometimes bring other famous figures into their videos Typically does not include much intertextuality Voyeurism plays a large role Female artists usually wear revealing and glamorous clothing Dancers usually wear revealing clothing and are sexualised Examples of Pop groups: Britney Spears, Jessie J, Justin Bieber, Mika, Avril Levigne, etc. The singer is usually shown singing Artist can develop a ‘dance style’
Transcript of Video conventions
Pop
Lyrics and Visuals
Music and Visuals
Record Label and Artist
Voyeurism
Intertextuality
Illustrative or Amplifying
The lyrics usually link directly to something occurring on screen
The lyrics sometimes direct a narrative in the video
The artist is usually shown singing
Amplifying or Contradictory The pace of the visuals are
not always dictated by the pace of the music
The artist is typically made to look at the audience
Artists usually have a iconic hairstyle
Jessie J Justin Bieber
Britney Spears
Can sometimes bring other famous figures into their videos
Typically does not include much intertextuality
Voyeurism plays a large role
Female artists usually wear revealing and glamorous clothing
Dancers usually wear revealing clothing and are sexualised
Examples of Pop groups: Britney Spears, Jessie J, Justin Bieber, Mika, Avril Levigne, etc.
The singer is usually shown singing
Artist can develop a ‘dance style’
Indie
Lyrics and Visuals
Music and Visuals
Record Label and Artist
Voyeurism
Intertextuality
Contradictory or AmplifyingVisuals are usually symbolic of the lyrics
Sometimes the visuals ignore the lyrics
Illustrative
Like the rock genre, instruments are usually shown
The lead singer is usually shown singing
Many close ups on the group (mainly the lead singer) are given
A clothing ‘style’ is not usually established per group
A stereotypical ‘casual’ look is typically used in all groups e.g. converse, jeans, etc.
The lead singer is usually made the icon
Little to no intertextuality is usually exhibited
Voyeurism does not play a large role in these videos
The group will usually look directly at the audience
Women and/or men are not typically displayed in a sexual manner
Rarely cameras, etc. can be interpreted into video narratives etc.
Examples of Indie groups: Artic Monkeys, The Verve, Vampire Weekend, Florence & The Machine, etc.
The singer is usually shown singing
Sometimes references are made to famous figures
Rock
Lyrics and Visuals
Music and Visuals
Record Label and Artist
Voyeurism
Intertextuality
Examples of Rock groups: Rolling Stones, AC/DC, Queen, Muse, Green Day, Foo Fighters, etc.
Amplifying or IllustrativeThe lyrics typically link to the visuals either directly or symbolically
The lead singer is usually shown singing
The lead singer is usually shown singing
Illustrative
Instruments are almost always shown being played
The lead singer is usually made an icon of the group
Close ups on band members playing instruments
Sometimes develop a style of dance e.g. Mick Jagger
References to other famous figures or medias are made
Artists usually look at audience
Artists do not usually wear revealing clothingWomen are
not portrayed in an overly sexual manner
Stereotypically all wear dark, ‘casual’ clothing
Hip-Hop
Lyrics and Visuals
Music and Visuals
Record Label and Artist
Voyeurism
Intertextuality
Examples of Hip-Hop groups: Jay Z, Gorillaz, Eminem, Dr Dre, 50 Cent, etc.
Illustrative or Amplifying or Contradictory
The artist is usually shown singing
The lyrics do not always link directly to the visuals and can be symbolic or unlinked
The visuals almost always follow the beat of the music
Amplifying
Artist usually looks at the audience
Artists usually develop a style of dress
Artists can sometimes develop a dance style (this is not common)
References to other famous forms of media and figures are made
Re-enactments of famous things are sometimes done
Other famous figures are sometimes brought in to the video itself
Women/dancers are usually sexualized – wearing revealing clothing, behaving sexually, etc.
The artist will look into the camera and at the audience
Cameras and other forms of recording are sometimes interpreted into the videos
Electronic
Lyrics and Visuals
Music and Visuals
Record Label and Artist
Voyeurism
Intertextuality
Examples of Electronic groups: Avicii, Swedish House Mafia, Calvin Harris, David, Guetta, etc.
References to famous figures and medias can be made
It isn’t common for artists to have a ‘dress style’
Artist is not always given close ups
Usually participates in video somehow e.g. as a character in a narrative
Women and men are sometimes sexualised
Cameras/recording equipment are sometimes incorporated into videos
Artist does not always look into camera at audience
Artist usually shown looking at audience at a gig
Visuals usually follow the beat of the music
Artist is sometimes shown creating music e.g. at a gig
Contradictory or AmplifyingVisuals are sometimes
symbolic of the lyricsVisuals commonly have no relation to lyrics
Don’t commonly have many lyrics
