Video Contest case study
description
Transcript of Video Contest case study
Joris BrabantsCase [email protected]
Background info
Walibi is one of the biggest theme parcs in Belgium.
Walibi Belgium is part of the “la compagnie des Alpes” group, with 21 theme parcs it’s one of the major players in Europe.
Objective
Drive awareness for a new rollercoaster
New rollercoaster to be opened this summer
Using the Walibi fanbase of over 300.000 Facebook fans
Drive inbound traffic to Walibi website
Concept
BuboBox came up with the brilliant idea to launch a video contest;)
Fans make a video (max. 30 sec) with smartphone, tablet, laptop, … & upload it on the Walibi website using the BuboBox widget
Telling their friends why they would like to try the new attraction
Adding gamification elements to stimulate sharing on social channels
Rewarding the contributors to become brand ambassadors
And it looked like this…
And it looked like this…
Results
As videos were uploaded and shared across social media we registered…
109 video entries on Walibi Belgium landingpage
45.560 times shared on Facebook
247.514 unique visitors redirected from Facebook to Walibi website
1529 hours of video watched
Joris BrabantsCase [email protected]
Visit www.bubobox.com/videomarketing and start capturing User Generated Content today!