Video Analytics: LP Partnerships “We Have an App for...
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6/22/2012 1 Video Analytics: Video Analytics: LP Partnerships LP Partnerships “We Have an App for That!” “We Have an App for That!” Blue Montez – American Apparel Rui Rodrigues – Staples Canada Kenneth Boremi, CFI, LPC – Brookstone Stores
Transcript of Video Analytics: LP Partnerships “We Have an App for...
6/22/2012
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Video Analytics:Video Analytics:LP Partnerships LP Partnerships
“We Have an App for That!”“We Have an App for That!”
Blue Montez – American Apparel
Rui Rodrigues – Staples Canada
Kenneth Boremi, CFI, LPC – Brookstone Stores
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Adding Value to the Bottom Line
• ROI Benefits
– Enhance the organization’s outlook
– KPI reporting
– Sales/Staffing improvements
– EBITDA contribution
• It is no longer a need for just LP
– Merchandising
– Operations – improving sales
– Inventory Control
– New Store Planning
• Leveraging existing capital
Loss Prevention Benefits•Advanced CCTV Functionality
– Networked & Remote Viewable
– HTML Based Clients
– Optical PTZ / Recreation Algorithms
– Health Monitoring
•POS Transactional Data
– Electronic Journal
– Time Stamped Link Between POS & CCTV
•Video Based Exception Reporting
• Customer Present During a Return/Exchange
• Credit Card User Verification For Charge Backs
• ORC Data
– Returns Monitoring and Identification
– Credit Card, Travelers Check, & Bank Check Identification
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Embracing Technology
• Analog over IP Based Systems
• H.264/MPEG4
• Analog to IP Encoders
• Cloud Storage –Virtualization –"Intranet”
• 360 Cameras
• Digital PTZ Cameras
Install Preparation• Network Considerations
– Designate a Set of IP Addresses (Consistency is Key)
– Bandwidth Throttling Options / Dedicated Network
• Equipment Selection
– Proper Resolution For The Environment & Analytic
– GUI / Remote Client Options
– Video Retention Expectations / Requirements
– RAID Configurations For Redundancy
– Expandability
• Camera Locations and Angles
– Proper Location / Angle For The Environment & Analytic
– Keep LP Requirements & Analytic Requirements Separate
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People Counting/LP Angles: Entrance
People Counting/LP Angles: Register
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Install Considerations
• Health Monitoring – Keeps Imputed Data to a Minimum!
–Battery Backup Units
–IP Scanning and Reporting
–Real Time Notification and Response
–SMART Hard Drive Monitoring
• PCI Considerations
–POS Data
• Live Feed from POS vs. Batch Polling from HQ
–Access Levels / Passwords
–Retention Requirements of POS Video
Types of Analytics
•People Counting
•Conversion
•Dwell
•Distribution
•Interactivity
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• Leverage your cameras to count traffic
• Validate accuracy
• Integration with LP equipment
People Counting
• Integrate POS data with traffic data on
board your DVR or LP Server
• On time information
• Push information to appropriate levels
• Create the hook to trigger behavior
Conversion
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• How long does someone stand in front of
that item?
• Which is the most popular item?
• Who gets the information?
• What do you do with it?
Dwell
• Where do people go while in your store?
• What are the most frequently travelled
paths?
• Are you merchandising according to
customer patterns?
Distribution/Heat Mapping
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Heat Mapping: Digital PTZ
Heat Mapping: Digital PTZ
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Full Store Kinetic Mapping
• Which item do customers interact with most?
• What type of content is the customer seeing?
• What type of information is the management
team getting?
• Can you provide specific product knowledge
without a live employee present?
Interactivity
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Future
–Ease of Expansion
–BA Functionality
–Payroll – Staff Schedule Functionality
–Cloud Based Storage
–Virtualization
–Mobile
Questions? Comments?
•Blue – [email protected]
•Rui – [email protected]
•Ken – [email protected]
