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Video Advocacyby Sofie Rordam

email: sofie.rordam@ahrc.asia

Use of video and audio in the

human rights field

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1. The planned campaign

Clear objectives - Clear goals

WHY VIDEO? Any other media more useful?

Plan it - write, draw. What do you need? Few minutes to state your message

Achievable?

Timebound?

Budget? Be simple - few points

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Target audience Who is your audience? Supporters, opponents, opinion-

holders?

How are they best reached?

Know your opponents - the counter thinking Is the issue well-known? Info or change of mind?

Play on beliefs - show absurdity - shock

Do you ask for awareness or concrete action?

Propose a solution through action

How to distribute to reach them best

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Draw on experiences Resources - who can help?

Get inspired - watch successful videos

Can it be used as a template - series?

Evaluate: Learn from your other projects, what was theeffect?

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2. The moment

Planning afterwards!

What reaction do you want?

Which context should it be seen?

Time for: Title, text, edit, interviewee? Interview eyewitnesses

Call for action

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Safety issues

Think through

Mobile phones - prepaid sim card, no contract phone

Email adress - info: do you use it elsewhere?

Delete the footage as soon as it distributed - encrypt it

Consent spoken, written.

Need to hide identity? Use backlight. Do not film face,instead legs, feets, hands, make them do something

In editing: Blur face, Bar on the eyes, voice disturbance

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Filming Quality vs. Space

Make storyboard. List of shots and people. Take notes toensure you have everything

Stable shots. Hold camera still, avoid rapid movements. Leanagainst something.

Count to 10

Avoid zoom, pan, tracking. Easy for editing

Automatic focus

Wide shot: environment, context. Close-up: Identifying

emotions Framing

Lightning - avoid backlighting, outside cloudy. Be aware ofchanging lightning. Pick nice spot, not a dull room.

In a demo etc. - pick a small group - one person

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Filming cont. Think about hat you want the shoot to say - to express

B-roll - Cutaways. To make it more interesting. Show context,surroundings. Details of interviewee, hands, eyes etc.

Photos - archive material.

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Audio Audio on camera does not sound like you hear it.

Noises can destroy the best material. Keep in mind.

Streetsounds, aircondition

Mobile phones, digital camera especially. As close aspossible

Use earphones if possible

Look out for overmodulated audio on camcorders.

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Organize material

Organize project

Make folders:

Project

Footage

Music

Photos

Graphic

Notes

Completed videos

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Links

1. Music: http://freeplaymusic.com/

(Use local song, local singing)

2. Photos: Flickr, Creative common material Creative common: http://creativecommons.org/about/downloads

Codecs guide: http://support.microsoft.com/kb/308464

Compressor:http://erightsoft.com/SUPER.html

DVD burner: http://www.imgburn.com/

Big files: https://www.dropbox.com/home

Audio editing: http://audacity.sourceforge.net/download/