Video Advertising PlatformWhat is Advark? The Advark video advertising platform offers every video...
Transcript of Video Advertising PlatformWhat is Advark? The Advark video advertising platform offers every video...
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Video Advertising Platform
MEDIAKIT
2015
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What is Advark?
The Advark video advertising platform offers every video format for any viewing device
Advark gives you access to advertising inventory across premium web properties with exact targeting and complete statistics. Reach your
specific target audience via desktop and mobile, domestic or international, using a variety of in-player and near-player video advertising
formats (All-roll, Content Roll, Top-line, Video-banner, etc.)
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Audience Coverage
25 000 000unique visitors per month
81 000 000video views per month
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Audience breakdown
53%Male
47%Female
Education
68%with a university
education
Employment
72%employed
Income
35%with
above-average incomes
Employment type
18%white collar
30%specialists
15%housewives
AgeSex
21%18-24 years
7%under 18 years
18%years and older
35%25-34 years
19%35-44 years
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Content verticals available from our publishers:
Content verticals
Cars Kids and parenting Women’s interest, cooking Games
Movies & TV Music Cartoons News & Business
Lifestyle Sport Humor
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ADVARK VIDEO ADVERTISING ADVANTAGES
MEDIAKIT
2015
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Advark video advertising advantages
In-player, near-player and stand-alone video advertising formats for every device, mobile and desktop, for any geo
with full targeting
Access audience in scale Target by content verticalsSpecialized ad formats to access audiences you haven’t yet reached
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By location including country and city
By content type including professional and user generated
By site typeincluding thematic portals covering
women’s interest, sports, business and more
By audience typeincluding visitor’s sex and age
By date and timeincluding views-per-visitor caps
By ad frequencyincluding views per visitor over time and across web properties
Advark video advertising advantages
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KPI (Key Performance Indicators)Simple, clear and impactful KPI’s so advertisers and agencies can run campaigns that get results
Broad audience coverage
Only pay for actual ad views
Impressive click-through rates
advertiser’s website
Full statistics to track bounce rate and conversions
Click
Click
Click
Advark video advertising advantages
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Complete StatisticsAdvark gives you access to advanced, independent reporting via integration with Adfox and Google Analytics
Advark video advertising advantages
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ADVERTISING OPTIONS
MEDIAKIT
2015
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Advertising options
Desktop MobilePre-roll / Mid-roll / Post-rollAll-Roll / Video-banner / Overlay / TopLine / Content-roll
Advertisement
close ad
Content-roll A video advertisement which opens within an
article. Ideal for news sites
TopLineA teaser at the top of the page (100% width x 35 px) that
expands into a page takeover with a video advertisement.
Great for longer branding advertisementsPause-rollVideo ad played when
a video is paused
Pre-rollVideo ad played at
video start
Mid-rollVideo ad played during
content playback
Post-rollVideo ad played when after
Video-banner A 300x250 video format that appears in the bottom right
of the video player
OverlayA context ad that
appears at the
bottom of the
video player
during playback
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All-roll (desktop, mobile)
Video in-stream advertising (pre-roll, mid-roll, pause-roll and post-roll formats) without targeting
per 1000 views
$13
Advertising options
Price list is valid from July 1, 2015Prices indicated without VAT
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320
250
Video-banner Overlay
A 300x250 video format that appears in the bottom right of the video player
In-player Banner appears within the player for up to 10 seconds
Cost per 1000 views $10 Cost per
1000 views $6
10 seconds
Advertising options
Price list is valid from July 1, 2015Prices indicated without VAT
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100% 35
TopLine Content-roll
A teaser at the top of the page (100% width x 35 px) that expands into a page takeover with a video ad 3 seconds after a user mouses over the teaser
A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video
Cost per 1000 views $18 Cost per
1000 views $13
close ad
Advertising options
Price list is valid from July 1, 2015Prices indicated without VAT
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Price List
Price List
All-roll $13Video in-stream advertisement (pre-roll, mid-roll, post-roll formats)
In-player format
Mobile $13Video in-stream advertisement (pre-roll, mid-roll, post-roll formats)
In-player format
Video-banner $10Video banner (300x250) that appears in the bottom right of the video player
In-player format
Overlay $6In-player Banner appears within the player for up to 10 seconds In-player format
TopLine $18A teaser at the top of the page (100% width x 35 px) that expands into a page takeover with a video ad 3 seconds after a user mouses over the teaser
Page banner
Content-roll $13A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video
Native in-text player format
Advertising formats Description Ad placementCost per
1000 views
Price list is valid from July 1, 2015Prices indicated without VAT
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Our Publishers
Ad formats available on our publishers’ websites
myvi.tv tveda.ru spruto.tv smotri.com
piter.tv smexo.tv goodgame.ru
tumar.fm pik-tv.com
tvzavr.ru vklybe.tv
cybergame.tv
Mid-roll
Mobile
Pre-roll / Post-roll
myvi.tv spruto.tv smotri.com piter.tv smexo.tv
sibnet.ru
tvmir.ru animeonline.su
tvmir.ru
newstube.ru
newstube.ru
allhockey.ru
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Video-banner Content-roll
Overlay TopLine
myvi.tv
myvi.tv
spruto.tv
spruto.tv
spruto.tv povar.ru pulsplus.ru
smotri.com
tvmir.ru
tvmir.ru myvi.tv spruto.tv tvmir.ru
animeonline.su
justlady.ru pinme.ru kakprosto.ru
online.anidub.com sibnet.ru
Our Publishers
Ad formats available on our publishers’ websites
newstube.ru
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Targeting and seasonal coefficients
Targeting by geo
Targeting by content verticals and site type
Targeting for mobile
Frequency capping
Charges for advertising longer than 20 seconds (30 seconds max)
Charges for offering users a ‘skip advertisement’ option
+20%
+30%
+30%
+15%
+10%
+15%
0,65
0,95
1,1
1,15
1,05
1
0,8
1,2
1
Our Publishers
January
February
March
April
May
June
July / August
September / October / November
December
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Advark offers advertisers more!
+7 812 655-50-39
+7 921 945-74-74
For advertisers:
Maxim KrasovskyCommercial Director