1. Optimizing your health by connecting yourmedical, professional, and family care providerswith actionable metrics and incentivesConfidential and Proprietary, VidaPost 2012 Jen Pleimann | Founder | @jenply | Jen@vidapost.com

2. Why is it so difficult to coordinate, communicate and optimize care for people with chronic conditions?I am Jen Pleimann, founder of VidaPost.I believe in order to coordinate, we have to have a betterunderstanding of who our providers are.I believe communication is primarily about sharing data,analytics and meaningful information amongst providers(spoken & written language is secondary).I believe we are all a part of long term care and in order tooptimize and improve care, we need to consistentlymonitor our basic wellness needs from the outside in.Confidential and Proprietary, VidaPost 2012 3. We Are All Care Providers I am a health PROVIDER outside of the Problem: I see my clients 2-3 medical health network. I run health &times/week and am not wellness programs for adults with Downconnected to my clients medical Syndrome & Autism and help a variety of providers; I see first hand how clients manage long-term care needs:information gets lost as my Wellness Coach/ pre-diabetic, hypertension, heart clients struggle to coordinate care Personal Trainerconditions, mobility issues and so on. Ibetween all of their providers. provide services in a variety of settings (home, clinics, gyms, schools). I am my own PROVIDER. I am aProblem: I am connected to fairly healthy patient who jugglessome of my medical providers multiple providers, both medical andthrough my EHR but the Patient non-medical.providers and those who see me the most are not connected Like you, I am a PROVIDER to family Problem: I am usually excluded and friends, offering help and support. from the information stream.Grand-Dautghter, Following the status of their health isDaughter, Sister, Aunt very important to me.Confidential and Proprietary, VidaPost 2012 4. Outside Providers A list of providers Personal Trainers/Wellnessinvolved in ourCoaches Occupational Therapisthealth Physical Therapists (Not Connected) Behavioral Therapists Speech Therapists Personal Aides Typical HealthcareFamily Caregivers Home Health Aides Providers Special Ed Teachers Patient Case Workers Physicians/Internist Family Member Specialist =Mom, Dad, etc Neurosurgeons,Outside Support Cardiologist, Etc. Friends Hospitals, clinics, Nanny surgery centers (Currently connected by EHRsand various communication(Not Connected) Neighborsplatforms) Co-WorkersConfidential and Proprietary, VidaPost 2012 5. Why Collaboration is Incomplete Specialist SpecialistSpeech Physician#1 #2PT OT Behavioral TherapistNutritionist Therapist Trainer Electronic Health RecordsTeacherNannyClient Caregiver Caregiverw/ Mom DadAutismGrandma AuntNeighbor Also Managing the health of:AdaptedClose RecreationFriend Child Child GmaGpa#2#3Aides Case WorkersConfidential and Proprietary, VidaPost 2012 6. Our Current ProblemsVidaPosts SolutionHealth Provider = DoctorHealth Provider = Every 1. (the provider who usually sees1.Individual involved in your careyou AFTER you already have abased on various levels ofproblem)privacyCommunication = written Communication must be 2. language (we have started 2.measurable & meaningfulconnecting providers but have (Data/Analytics/Visualization)turned the clipboards intoonline notebooks)Patient Management Systems =Patient Controlled System: 3. often more work in the hands of 3.Patient controls while providerspatients/caregivers who need help help manage (HIPAA Compliant)Lack of inclusion of outsideOutside providers = help 4. providers = Medical providers 3.manage everyday care allowingmanage ALL aspects of care in a for medical providers to focus15-20 min appt. on essential careConfidential and Proprietary, VidaPost 2012 7. VidaPost is a system to communicate information via data,analytics, and visualization. It is a platform for providers and support on theoutside of the medical system to help monitorhealth on an everyday basis.Confidential and Proprietary, VidaPost 2012 8. Status Updates on your Health Consistently measuring and assessing health from the outside inMeasurable & Meaningful Consistently assessing the Data Visualization Conversationbasics Conversations tagged 1. Physical: exercise,by topicmobility, fine & gross Tracks trending words motor(sick, behavior, 2. Nutrition: dietarymeds, etc)needs, water intake, etc Frequency of 3. Mental Wellbeing:communication & stressinteraction (who do we 4. Sleepsee & interact with the5. Medications/Supplemmost) ents Q/A system for When analytics are intuitive,patient/caregiver check-inPerceived your data is more valuable. Archived conversationsActual Easy search functions GroupVisual.IoConfidential and Proprietary, VidaPost 2012 9. Why Now? 133 Million Americans with Chronic Medical Conditions 65 Million Americans manage at least one family members care managing updates from 15+ providers on a daily/weekly basis 800,000 physicians (practice fusion, 2012) usually see individuals withchronic conditions the least and cannot manage all health needs in a 15-20 minute appointment EHRs tracking care of medical providers but not providers who seeindividuals with long term care on an everyday basis Communication platforms or online notebooks do not solve theproblems unless they provide measurable and meaningful informationthat is pertinent to overall care. Government Initiatives: Blue Button Initiative Patient owns their data Open Data Releasing data that is pertinent to overall care Accountable Care Incentivizing care based on quality and outcomesConfidential and Proprietary, VidaPost 2012 10. Competitive LandscapeHistorical records EHRKinergyHealthCareShare JiffAvado CareShare Doctor-centric Team-centricVidaPostActionable, real-time informationConfidential and Proprietary, VidaPost 2012 11. TheDifference Connecting all A systematicIncentivizing ALLproviders withapproach to involved: Earnvarying levels of communicating points for usingprivacy that are& tracking health system andpatient updates via data, redeem pointscontrolledanalytics and towardsvisualization discountedhealth services ordonate points tofriends, family ora stranger inneed of servicesConfidential and Proprietary, VidaPost 2012 12. Target Market: Outside ProfessionalsThose who provide health related services every week to individuals withchronic conditions. Providers who manage the basic everyday care and whorarely communicate with the doctors who manage an individuals overall careProviders Number in USArea of FocusPersonal Trainers238, 831ACSM/SpecialNeeds/MedicalFitness/Wellness TeamsNutritionist 64, 400 Wellness Teams Behavioral Therapist Wellness Teams/ Autism Physical Therapy239,303Autism, Elderly & Other Home Aides 1, 468, 601Autism & Elderly Care Special Needs Teachers459, 600Autism FocusOccupational Therapy 108, 800 Intellectual Disabilities2,595,535 Initial Focus is on WellnessServices for Autism, DownSyndrome & Other Chronic ConditionsConfidential and Proprietary, VidaPost 2012 13. Target Market: Patient/Caregiver ProfileIndividuals with Chronic Conditions & Long Term Care as well as theircaregivers who manage multiple levels of care Condition # in US# of Providers Amt of Time in Amt of time w/ Example Dr. ApptOutside OutsideProvidersProviderDown Syndrome600,00016 - 2015 -20 min/visit 20-40 hrs/weekWellness,Speech, OT/PT,Special EdAutism1.5 Million 16 - 2515- 20 min/visit 20-40 hrs./week Behavioral Therapy,Wellness, OT/PTObesity 150 Million15+ 15 20 min./visit 10-15 hrs/weekWellness TeamsChronic 133 Million15+15-20 min/visit 10-40 hrs/weekWellness teams,Conditions - home aides,overviewtherapist,OT,PT, FamilyMembersCaregivers65 Million 30+ ProvidersOften skip Managing all Need help from appts. updates ofall providers and outside support team providers w/ medicalproviders***On average, providers outside of the medical community provide 20-40 hours of care/week to those with chronic medical conditions while doctors see the patients 15 min/visit, often 1/month 14. VidaPost is a unique approach to solving a few of the problems within our healthcare system. Weare the missing link to many of our competitorsplatforms. Many of our competitors are ourpotential partners. Our goal is to integrate in withalready existing systems to help complete the overall collaboration of care. Examples of Integration: Practice Fusion, Epic, Care at Hand, Avado, Jiff and so onConfidential and Proprietary, VidaPost 2012 15. We have slowly started improving the doctor/patient relationship &communication within our healthcare system. But the numbers are GROWING 133 Million Americanswith Chronic Conditions & 2.7 Trillion spent annually on Healthcare. We must not only help Patients and Caregiversmanage care, we must help the 800,000+ Physicians manage long term care.It is time to redefine who are health providersare and include those on the outside to help those on the inside manage basic everydaywellness, preventing and improving long term care tomorrow.Confidential and Proprietary, VidaPost 2012 16. Our Team LeadershipTeam (contractors) Jen Pleimann: CEO Design http://www.linkedin.com/in/jenpleimannT Dan Cradler: Lead Architect http://www.linkedin.com/pub/daniel-cradler/6/b11/600 Trish Phillips: Operations http://www.linkedin.com/pub/trisha-phillips/7/717/459Confidential and Proprietary, VidaPost 2012 17. Our AdvisorsOur Investors Glenn Luinenburg: LegalFriends/Family Wilmerhale Scott Pleimann: CFO/Financials Todd Pleimann: CPA Lynn McLeod: Marketing Market ArchitectsConfidential and Proprietary, VidaPost 2012 18. Measurable & Meaningful Status Health Updates Jen Pleimann | Founder | @jenply | Jen@vidapost.com hello@vidapost.com@vidapostConfidential and Proprietary, VidaPost 2012Facebook.com/vidapost