VICTORY PUBLISHING CO, LTD

MEDIA KIT

[2013]

NEWSPAPERS | SPECS [2013]MECHANICALREQUIREMENTS

Policies & Restrictions

The Picayune is a 5 column standard tabloid newspaper.

n Advertisements must be produced in full column and 1/2-inch increments only.

n All ads must be at least as many inches deep as columns wide.

n Advertisement measuring 13 inches and deeper will be charged as full-depth (16”).

Ads that imitate news materialAny advertising designed to immitate news material will have the word “advertisement” set in bold type above the ad.

ProofsCustomers may receive one proof if necessary. Due to tight deadlines, second proofs are usually not available.

Agency CommissionsAll rates are non-commissionable.

Customer-supplied advertisements must be provided in PDF format.

1 col. ..........................1.917 inch

2 col. ............................. 4 inches

3 col. ...................... 6.085 inches

4 col. ...................... 8.169 inches

5 col. ...................... 10.25 inches

[ ]ROP Full-Page5 col. x 16 in.

80 col. inch. per page

APPROVEDAUDIT

THE PICAYUNE

Marble Falls •Horseshoe Bay • Llano • Granite ShoalsRound Mountain • Spicewood • Burnet • Buchanan Dam •Briggs

Tow • Bluffton • Johnson City •Meadowlakes • Blue LakeSunrise Beach • Deerhaven and all points in between

Reaches more households each week than any other print media.

98% audited market penetration

Beautiful, colorful and reputable

The Highland Lakes “feel-good” newspaper, affectionately known as the “finest newspaper money can’t buy.”

AT A GLANCE

24,000+

98%

HOUSEHOLDS & BUSINESSES EVERY WEDNESDAY

MARKET SATURATION

NEWSPAPERS | RATES

NEWSPAPER PRINTAND ONLINE ADVERTISING RATES

FREQUENCY RATES

INSERTS

DEADLINES

CIRCULATION BY ZIP

The Picayune and DailyTrib.com Online rates

n Picayune ROP

$15.60 Per Column Inch - Full Color

n Picayune Classified

$12.49 Per Column Inch - Black & White

Discounted rates are available for businesses who plan to get the most out of their advertising dollar by running for a season or on an annual basis. Frequency rates do not dictate ad size, number of publications or schedule. Businesses are obligated to run any size display ad for the number of weeks agreed to within the 52-week period.

7 weeks ...................................................5 percent13 weeks ...............................................10 percent26 weeks ...............................................15 percent52 weeks ...............................................30 percent

PICAYUNE .................................... $55 per thousand

Picayune: 4 p.m. Friday prior to publication

Final approval must be given by 2 p.m. on Monday prior to publication.

DailyTrib.com 4 p.m. daily.

Classifieds: Noon on Monday prior to publication

DailyTrib.com: Ad copy submitted through online gateway will be reviewed by a site administrator and approved for publication to the site within 24 hour of payment and according to our guidelines. We reserve the right to refuse publication of any copy that we consider offensive or inappropriate for our audience. We process payments through PayPal’s secure checkout. If the site administrator denies publication, the buyer will be issued a refund minus any fees assessed by PayPal.

78654 CITY TOTAL DELIVERED RACK/VENDOR

Marble Falls 3640 2100 1540

Meadowlakes 910 900 10

GS/Sherwood Shores 2390 2100 290

Fairland/Tobeyville 400 400 0

Haven/Shady 400 400 0

Smithwick 410 400 10

SUBTOTAL 78654 8150 6300 1850

78657 CITY TOTAL DELIVERED RACK/VENDOR

Horseshoe Bay 1200 1000 200

DHaven/Blue Lake/Cwood 590 500 90

SUBTOTAL 78654 1790 1500 290

OTHER ZIP CODES ZIP TOTAL DELIVERED RACK/VENDOR

78663/Round Mountain 210 100 110

78669/Spicewood 790 500 290

78636/Johnson City 780 500 280

78611/Burnet 5014 4100 914

78609/Buchanan Dam 965 800 165

78639/Kingsland 3644 3100 544

78607/Tow-Bluffton 905 800 105

78643/Llano/Sun. Beach 520 500 20

SUBTOTAL 14728 11700 3028

TOTAL CIRCULATION TOTAL DELIVERED RACK/VENDOR

24668 19500 5168

NEWSPAPERS | ONLINE NEWS [2013]DAILYTRIB.COMDailyTrib.com is a 5-day-a-week general interest news website being updated as stories are prepared through-out each day. This site covers city, county, and state news as well as local area sports and weather.

The ‘Daily Trib’ has become the number one search term on Google for ‘Marble Falls News’. Ranking it highest to those wanting a site that is relevant to their search term.

Coverage areas include, Mar-ble Falls, Burnet, Horseshoe Bay, Llano, Kingsland, Meadowlakes, Cottonwood Shores, Bertram, Buchanan Dam, Tow, Bluffton, and Sunrise Beach.

The DailyTrib.com’s traffic growth makes it an undeniably efficient advertising vehicle, therefore providing area businesses with a

unique competitive advantage.

AT A GLANCE

60,000+

RANKED #1BY GOOGLE

PAGE VIEWSEVERY MONTH

FOR‘MARBLE FALLS NEWS’

‘MARBLE FALLS NEWSPAPER’

Engage customerswith the power of e-mail marketing.

Leverage our engaged online readership to bring your

business more local traffic.

Advertise your business with a square

$10/day or $35/week includes a link to your Web site.

SQUAREBANNERS

in rotation throughout the site

$50/week includes a through link to your website.

See print and online combo rates for a multi-media advertising package.

Choose both for $75/week. 7 days online and all 5 days of the e-blast.

RADIO PICAYUNE | KBEY FM 103.9 [2013]

AustinAustinAustinAustinAustinAustinAustinAustinAustinAustin

KilleenKilleenKilleenKilleenKilleenKilleenKilleenKilleenKilleenKilleenTempTempTempTempTempTempTempTempTempTemp

Round RockRound RockRound RockRound RockRound RockRound RockRound RockRound RockRound RockRound Rock

Copperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas Cove

Harker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker Heights

GeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetown

BeltonBeltonBeltonBeltonBeltonBeltonBeltonBeltonBeltonBelton

TaylorTaylorTaylorTaylorTaylorTaylorTaylorTaylorTaylorTaylor

GatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesville

dericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburg

PflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugerville

LampasasLampasasLampasasLampasasLampasasLampasasLampasasLampasasLampasasLampasas

Cedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar Park

ElginElginElginElginElginElginElginElginElginElgin

V-Soft Communications LLC ® ©

KBEYKBEYKBEYKBEYKBEYKBEYKBEYKBEYKBEY

KBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.C

281 35

290

183

79

190

Scale 1:700,000

0 9 18 27 km

KBEY.CBPH20110419ABSLatitude: 30-44-29 NLongitude: 098-19-05 WERP: 1.80 kWChannel: 280Frequency: 103.9 MHzAMSL Height: 540.0 mHoriz. Pattern: Omni

54 dBu Contour and Population Study of KBEY (FM)

54 dBu F[50:50] Contour Population = 52,894

Wake-Up Show,

Mon - Friday 6am-10am

:60 sec spot $42:30 sec spot $25Live Endorsements - Additional $15 per spot

KBEY Kafe, Mon - Friday 10am - 3pm

Saturday 3pm - 7pmSunday 10am - 3pm:60 sec spot $25:30 sec spot $15

Afternoon Drive, Mon - Friday 3pm - 7pm • Saturdays 10am - 3pm

:60 sec spot $32:30 sec spot $20

RATESCountry Evenings, Mon - Sunday 7pm - Midnight

& Run Of Station

:60 sec $12:30 sec $5

Weekday Sponsorships - $25 per spot

(Billboard w/ :30 sec commercial)

Ag Report - 6:00 a.m. & 8:00 a.m.News - Top of the hour Morning & AfternoonSports - Bottom of the hour Morning & AfternoonWeather - Morning & Afternoon UpdatesMorning Scripture - 6:05 a.m.

Live Remote - 2 Hours On Location

25 :30 sec Spots20 :30 sec Endorsement/Promotional Announcements

On-Air Infomercials

1/2 hour and 1 hour blocks available$125 per 1/2 hour or $200 per hour

WITH

Monthly Dining Guide Eblast Coupon Print Ad 2x3 Daily Sponsorship Landing Page

250$Only

PER MONTH

2x3 Print AD in the Picayune($84.24 Value)

KBEY Radio 1 day Sponsorship each week($130 Monthly Value)

Eblast Coupon($40 Monthly Value)

Additional Landing Page Ad($50 Monthly Value)

Appetizer

KBEY 103.9 FM TEXAS BEST COUNTRY - RADIO PICAYUNE is an exciting Local Country station delivering high energy and positive programming to the listeners traveling through the Highland Lakes. With the addition of our iPhone and Android App and Online Streaming from KBEYFM.com gives listeners the option of taking our sig-nal into their office or to on the go with their smart phone.

Anyone with internet access can listen live at www.KBEYFM.com. Estimated online listeners are approximately and growing.

Each weekday listeners look forward to local hard news at the top of the hour and regional sports reports at the bottom of the hour. With multiple local event interviews on the morning show and complete news, sports, and weather Radio Picayune has become the a staple for Only local station in Burnet and Marble Falls with a popular Country format.

Programming tailored to inform and entertain the communities of the Highland Lakes. Bringing the station into The Picayune family has given the station a leg up with more local focus programming

NEWCOMER | TOURISM MAGAZINE

The Highland Lakes is a vast landscape of oaks and sweeping hills, ancient sea bot-toms, hardwoods and cactus, shimmering lakes, curving roads, exceptional vineyards, cowboy churches, classic courthouses, wildlife refuges, water sports and so much more.

101 Fun Things To Do is the full-color glossy magazine honored by more than 50 state and national awards. 110,000 copies are distributed throughout the year in over 500 locations.

101 Fun Things To Do in the Highland Lakes is the ultimate seasonal visitor’s guide. Loaded with the most up-to-date information and reader-friendly city and area-wide maps, this publication is the one complete guide visitors need in their back pocket to make the most out of their trip.

Together, the Spring/Summer and Fall/Winter editions pack an incredible advertising power for any business looking to capture their share of tourism revenue.

MECHANICALREQUIREMENTS

FULL COLOR RATES

Policies & Restrictions

Bleeds are offered at no charge. 5% premium charge for guaranteed position based on availability. Covers are non-cancelable. Rates are non-commissionable. All fre-quency-contracted advertising must be fulfilled within one year of first instruction to earn discount.

Advertising not completing a con-tract will be billed at the earned fre-quency level. Ad layout, design and ONE customer proof are available at no additional charge. All in-house designed ads remain the property of Victory Publishing, Ltd.

Customer-supplied advertisements must be provided in PDF format.

Full page bleed ..................... 8.77 x 11.31Full page trim........................ 8.25 x 10.751/2 H ................................7.625 x 4.9022/3 V .................................5.017 x 9.9421/3 V .................................2.408 x 9.9421/3 Banner .......................... 7.625 x 2.371/3 H ................................5.017 x 4.9021/6 H .................................. 5.017 x 2.371/6 V .................................2.408 x 4.902

MONTHLY Combo S/S F/W 12 mo 6 mo 6moFull ................. $241 .........$309 .......$2182/3 ................. $196 .........$252 .......$1751/2 ................. $150 .........$192 .......$1311/3 ................. $122 .........$157 .......$1081/6 ................. $74 ...........$95 .........$66Premium ......... $346 .........$445 .......$310Back Cover ...... $383

PAID IN FULL Combo S/S F/W 12 mo 6 mo 6moFull ...............$2885 ......$1853 ..... $13042/3 ...............$2347 ......$1508 ..... $10481/2 ...............$1790 ......$1151 ..... $7811/3 ...............$1460 ......$938 ....... $6451/6 ...............$888 ........$570 ....... $396Premium .......$4145 ......$2667 ..... $1856Back Cover ....$4589

FREEFREE

Blanco Buchanan Dam Burnet Fredericksburg Horseshoe Bay Johnson City Kingsland Lampasas Llano Marble Falls Mason Smithwick

Beauty In Bloom

SPRING/SUMMER 2013

19 Activities

29+ events for fun, food and fireworks

Wildflower season a warm welcometo Spring and Summer 12 Major

Attractions

in the Highland Lakes

in the Highland LakesIN THE HIGHLAND LAKES

AT A GLANCE

110,000TOTAL ANNUAL CIRCULATION

Spring/Summer - 60,000Fall/Winter - 50,000

MAGAZINE | TOURISM [2013]