Victoria L. West http://www.linkedin.com/in/WestVL |WestVL@hollins.edu| (803) 315-7632

SKILLS

Software: Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Microsoft Office Suite, Real Magnet, Google Analytics Social Media: Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest, Prezi, WordPress, Hootsuite

EDUCATION Hollins University, Roanoke, Va. | Class of 2015, Magna Cum Laude GPA 3.74 Bachelor of Arts, Communication Studies and Political Science Honors: Dean’s List, Hollins Scholar Award recipient, Lambda Pi Eta Honor Society member, Pi Sigma Alpha Honor Society member, Jane Lyell Stephens Ayres Scholarship recipient, Wyndham Robertson Library Undergraduate Research Award Winner RELEVANT EXPERIENCE Estée Lauder Companies Inc., New York, N.Y. January 2014 Global Communications Intern, Breast Cancer Awareness Campaign

Supported the Estée Lauder Companies’ Breast Cancer Awareness Campaign in gathering and interpreting international recap materials

Analyzed, summarized and reported international metrics from the 2013 Breast Cancer Awareness Campaign totaling more than 3.5 billion impressions

Completed and presented a comprehensive social media initiative to increase philanthropic communications on Twitter, Instagram, Facebook and Snapchat

Researched various topics for the vice president of the campaign, including a project for Mr. Leonard Lauder Provided daily media and brand monitoring reports for the Global Communications team

American Composites Manufacturers Association, Arlington, Va. January 2015 Marketing and Communications Intern

Managed, compiled and created content for weekly and bi-weekly e-newsletters reaching more than 13,000 combined subscribers

Utilized Google Analytics to create relevant blog posts that proved to be popular with association members and increase website traffic

Led the creation of an effective media list for President Obama’s announcement of the fifth advanced manufacturing innovation institute resulting in placement of the association’s press release in Industry Week, Plastics News and Lucintel News; reaching more than 180,000 people

Created various e-communications for the Marketing and Communications department using email and marketing automation applications

The Town of Christiansburg, Christiansburg, Va. March 2015- May 2015 Public Relations Intern

Initiated and produced the Town’s first welcome guide for new residents, a 30 page book detailing Town services, fees, and regulations

Designed and provided content for the bi-monthly Extra Connections e-newsletter featuring interviews from exemplary Town employees

Drafted press releases on a wide variety of topics and events for several departments including the Christiansburg Parks and Recreation Department and the Christiansburg Aquatic Center

Assisted in research and information seeking tasks for various local news outlets Performed various administrative tasks including creating presentations for Town Council meetings

OTHER EXPERIENCE Hollins University Political Science Department, Roanoke, Va. February 2014-May 2014 Editor, The Party Line

Created a 14 page newsletter using Adobe InDesign and Adobe Photoshop Compiled, wrote, and edited articles on various timely political topics Contacted alumnae and current students to retrieve updates on their current career paths and future plans

LEADERSHIP ACTIVITIES Senior Class Secretary September 2014-May 2015 Judicial Board Member September 2014-May 2015 Communication Studies Department, Student Success Leader September 2014-December 2014 Political Science Department, Teacher’s Assistant- Media and Politics September 2013-December 2013 Hollins University Spinster Yearbook, Communications Editor September 2011-May 2012