Victoria’s secret paige
-
Upload
paige-dwyer -
Category
Documents
-
view
85 -
download
1
Transcript of Victoria’s secret paige
![Page 1: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/1.jpg)
VICTORIA’S SECRET
Paige Dwyer
![Page 2: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/2.jpg)
ABOUT THE COMPANY
Women’s Fashion Store
Part of Limited Brands
![Page 3: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/3.jpg)
ABOUT THE COMPANY
Responsibility
“The bottom line is only one measure of our worth.
Doing good and improving lives is an important part
of our culture…it gives us purpose.” Quoted off of Limited Brands website
http://www.limitedbrands.com/responsibility/our_responsibility.aspx
![Page 4: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/4.jpg)
BIG IDEA
Faith
Loyalty
High Quality Products
![Page 5: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/5.jpg)
TARGET AUDIENCE
Women ages 18+
More specifically 18-35
Women that want to feel sexy
![Page 6: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/6.jpg)
KEY PERFORMANCE INDICATORS
Mass Advertising
Increase Sales
Loyal Customers
![Page 7: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/7.jpg)
HO
WC
AN
WE
DO
TH
IS?
Tools
And
Tactics
Social Media
The Angels
![Page 8: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/8.jpg)
HO
WC
AN
WE
DO
TH
IS?
Tools
And
Tactics
Behind the Scenes Footage
Contests
![Page 9: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/9.jpg)
BUDGET
New Media Group
40 person staff
Divisional Sales
4-5%
Campaign
$10 million
$120 million
$40 million
$110,000/day
Where How Much
![Page 10: Victoria’s secret paige](https://reader036.fdocuments.in/reader036/viewer/2022080212/559546131a28abd26e8b45c2/html5/thumbnails/10.jpg)
ALL SUMMED UP
Have Trust In Victoria’s Secret
Utilizing Social Media
High Quality Material