My Personal BrandVictoria Przydrozny

Traveller, Global News Junkie, Big City Girl

I lived in Czech Republic for a year and taught English.

I am Polish and speak, read and write fluently.

I have visited every province in Canada and one

territory.

Travelled to over 40 states in the U.S.A

Backpacked Europe.

Flew to Dominican Republic for 10 days to do mission

work with adults and children in need.

Enjoy cooking and trying to restaurants.

Fond of big city architecture and lights.

What you should know...

What I want:.. To market myself as a professional individual

to help build a successful career as a public

relations practitioner

To create an online presence that reflects my

personality

Take advantage of networking opportunities

Visit each continent at least once

Live abroad again

Work with the less fortunate

Key Messages... Young, sophisticated,

professional woman Travelling is my life. I love to

experience new cultures, new foods and languages.

I am intrigued by challenges and ready to start my career.

I am committed to standing behind what I believe in and promote myself as someone who is driven to succeed and evolve in PR.

My Wordle

Objectives:..

To become a better communicator and writer by the end of the school year at Humber College.

To create awareness about my personal brand online through various social media applications and measuring followers, friends and page hits.

To seek a job opportunity in an agency as public relations practitioner by early 2010.

Strategies...

Promote my personal brand through social media to gain a positive

reputation.

Look professional and presentable to give a good first impression Build relationships with mentors, networks, classmates, bloggers,

PR professionals, professors and people who share my interests.

Update online identity on a regular basis to maintain a positive

image.

Keep up-to-date with emerging issues and news to be more

knowledgeable. Communicate with my networks by posting comments, giving

feedback, taking the first step to write in order to connect with new people.

Tactics... Expand my networks by actively using Twitter,

Facebook, Nasza Klasa and updating my blog on a weekly basis.

Follow and comment on online blogs and interact with new people on a weekly basis.

Read , watch and listen to the news more often to keep myself informed on a daily basis.

Engage with classmates by attending events and social gatherings at least once a month.

Research possible job opportunities in Canada and abroad on a weekly basis.

SWOT Overview

•Have public relations experience with a family-owned company•Leader. extroverted personality, confident•Reliable problem solver and multi-tasker •Fluent in Polish•Teaching English as a Second Language Certification•Created a new blog specifically geared towards PR•Open to traveling and learning about new places

•Do not have volunteer experience in PR•Need to think about certain topics before I can speak about them immediately•Do not have many PR contacts•Do not use social media applications regularly to build a network•Do not belong to PR clubs such as IABC or CPRS

•Focus more on online networking (commenting on blogs, updating Twitter etc.)•Search for and participate in volunteer/work opportunities•Improve public speaking in front of strangers•Join PR clubs, networking events, seminars•Use my knowledge of the Polish language to network to different groups of people

•Competitors who belong to PR clubs•Competitors who can easily speak in front of a group of strangers•job location•New technological advancements that I am not familiar with

How you can find me....

Facebook Twitter LinkedIn HumberPR Nasza Klasa – A website similar

to Facebook but in the Polish

language

My Next Steps... To Do

November 2009 •Establish Brand Plan•Join Linked In•Update Resume/ Twitter account•Begin blogging at least once a week•Begin Tweeting at least twice a week•Search and follow PR professionals in my field of interest•Look for potential volunteer opportunities•Join PR groups (IABS,CPRS)•Gain at least 5 new followers on Twitter

December 2009 •Re-visit my personal brand and make necessary changes•Continue looking for potential volunteer opportunities•Gain another 5 followers on Twitter•Tweet at least three times a week

January 2010 – April 2010 •Make any adjustments to my personal brand•Find volunteer opportunities•Seek out job opportunities•Start contacting PR professionals•Tweet daily•Update resume •Build portfolio

Ongoing •Actively use my social media applications•Tweet and blog on a regular basis•Find ways to build a portfolio•Reading/watching/listening to the news