THE CHAMPIONSHIP & RUGBY WORLD CUP INTO RADIO SPORTS BULLETINS AND PODCASTSA presentation to Russell Bardon, Karl Riley and David Grouse, Victor Chandler 10/3/2011

GUARANTEED LOCAL & NATIONAL RADIO & WEBSITE COVERAGE

Background:

Sportsmedia is the UK’s leading independent provider of sports bulletins to the radio industry and audio and text content to websites. Providing 175 stations with packaged bulletins everyday supported by sponsorship, here lies an opportunity to deliver awareness of ‘s racing & football credentials to millions of listeners and web users EXCLUSIVELY

Sportsmedia is a seasoned reporter of sports events with sponsorship partners in bookmaking including Ladbrokes, William Hill, Coral, Paddy Power, Blue Square, IG Index/Extrabet, 188bet and 888sport.

We propose using both LIVE and ON-SITE daily bulletin coverage to maintain consistent awareness of all your sponsor messages to follow on seamlessly throughout the campaign.

Distributed through TheThe SportsmediaSportsmedia BulletinBulletin Network and via Wraps, LIVE Network and via Wraps, LIVE inserts, podcasts and programmes.inserts, podcasts and programmes.

Podcasts also produced & distributed to websites (optional)Podcasts also produced & distributed to websites (optional)

SPORTSMEDIA’S PROGRESS IN 2011 Gold Radio contract re-signed March 2010. 55 stations nationwide, underwrites the local and national syndication of this year’s presentation.

The Sportsmedia Bulletin Network increased to 107 stations from October 2010

The Sportsmedia Community Radio Network launched October 2010 with 70 more stations. Community stations fill the void left by increasingly networked and national stations by providing a genuinely local service.

Sportsmedia is a national broadcastera national broadcaster; which means in all metrpolitan areas we can be heard on 1, 2 or 3 local stations including London, Birmingham, Manchester, Bristol, Cardiff, Glasgow and Edinburgh.

THE LOCATION OF OUR LOCAL STATIONS

THE WEB OF SPORTSMEDIA

The sponsor takes ownership of the whole story, just like our radio service

Your sponsorship message distributed across the

worldwide web, with the same guaranteed syndication

methods we use in radio.

Not only can we make EXCLUSIVE podcast content for

your website to keep your customers online for longer –

but we can

send it round a growing network of the world’s leading

sites to exploit and activate your sponsorship to an

interactive audience.

Observe how our podcasts are accompanied by logos, copy, detailed text and a hyperlink to your site. The sponsor takes ownership of the whole story, just like our radio service.

CONTENT FOR YOUR WEBSITE TOO

FOOTBALL FOR VICTOR CHANDLERBackground:

Sportsmedia is a seasoned reporter of football with sponsorship partners including Wickes, Skoda, Yahoo!, Tesco, Nationwide plus Blue Square, Paddy Power, William Hill and Betterbet.

We propose using both LIVE and ON-SITE daily bulletin coverage to maintain consistent awareness of all your sponsor messages to follow on seamlessly throughout the campaign.

Distributed through TheThe SportsmediaSportsmedia BulletinBulletin Network and via Wraps, LIVE Network and via Wraps, LIVE inserts, podcasts and programmes.inserts, podcasts and programmes.

Podcasts also produced & distributed to Victor websites (optional)Podcasts also produced & distributed to Victor websites (optional)

THE RUGBY WORLD CUP FOR VICTORBackground:

Sportsmedia has covered every Rugby World since 2001. Our clients have included The Famous Grouse, totesport, Extrabet/IG Index and Save & Proper.

We propose using both LIVE daily bulletin coverage with every news conference covered ON-SITE to maintain consistent awareness of all your sponsor messages to follow on seamlessly throughout the campaign.

Distributed through TheThe SportsmediaSportsmedia BulletinBulletin Network and via Wraps, LIVE Network and via Wraps, LIVE inserts, podcasts and programmes.inserts, podcasts and programmes.

Podcasts also produced & distributed to Victor websites (optional)Podcasts also produced & distributed to Victor websites (optional)

THE RUGBY WORLD CUP FOR VICTORDate Pool Match Location Venue

Fri Sept 9 A New Zealand v Tonga Auckland Eden ParkSat Sept 10 B Scotland v Romania Invercargill Rugby Park Stadium  D Fiji v Namibia Rotorua Rotorua International  A France v Japan North Shore North Harbour Stadium  B Argentina v England Christchurch Stadium ChristchurchSun Sep 11 C Australia v Italy Christchurch Stadium Christchurch  C Ireland v USA New Plymouth Stadium Taranaki  D South Africa v Wales Wellington Wellington RegionalWed Sept 14 D Samoa v Namibia Rotorua Rotorua International  A Tonga v Canada Whangarei Northland Events Centre  B Scotland v Georgia Dunedin CarisbrookThu Sept 15 C Russia v USA New Plymouth Stadium TaranakiFri Sept 16 A New Zealand v Japan Hamilton Waikato StadiumSat Sept 17 B Argentina v Romania Invercargill Rugby Park Stadium  D South Africa v Fiji Wellington Wellington Regional  C Australia v Ireland Auckland Eden ParkSun Sept 18 D Wales v Samoa Hamilton Waikato Stadium  B England v Georgia Christchurch Stadium Christchurch  A France v Canada Napier McLean ParkTue Sept 20 C Italy v Russia Nelson Trafalgar ParkWed Sept 21 A Tonga v Japan Whangarei Northland Events CentreThu Sept 22 D South Africa v Namibia North Shore North Harbour StadiumFri Sept 23 C Australia v USA Wellington Wellington Regional Sat Sept 24 B England v Romania Dunedin Carisbrook  A New Zealand v France Auckland Eden ParkSun Sept 25 D Fiji v Samoa Auckland Eden Park  C Ireland v Russia Rotorua Rotorua International  B Argentina v Scotland Christchurch Stadium ChristchurchMon Sept 26 D Wales v Namibia New Plymouth Stadium TaranakiTue Sept 27 A Canada v Japan Napier McLean Park  C Italy v USA Nelson Trafalgar ParkWed Sept 28 B Georgia v Romania Palmerston North Arena ManawatuFri Sept 30 D South Africa v Samoa North Shore North Harbour StadiumSat Oct 1 C Australia v Russia Christchurch Stadium Christchurch  A France v Tonga Wellington Wellington Regional  B England v Scotland Auckland Eden ParkSun Oct 2 B Argentina v Georgia Palmerston North Arena Manawatu  A New Zealand v Canada Wellington Wellington Regional  D Wales v Fiji Hamilton Waikato Stadium  C Ireland v Italy Dunedin Carisbrook

Date Match Location Venue

Sat Oct 8

QF1: W Pool C v RU Pool D

Wellington

Wellington Regional

 QF2: W Pool B v RU Pool A

Christchuch

Stadium Christchurch

Sun Oct 9

QF3: W Pool D v RU Pool C

Wellington

Wellington Regional

 QF4: W Pool A v RU Pool B

Christchuch

Stadium Christchurch

Sat Oct 15

SF 1: W QF1 v W QF2

Auckland Eden Park

Sun Oct 16

SF2: W QF3 v W QF4

Auckland Eden Park

Fri Oct 21

Bronze Final Auckland Eden Park

Sun Oct 23

Final Auckland Eden Park

AUDIENCE FORECASTS:

IMPACTS REACH AV FREQ ROI or AVE

1 WEEK1 WEEK + FOOTWRAP

2,352,0002,481,000

1,268,0001,368,000

1.861.81

13,93314,719

2 WEEKS2 WEEKS + FOOTWRAP

4,713,0004,963,000

2,011,0002,202,000

2.342.25

27,86729,438

3 WEEKS3 WEEKS + FOOTWRAP

7,070,0007,444,000

2,554,0002,822,000

2.772.64

41,80044,157

4 WEEKS4 WEEKS + FOOTWRAP

9,427,0009,801,000

2,990,0003,255,000

3.15 3.01

55,73358,090

6 WEEKS6 WEEKS + FOOTWRAP

14,140,00014,639,000

3,678,0004,011,000

3.84 3.65

83,60086,742

8 WEEKS8 WEEKS + FOOTWRAP

18,854,00019,483,000

4,217,0004,617,000

4.47 4.22

111,467115,432

12 WEEKS12 WEEKS + FOOTWRAP

28,281,00029,160,000

5,041,0005,556,000

5.61 5.25

167,200172,736

6 MONTHS (24WKS)6 MONTHS + FOOTWRAP

56,562,00058,189,000

6,597,0007,387,000

8.57 7.88

334,400344,650

9 MONTHS (35WKS)9 MONTHS + FOOTWRAP

82,486,00085,110,000

7,502,0008,563,000

11.00 9.94

487,667504,200

12 MONTHS (47WKS)12 MONTHS + FOOTWRAP

110,767,000113,391,000

8,228,0009,283,000

13.46 12.21

654,867671,401

PACKAGES & FEES:• LIVE bulletin preview coverage, ongoing coverage throughout the UK

and locally around the UK and Spain, desk reporter/s for each of those days, presentation and syndication of bulletins, programme-pieces and reports to radio stations and Internet websites via both Sportsmedia Bulletin Networks

• £14,000 (excluding VAT) coverage to start immediately and to finish after the play-offs.

• £22,500 (excluding VAT) coverage to start immediately and to finish after the play-offs.

THE RUGBY WORLD CUP 2011

THE LAST 4 WEEKS OF THE DOMESTIC FOOTBALL SEASON

AUDIENCE FORECASTS:

IMPACTS REACH AV FREQ ROI or AVE

1 WEEK1 WEEK + FOOTWRAP

2,352,0002,481,000

1,268,0001,368,000

1.861.81

13,93314,719

2 WEEKS2 WEEKS + FOOTWRAP

4,713,0004,963,000

2,011,0002,202,000

2.342.25

27,86729,438

3 WEEKS3 WEEKS + FOOTWRAP

7,070,0007,444,000

2,554,0002,822,000

2.772.64

41,80044,157

4 WEEKS4 WEEKS + FOOTWRAP

9,427,0009,801,000

2,990,0003,255,000

3.15 3.01

55,73358,090

6 WEEKS6 WEEKS + FOOTWRAP

14,140,00014,639,000

3,678,0004,011,000

3.84 3.65

83,60086,742

8 WEEKS8 WEEKS + FOOTWRAP

18,854,00019,483,000

4,217,0004,617,000

4.47 4.22

111,467115,432

12 WEEKS12 WEEKS + FOOTWRAP

28,281,00029,160,000

5,041,0005,556,000

5.61 5.25

167,200172,736

6 MONTHS (24WKS)6 MONTHS + FOOTWRAP

56,562,00058,189,000

6,597,0007,387,000

8.57 7.88

334,400344,650

9 MONTHS (35WKS)9 MONTHS + FOOTWRAP

82,486,00085,110,000

7,502,0008,563,000

11.00 9.94

487,667504,200

12 MONTHS (47WKS)12 MONTHS + FOOTWRAP

110,767,000113,391,000

8,228,0009,283,000

13.46 12.21

654,867671,401

WHY SHOULD GO WITH US?

1) Product Category Exclusivity: you will have clear ownership of each race in our broadcasts

2) No commercial clutter3) Enhanced visibility: you will be indelibly associated

with the latest “must-listen-to” sports news as well as Victor Chandler specific bulletins

4) Proven Track Record 5) Totally flexible throughout the UK. We can uplift profile

in any area anytime, & as each broadcast is unique we can tailor or update sponsor messages & straplines in an instant

6) Integration of Rights/Media/Event: You & your specific messages will be at the heart of each event

7) Cost effective coverage & reach8) Turnkey solution9) Total flexibility: you can use our services either

throughout the series or on an ad hoc basis