Vibrations Small

7/31/2019 Vibrations Small

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Brief

Redesign and produce the magazine identity for the Leeds based music

magazine 'Vibrations'. There is room for creative freedom but should

reect the tone of the magazine and work o f the contributors such as

writers and photographers.

The budget is for a full process colour cover with black and a pantone

colour of choice by the d esigners every issue.

Product Specications

Size: A5 ( 148mm x 210m)

Cover: CMYK process inks

Concept

To best celebrate and reward the work that the magazine contributors

were doing voluntarily there work needed to be shown off as before the

redesign it was stylistically small. Given the small format of the magazine,

images, notably the cover image above, have been made full bleed. As

well as being rewarding for the photographers it puts the content above

any unecassary design.

To make the magazine more recognisable a new logo, bespoke typeface

and masthead have been produced which transfer onto o ther Vibrations

media, merchandise and the inside of the magazine.

Brief 4 - Vibrations Music Magazine

Overview

Ben McKean

OUGD303

www.b-mckean0912.blogspot.com

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Design Concept

The frame shown on the cover of the magazine has been transfered onto

the inside pages to give the magazine a more recognisable, consistant

dentity inside and out. The frame has also been used as a grid object to

contain bosy copy on the Reviews and Interviews sections.

Fewer images have been used then the previous magazine design,

subsequently giving the remaining images more space to be made bigger.

The larger images are clearer and put the content of the ph otograph rst,

each photographer as well as writer has also been credited for the work.

Layout and Navigation

As many readers pick up the magazine specically to see a review for

a band they are in, have seen or are a fan, nd article throughout the

magazine has been made eaier to navigate. The inclusion of navigation

bars on the outside margin on the right hand page (image bottom

left) means readers can ick to the band they are looking for which

correlates with the content and page numbering. Credits for writers and

photographers have also been included here to make them consistant .

Grid

Margins:Top 8pt, outside 8pt, bottom 8pt, inside 12pt.

Columns: 12 columns with 3mm gutters

Baseline Grid: 9pt increments


Layout and Grid

Ben McKean

OUGD303


SamAirey,mild mannered guitarslinger

withahint offolksiness, has been stamping

like abutteryof late.Frombeing the house

band atthe recentLive atLeeds launchtoa

Radio1 MaidaVale set,he has been making

his quietpresence known in quite aloud

way.Ellie Treagustcornered this timid yet

feistylittle performerand pelted himwith

questions whichyou,dear reader,mightlike

toknowthe answers to

ET Howwould youlikeyour music to

bedescribed?

SA Ineverreally knowhowto answerthis

questionto behonest. Idratherpe oplejust

maketheirown minds upwhen they listento

it. Idprobably call it somethingalong thelines

ofindie-folk storytelling;theres areal folk

element to alot ofth esongs but its not always

adening feature,I think. Lyrically I try and

writewitha strongnarrativemost ofthe time,

but its not always thecase. Withthelatest

things weverecordedtheres anemphasis

onatmosphere,trying to createa moodthat

reects thecontent ofthesongs,I guess.

ET Howdo yougo about the

song-writingprocess?

SA Theres no denitivemethod. Sometimes

Ill havepieces oflyrics oramelody inmy head

andi t cantaketheshapeofasongwi thin

minutes,othertimes its moreforcedand you

haveto workat it alittlemore.I usually write

wi thagui tarbut I vebeensat at thepiano

alot recently. However,Ivewritten whole

songs beforewithout beinganywhere nearan

instrument;I wroteEndless Seaona late-night

ferry crossingfromIreland. It startedwithjust

acoupleofwords,but i n my headI couldhear

everything-the chordprogression,melody line,

andsoon I hada wholesong,without actually

makingasound. As soonas I got homeI played

it infull,it was pretty oddhowit cameout

completely formed.

ET Haveyou noticedmuchdevelopment inyour

song-writingsinceyou began,and ifso,how?

SA I liketo think so. Lyrics areabigthing for

meandI tendto spendabi t moretimeonthem

thesedays. Musically,Imless afraidto let the

songs takecourseand change,so Imenjoying

layeringthemand ndingnewsounds. Youd

always hopeyoureconstantly developing-if

yournext songisnt as goodorbetterthan your

last,youprobably needto sit back andquestion

what youredoing.

ET Whats yourfavouritevenueto play at

inLeeds?

Ihave afew.The Brudenell is anobvious choicethesedays forall theright reasons. Thesound

is always great,andNathandoes a brilliant job

ofrunning it -its not just acherishedvenue but

anintegral part oftheLeeds scene. Interms

ofother venues,I likeplayinginslightly more

unusual spaces too. ThenewEP launchat Holy

Trinity Churchwill bethethirdtime Iveplayed

there. Its abeautiful spaceand it lends itself

really well to thetype ofmusic I play. Wedida

singlelaunchlast yearcurated by Anthologies,

insidethechapter housein Kirkstall Abbey,with

no PAoramplicationat all -that felt likearisky

decisionbut it turnedout to beoneofthe best

gigs. Finally,Oporto andShopkeepers gigs

arealways fun. Its brilliant they haveadecent

budget forlivemusic andyet put onso many

freeshows.

ET Theres beenqui teasurgeofonemanand

his guitaracts inrecent years -what makes you

standout?

SA Ivealways saidtheres aninherent aw,or

at least danger,withthe termsinger-songwriter,

ifthats what youwant to call this. Theproblem

lies inthefact that theterm attempts to denote

agenre, whenall it really suggests is that it

concerns someonewho bothsings andwrites

songs. However,thesedays we mostly come

to associateit withagreat deal ofbland/dross

music. Oneof thebigp roblems formeis that

its quiteeasy to pick upaguitar andget your

songs ontheinternet -this may seemlikea

goodthing but it means youhaveto wade

throughqui tealot beforeyoundsomethingof

worth. Iveworkedpretty hardthelast coupleof

years bothon songwritingandlearning howto

holda crowdon my own,which at rst seemed

likethemost dauntingthing inthe world.

But nowthat therecordings areincreasingly

layeredand orchestrated,Ill bedoing more

wi tha fu l l band too.

ET Whats yourbiggest musical

achievement to date?

SA Therehavebeena few.Music formehas

always just beensomethingIve loved-I never

really intendedto get to this point,but with

everythinggoodtha t happens,it seems to spuryouon to thenext. At rst it was acaseofI

havethese songs,Ill writesomemore,th en

it was Ill recordand releaseanEP, andnow

two years downthe lineIvereleased singles,

playedaround theUK,an dImcurrently writing

analbum. I think themost overwhelmingthing

has beentheradio attention;the Radio 1 Maida

Valesessionwas ahugehighlight forme.

ET Do yoursongs always turnout howyou

wantedthem to ordoes thecreativeprocess

changethem?

SA Sometimes youll haveanidealistic sense

ofwhat youwant thesongto soundl i ke,but

youhave to let theprocess runits course

becauseyou might endup withsomethingthat

sounds betterthan whateveryouan ticipated.

ET Howmuchinspiration do youtake from

yoursurroundingarea?

SA Avaryingdegree. Imfromrural North

Wales originally,and bits ofthesongs are

partly inspiredby my memories ofit,and also

by my moveto Leeds andgettingused to

lifeinthe city. But Idsay I takejust as much

inspirationfromthe peoplearound meand the

places I visit.

ETAquick run-downofwhats instore

musically foryouthis year?

SA Firstly theres thenew EPA Marker& A

Map,releasedin Marchwithaccompanyingfull

bandgig inHoly Trinity Church,andwere alsodoinga LondonEPlaunch. ThenIll bedoing

sometouringin April includingmy rst gigs in

Scotland,thenof courseLiveat Leeds inMay,

andhopefully well beplayinga fewfestivals

duringthe summertoo.

ET Ifyou couldhost afantasy dinnerparty of

sevenguests,who wouldthey be?

SA SamCookeand JoniMitchell would

come,andId also makethemsing. Ernest

Hemingway wouldbeondrinks duty,Audrey

Hepburnfor someeleganceand stories,

SalvadorDaliseemedpretty interestingtoo so

hecouldprobably comealong. ThenIdinvite

Charles DarwinandGod, andmakethem have

anarm-wrestlingduel.

You can catchSamAireyatLive atLeeds on

Saturday5th May.Be patient...

13

SamA

irey

12

WordsbyEllie

Treagust~

ImagesbyAaronJones

13

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Concept

To give the magazine a stronger identity and consistant titling for the cover

and page headings a bespoke typeface has been created based on the theme

of vibrations. Vibrations encorporate wanted sounds and noise distortion.

The letterforms have been based on this concept and take inspiration from

diagrams, waveforms and music visuals.

Application

Within the headings 'noisy' letters have been mixed in at random to the

'sounds' (normal letterforms) to create a visualisation of what music is, a

combination of sounds and noise.

Headings have been applied to articles consistantly in the pantone colour

for each issue, photographed above shows April 2012 issue featuring

Pantone 201C.


Bespoke Typeface

Ben McKean

OUGD303


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Design Concept

To show the development of the bespoke typeface letterforms a series

of sample publications have been made, each showing what visual or

waveform inuenced that particular letter.

Product Specication

Size: A5 ( 148mm x 210m)

Colour:Black and White


Bespoke Display Typeface

Ben McKean

OUGD303


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Design Concept

The magazine is distributed in record shops, bars and d rinking

establishments in and around Leeds but it is not always kno wn to

customers of these place that the magazine is distributed there. To make

customers aware of its distribution a series of special edition bespoke

posters have been created and contain location specic names and artwork.

Each issue release a new set of posters will be released consistant with the

pantone colour of the issue and introducing new artwork.

Product Specications

Size: A3 (297mm x 297mm)

Colour:Mixed pantone 201C replica and black.

Printed: Screen printed


Promotional Posters

Ben McKean

OUGD303


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Website / Twitter

The vibrations redesign has been transferred onto online content such as

their website which features all reviews and PDFs of the magazines. The

twitter feed which directs readers to the website has also been updates

with the new masthead logo, as well as an issue specic icon featuring the

cover image of the current issue.

iPad Application

A proposed iPad application for tablet users and magazine readers has

been designed. The app includes all the articles from the current issue as

well as archives of the past issues. The strengths of the app technology

allow up to date access of current news and reviews for readers as well as

a low cost, no printing for the magazine.


Web Application

Ben McKean

OUGD303


LIVE REVIEWS RECORDED

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Design Concept

To embrace the posters put up at distribution locations other promotional

meterial has been produced. Beer matts for the drinking establishements

where vibrations magazine is distributed have been made and direct the

reader to the website.

Badges have been produced to be g iven out at events attended by

Vibrations staff such as writers or promoters, the badges feature the logo

aswell us current issue cover artwork and the bespoke typography.


Promotional Material

Ben McKean

OUGD303


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Vibrations Small

Documents

Transcript of Vibrations Small