Visually Impaired Brotherhood for Excellent Services (VIBES)

Massage ServicesCase Analysis by Adrian Arsenal

VIBES Background

• A non-stock, non-profit organization running a scientific, therapeutic massage and reflexology business.

• DSWD-accredited• Founded by Mr Tiosan and Mr Pangan.• With 38 VIBES massage livelihood projects.

Potential (total market)

• Increasing number of health conscious individuals and who are finding ways to relax during mall hours or waiting time at the airport.

• Fewer spas and massage centers in malls various.

Primary Target Market• Demographics:– Male and Female; – Class CD;– 20 years old and above

• Psychographics– Active and health conscious individuals– People on-the-go

years years years years0-14 15-29 30-49 49+

Positioning

• VIBES offers relaxing, relieving and rejuvenating therapeutic massage only by well-trained and professional blind masseurs.

Products (Services)

• Scientific therapeutic massage and reflexology

» Clinic Service- Massage Center

» Massage Booth

» Home Service Massage

Price

• Competitive and affordable prices

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Place

• Strategically located in prominent and high traffic areas like malls and airports in Metro Manila and nearby provinces.

PromotionPromotion in website: www.vibesmassage.com

Ad placements in Buy and Sell newspaper and Panorama magazine

Booth set-up and giving out flyers/brochures in malls

Word of Mouth