Vibeke hansen ECBN presentation
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description
Transcript of Vibeke hansen ECBN presentation
10’ User ExperienceLessons learned
StakeholdersManage expectations...
Wow
Oh...
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DTT DCable FreeSatDSat Wii CanvasPlaystation XBox
Reach Wow
Colour display
Tuners
Animation capability
Colour palettes
Access to platform
Frame rate
HD vs SD
Processing Power
Vector Capabilities
Font
Video handling
Broadcast
Android
Cross Platform | Manage expectations
Cross Platform | Navigation devices
Cross Platform | Navigation devices
1 3 42
Primary Navigation Secondary Navigation
Cross Platform | UI
FreeSat Canvas
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Cross Platform | UI
DTT
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UsersSwitch off in front of the telly...
Users | Browsing behaviours
Wallpaper viewing
Doing something else(Monitoring TV)
User quote:
“I just leave it on in thebackground for some noise while I’m working around the house I tune in and out of watching”
Flick viewing
Non-committed; Minimal filtering
User quote:
“I know what I want to watch when I see it. I don't plan my life with TV Magazines”
Committed Controller
‘Flicking with attitude’
User quote:
“Most of what's on is rubbish I hunt out the best stuff and don't stay put too long”
Search
Intensely focused; Very personalised
User quote:
“I would spend a lot of time setting my system up so I know where to go to get what I want”
Lean back Users Average users Power Users
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Users | Features Adoption
Basic browsing usingscroll/page and select
Searching for specificprograms using search
Exploring secondary functionsout of curiosity or by chance
Discovering hidden power functions(shortcuts, gesture, accelerators)
Source: BBC Usability team
NavigationMake it smart, less is more...
Users |
Traditional 10’ Experience
• Lean back
• Entertainment
• Social
• Less effort = better
• Social Event
10ft
Users | Entrypoints
TV
• EPG• Portals• Search• Red Button• Linked data• Promo• Series bookings• Series stacking
• Search• Reviews• Social Rec.• Reviews• Box set
Web
SnackingLean back Users
BrowsePower Users
Users | Screen focus
TV
WebTV
Web TV
Web
TV
Web TV
WebTV
Web
Snacking
Browse
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Ten Top TV Tips
Ten Top Tips for TV
1. Know your platform strengths and limitations.2. Simple navigation.3. Clear, visible actionable buttons.4. Typography which is concise and clear.5. Keep important content within the safe areas.6. Keep content close, no more than 3 clicks away.7. Think about how animations can enhance your designs.8. Colour misbehaves on telly – test often!9. Think about depth and well as X and Y.10. Make it entertaining!
