Vibe Magazine
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Transcript of Vibe Magazine
![Page 1: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/1.jpg)
![Page 2: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/2.jpg)
Objective
� Increase communication with followers � Make it more personal, relatable � More awareness by linking social
networking platforms � More awareness for their product,
advertising themselves and their products (ex. App, LinkedIn, book, awards show)
![Page 3: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/3.jpg)
Current Social Media Strategies
![Page 4: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/4.jpg)
Current Social Media Strategies: � Twitter, Facebook, Myspace, USTREAM, RSS,
YouTube � LinkedIn � Music mixer for iPhone & iPad Demographics: � Male/Female � Teen – adult � Minority based ethnicities
![Page 5: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/5.jpg)
COMPLEX Magazine Only has Facebook & Twitter Links to ads
![Page 6: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/6.jpg)
XXL Magazine
![Page 7: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/7.jpg)
VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160
![Page 8: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/8.jpg)
![Page 9: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/9.jpg)
Strategies to gain more customers: Listen and respond – since
they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going. Strategies for awareness:
Ex. Vibe Mixer App for iPhone/ iPad
![Page 10: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/10.jpg)
Goals
� To increase fan base � Bring back Vibe Awards Show by
Summer 2012
![Page 11: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/11.jpg)
![Page 12: Vibe Magazine](https://reader031.fdocuments.in/reader031/viewer/2022020418/568bd6ca1a28ab20349d5ff6/html5/thumbnails/12.jpg)