VIBE MAGAZINE

The publication mainly features R&B and hip-hop music artists, actors and other entertainers

The magazine's target audience is young, urban followers of the hip-hop culture

The magazine had originally been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe

Features include the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner, Revolutions music reviews and Vibe Confidential, a celebrity gossip column. Next profiled up-and-coming artists. The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.

In the September 2003 issue celebrating ten years of publication, the magazine created different covers using black and white portraits of its most popular cover subjects. It also contained "The Vibe 100: The Juiciest People, Places and Things of

the Year."

The audience of vibe is aimed at

mainly young, urban followers of hip-

hip and R&B cultures. It also attracts

people interested in young fashion as

it has a big hit n the fashion industry

The new Vibe is the premier

destination for urban

music, entertainment, culture and

lifestyle for the inspirational 18-34

year old

The new Vibe is the premier

destination for urban

music, entertainment, culture and

lifestyle for the inspirational 18-34

year old

Quincy Jones launched Vibe in

1993, in partnership with Time Inc.

Russell Simmons was rumoured to

be an initial partner. Miller

Publishing bout Vibe Magazine

in1996.

Miller Publishing also owns Tennis

Magazine, Vibe Magazine and also

How has the magazine changed in style and

content?

It has changed because the colours are more

defined and vibrant compared to the newest

edition of the magazine.

Why do you think that is?

I think this is because the technology is more

advanced nowadays. And also more vibrant to

attract customers more because there are online

magazines today so they are after more sale

The main rivals of my case study magazine(Vibe) are

the Magazines ‘Spin’ ‘The Source’ and ‘XXL’ .Spin is

published by Bob Gucci one and was bought by the

same company as Vibe, which is Miller Publishing. XXL

is published by

Harris Publications. The Source is published by The

John Lewis partnership. Spin Magazine is bought by

the same company as Vibe, which is Miller Publishing.

Spin Readership Profile: In its early years, the

magazine was noted for its broad music coverage with

an emphasis on college-orientated rock music and on

the on going emergence of hip-hop. Putting black

artists and women artists on the cover was considered

a risk, potentially damaging news stand sales.