VIBE Aspiration Theory
Transcript of VIBE Aspiration Theory
Perfecting Your Stor yIN A NEW AGE OF RETAIL
Steve Sue, THE STORY GUY Go West Summit, 2006 ST. GEORGE, UTAH
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Stories Within Stories
TurningPoint
ACT 3Conc.
MORALTurningPoint
BEGINNING
MIDDLE (Turning Point)
END
What is Story to Us?
Banks ALL WE D ISCOVER
VORTEX OF THOUGHT
OUR EVOLUTION
PowersExpedites
HOW WE CREATE OUR FUTURE
12 Creative Skills1 - SELF-STARTING
2 - STRATEGIC
3 - ANALYTICAL
4 - MOTIVATIONAL
5 - CONCEPTUAL
6 - PLANNINGARTISTIC - 7
ENGINEERING - 8
DIRECTING - 9
CRAFTING - 10
PERFECTING - 11
PHILOSOPHICAL - 12
Personality Arch-TypingVISIONARY
INVENTOR
BUILDER
1 - SELF-STARTING2 - STRATEGIC3 - ANALYTICAL4 - MOTIVATIONAL
5 - CONCEPTUAL6 - PLANNING7 - CONCEPTUAL8 - ENGINEERING
9 - DIRECTING 10 - CRAFTING 11 - PERFECTING 12 - PHILOSOPHICAL
HUNTER-GATHERER
INDUSTRIAL AGE
AGRARIAN ERA
Jung’s Perspective
1921INTUITING
SENSING
THINKING
Rational
Irrational
FEELING
Extrapolating the FutureHUNTER-GATHERER
INDUSTRIAL AGE
INFORMATION AGE
The Present 100,000 Years
8,000 Years
40 Years
20 Years200 Years
SERVICE AGE
AGE OF STORY
AGRARIAN ERA
ENGINEERING - 8
DIRECTING - 9
CRAFTING - 10
PERFECTING - 11
PHILOSOPHICAL - 12Moral Turning Point
HUNTER-GATHERER
The Future
AGE OF STORY
1st time we’ve come full circle!
Greater Vision / More
Choices!
A New Renaissance!
More Fun
NEW AGE RETAIL
NEXT? Aspiration Profiling
All About Them!
More Relevant
Predict Shoppers’ Desires... or Their
Vibes
1 - SELF-STARTING
2 - STRATEGIC
3 - ANALYTICAL
4 - MOTIVATIONAL
5 - CONCEPTUAL
6 - PLANNINGARTISTIC - 7
ENGINEERING - 8
DIRECTING - 9
CRAFTING - 10
PERFECTION - 11
PHILOSOPHICAL - 12
Measuring Creative SkillsHOW IT WORKS
VISIONARY
INVENTOR
BUILDER1 - CONFIDENCE2 - GAME MANAGEMENT3 - READING CONDITIONS4 - FOCUS
5 - IMAGINATION6 - ADAPTATION7 - TOUCH8 - SETUP
9 - MECHANICS 10 - CONTROL 11 - POWER12 - LEARNING
Leisure Activities
Hawaii PGA
NOSTRADAMUS
AN ARMAGEDDON SCENARIO: Nuclear missiles from the Middle East will destroy New York City (45 degrees latitude).
Five and forty s teps the sky wi l l burn Fire approaching the large new c i ty Instant ly a great th in f lame wi l l leap When someone wi l l want to test the Normans.
NOSTRADAMUS
Satellites at 45 degrees will fill the air with our VIBEs
Five and forty s teps the sky wi l l burn Fire approaching the large new c i ty Instant ly a great th in f lame wi l l leap When someone wi l l want to test the Normans.
To fuel a new renaissance in a global communityThat will instantly deliver relevant offeringsTo help each of us explore and amp our own story.
Perfecting
THANKS FOR COMING!
GOOD LUCK
Steve Sue, THE STORY GUY www.storymanager.com www.whatsmyvibe.com
Your Story
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