1

Promoting independence and self-sufficiency

2 3

Thank You to Via’s 2014 Corporate Partners!

ExECuTiVE LEadEr

ChamPion

assoCiaTE

Your support helps Via provide vital transportation and mobility services to older adults and people with disabilities in our community. We couldn’t do it without you!

luhcares.org 303.651.5111

SARGENT BICKHAM LAGUDIS Great Things Happen!TM

- Kottke & Brantz, LLC

- Law Offices of Sharon L. Svendsen, PC

- Twenty Ninth Street

For information on how you can become a corporate partner, contact Carolyn Jannsen at

cjannsen@viacolorado.org or call 303-473-2883

The ability to move is a universal human need. Mobility is not a car or a bus—it’s the feeling of freedom that comes from knowing you can move when and where you want.

Enhancing mobility is Via’s cause.

During its first year of service in 1979, the tiny organization called Special Transit was located in two rooms in the old County Butler building on Pearl Street in Boulder, where the Kinkos/FedEx store is now located. When the roof blew off, the handful of part-time office employees and drivers had to relocate. Another temporary location was found, and there the vehicle maintenance program began in the dirt driveway outside, with one little coat closet to store tires.

This nonprofit now known as Via, was born in a time of inspiration and dreams. The visionary advocates who worked diligently to found the organization surely had a belief in an inclusive community for all, regardless of age or disability. And by manifesting their vision, others would be enabled to achieve their own dreams.

That early aspiration had a profound influence on the organization. Our beliefs and values arose from that hope, as did the way we provide service—with compassion, a commitment to serve, and the willingness to change to meet community needs.

What a long way we’ve come. Today Via has more than 280 employees, more than 150 vehicles, and we provide a wide range of transportation and mobility options in Boulder County and beyond. We’ve evolved to become the leader in mobility options in the county, serving as a one-call resource for individuals and their families dealing with mobility challenges. We continually innovate and create new ways to help people meet these challenges. And we faithfully advocate for a range of mobility options to be available so that all people have the opportunity to experience that essential human need for movement, inclusion and for feeling connected to something larger than themselves.

While Via has changed markedly, what continues are the dreams, beliefs and values the organization was founded upon and that will be stewarded throughout the life of the organization.

To all of Via’s founding advocates, we hope you are proud.

Strategic Goal 1:

Be the leader in mobility options in Boulder County for older adults and those with disabilities.

1 2

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4

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Lenna KottkeExecutive Director

Rich BurnsDirector of Operations

Mary CobbDirector of Communications

Robert D’AlessandroDirector of Customer and Community Services

Tonya FodnessDirector of Human Resources

Carolyn JannsenDirector of Development

Alex SalvoIT Manager

Sandy SisnerosDirector of Finance

Board oF dirECTors

Via manaGEmEnT sTaFFDirector of Development

Dear Friends,

The Board of Directors and Staff of Via Mobility Services are very pleased to be celebrating our 35th year of service to this region. Obviously there have been many changes over the years—including the name change from the venerable Special Transit to Via, and the construction of a wonderfully functional new building on 63rd Street in Boulder. As the demographic trends clearly demonstrate—we face the realities of an ever-aging population. Consequently, Via is more necessary to the community than ever before.

I’ve served on a number of nonprofi t boards. What motivates me most about Via is that the services we provide are very concrete and direct. We’re all about transportation and mobility to help people remain independent and vital, when other means and traditional forms of transportation are no longer viable.

These days, we often speak of building community—well, that cannot be successful unless everyone has an opportunity to participate. Via provides one of the most important links in that chain of community—we help people participate who might otherwise be isolated without an organization like Via on the scene to assist them in getting around their city or neighborhood.

Join me in this celebration and let’s give ourselves a round of applause! Ok, that’s enough! We have more work to do! Thank you for your ongoing support for our important work and let’s strive to ensure the future of Via and the people we serve!

Frank W. Bruno

President, Board of Directors

I fi rst became aware of Via almost 30 years ago. While my attorney husband was building his law practice and community service commitments, I had left the workforce to stay at home and raise our two young children.

My mother, who had always been a fi ercely independent woman, experienced a serious fall, resulting in a traumatic brain injury that required hospitalization and months of therapies and recuperation. With the demands of a growing family, I found it impossible to meet all the transportation needs of her many health care appointments. My mother’s physical therapists recommended Via which proved a lifeline for our family, relieving a very stressful family situation. In time, my mother returned to living independently in her own home.

My story illustrates the simple truth that we are all just one step away from needing the services Via provides.

We know that lifestyles, expectations and opportunities are changing for older adults and people with disabilities. At Via, we envision a future where all people, regardless of age, income, disability or health condition have access to the mobility options they need to enhance their independence and quality of life. This vision requires a long journey, and we still have far to travel. The fi rst 35 years have set us on a path to that future; now it is up to all of us to help create it.

As Via turns 35 and I celebrate my 23rd year as executive director, I want to say thank you to all those who have supported our mission over the years and to all who will help us realize our vision for the future.

Lenna Kottke

Executive Director

Peter Powers Member-at-Large Director of Business DevelopmentLongmont United Hospital

Stacy Cornay Owner Communications Concepts, Public Relations & Marketing

Lenna Kottke Executive Director Via

Marie Gambon VP for PeopleBoulder Brands, Inc.

Bill Munson VP/CFO Boulder Community Health

Scott R. Gresser VP/CFOTRU Community Care

B. Scot Smith Founder and Principal The Colorado Group

Suzanne Hoover Career Volunteer

Sharon Svendsen Attorney

Gretchen Fapore-Wahl Past President Senior VPFirst National Denver

Don Brown President Optimal Blue

Joan Campbell Community Volunteer

Frank BrunoPresident CEO, Western Disposal

Liz Abbott Vice President Director, Boulder Public Library, retired

Frank Latino, Jr. CPA Treasurer Owner, Latino & Associates

Wendy Reynolds Secretary Branch President, Summit Bank & Trust

6 7

Russ M. and his son Wes are good friends and always have been. Russ, age 90, values his son’s great sense of humor and the trust they have for one another. But their relationship faced a significant challenge when Wes raised concerns about his father’s driving.

“I was resenting his intrusion into my decision making, and he was resenting my stubbornness,” Russ said. “I’m a very independent individual, and the thought of having to depend on other people and other resources was abhorrent to me.”

They were at an impasse – neither would budge. With the help of an online AARP program, they were better able to see each other’s point of view. And while the program resolved the family conflict, it didn’t make Russ’ decision to give up the keys any easier.

“The experience of giving up my car was one of the two most traumatic events I’ve ever had in my life,” Russ said. (The first being the death of his first wife!)

Having his son’s understanding and support helped as did the knowledge that community resources were available to help him maintain his independence. Resources like Via.

In the midst of the conflict with his son, Russ participated in Via’s travel training program (a one-on-one training program in which participants are taught to use public transit) partially to explore his options but also to placate his son. Learning that he could use public transit to visit his sweetheart of 20 years, Ginger, in Brighton, helped him to see that he was “free to live my normal life.”

Since giving up his keys, Russ has also used Via’s door-to-door paratransit service for occasional medical trips. And he’s learned about other community resources available for seniors who don’t drive.

“It took me several months before adjusting, but I have emerged with nary a blip in my lifestyle,” he said.

Check out Via’s online resources for having a conversation about giving up the keys: viacolorado.org/talk-dad/.

Giving up the keys easier with family support and options from Via

Frank W. BrunoPresident and CEO, Western DisposalPresident of the Via Board of Directors

Western Disposal is pleased to support Via and to congratulate Lenna and her staff on their 35th year in service.

Backed by over 144 years of strength and stability, we bring local expertise and decision making to offer you sophisticated commercial lending and treasury management products and services. Our bankers are committed to helping you achieve your goals through collaboration and individualized solutions.

Let’s do business together.

A legacy of strength.

A new vision for the future of Colorado business.

Call Gretchen Wahl today at 720-565-6347, or visit us online to learn more.

First National Denver, a division of First National Bank of Santa Fe Member FDIC

NMLS #1199591

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35 Years of mobility for Life – By the numbers

Drove miles5 0M I IL L O N

Cost of a gallon of regular gas:

Then

86¢ $3.59Now

Served more than 50,000 clients{ }

raised through social enterprise

$$160,000,000 in cumulative revenue

$

$111,000,000$Answered 1,150,000 phone calls to schedule a ride

All Aboard for Love

5couples met while riding

with Via and later married!

Employed more than

3,000Employed more than

individualsFurry Riders(service animals)

Enjoyed

50Provided

3 million paratransit trips

“Thank you!”

The number of times a client or family member said

Millions.

milesmilesmiles

“Thank you!”“Thank you!”family member said

Millions.

Older Adult Population (age 65+)

in Boulder County:

Then9,481 36,276

Now

Got sage advice from

30Centenarian clients

3,640Conversations about helping an aging loved one to give up the keys

125Awards Received

303.776.1234 :: www.longmontclinic.com

Longmont Clinic physicians and staff salute

Via on its 35� AnniversaryThank You for providing your vital

services all these years to our patients and those in need

throughout our community

Congratulations

Via on 35 years of serving the Community

Law offices of KottKe and Brantz, LLC

On the morning of July 19, 1977, Steve D. was a healthy, active 16 year old, ready for the adventures of the day. Six hours later, a rare and unexplained buildup of spinal fl uid crushed his optic nerve. Now 53 years old, Steve has limited light perception, yet sees no detail or color. He is legally and permanently blind.

Today Steve is the fi rst voice a customer hears at a locally-owned heating and air conditioning company in Longmont. The company took a chance on him. His severe vision impairment carries a number of challenges at work. The management team decided to give Steve the opportunity to show what he could do rather than focus instantly on what he couldn’t do.

Steve was offered the full-time job at the company on a Friday and told to start the following Monday. His wife had to be at work at 5 a.m., and so she couldn’t take him. Public transportation did not adequately serve his neighborhood. He called Via, who was there with its paratransit transportation service to pick him up that Monday morning and has been there every work day since.

“I am contributing because of Via. I am enjoying my community. I am living a full life,” Steve said.

Research shows that 70 percent of people with vision impairments are underemployed or unemployed. They are often the fi rst to go in a layoff and the last to get hired.

Via is Steve’s key to securing and maintaining employment. Without the on-demand, call-up, door-to-door, transportation, he would not be working. Via supports Steve, so that he can fully participate in work and in life.

Because Via goes, steve works

“I am contributing because of Via. I am enjoying my community.

I am living a full life.”

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a commitment to environmental stewardship

Congratulations ViaCongratulations Viaserving the Boulder community for 35 years!

Happy 20th Birthday to the HOP! Serving Boulder since 1994.

www.goboulder.net

GO Boulder ad3/4

Via’s 53,000 square foot facility built in 2010 incorporates green building features:

• 97Kw grid-connected photovoltaic solar power system• low VOC interior fi nishes • extensive daylight harvesting providing light for 90% of

the building• extensive use of local recycled materials• radiant heat fl oor slab in the maintenance area• water cascade direct/indirect evaporative cooling and

high effi ciency HVAC system • natural gas water heaters, radiant fl oor boiler and

hydronic heating boiler• self-dimming and occupancy sensing lighting • building envelope exceeds all compliance standards for

wall and roof insulation and window glazing properties• computerized Energy Management Control system

providing 24-hour monitoring of all mechanical and plumbing systems

• bus wash water reclamation at 85% recycle effi ciency• access to bike and pedestrian trails• xeric plant materials• water erosion protection system• tiered building design and southern 6.8 acre site

orientation

Location: 2855 63rd Street, Boulder

Cost of building and land: $11.5 million

Mortgage: $0

General Contractor: Golden Triangle Construction of Longmont

Architect: OZ Architecture of Boulder

Via Paratransit: 2 compressed natural gas (CNG) buses

5 Prius hybrids

12 CNG MV-1s (purpose-built accessible vehicle)

26 gasoline buses

The Climb: 5 diesel buses

The HOP: 10 clean-diesel buses

Call-n-Ride: 14 CNG buses

Access-a-Ride: 80 gasoline buses

VIA’S FLEET OF 154 VEHICLES COMPRISES:

Support environmental sustainability by taking meaningful steps to reduce our carbon emissions and to minimize our contribution to climate change.

Strategic Goal 2:

12 13

303-449-2131 • www.ColoradoGroup.com

rouproupGGCol adro oCol adro o

Real Estate Solutions for Boulder County’s Non-Profits

Congratulations to Via for 35 years

of enhancing mobility in the Boulder Valley.

B. Scot Smith Wade Arnold

LAW OFFICES OF SHARON L. SVENDSEN, P.C.Attorney at Law

824 Pine StreetLouisville, CO 80027

(303) 604-1762Fax: (303) 604-1764

www.svendsenlaw.com

THANK YOU, Via, FOR 35 YEARS

OF SERVICE TO THE COMMUNITY

n Estate Planning (Wills and Trusts)n Estate and Trust Administration n Powers of Attorney/Medical Directivesn Medicaid Planningn Guardianships/ Conservatorships

Proudly serving on the Via Board of Directors

2013 Mission Services Revenue Categories: Total $4,056,004

Program Contracts

25%13%

19%

16%

12%

5%

2%2%

2%

4%

Net Revenue Earned Income Contracts

Fares & Program RegistrationsInterest

MedicaidMisc

Federal GrantsPrivate Giving

Local Governments

RTD

how we support our paratransit, travel training and mobility options programs

social Enterprise Business model

Via’s primary fi nancial support for its mission services comes from federal and local governments, charitable gifts and social enterprise contracts.

The quest for sustainability and new sources of revenue has led many nonprofi ts to consider social enterprise, generally defi ned as mission-related businesses that have promise for producing income directly benefi ting the nonprofi t’s clients or enhancing its ability to fulfi ll its mission. The social enterprise business model challenges nonprofi ts to think in a more precise business frame of mind—but one that includes commitment to the nonprofi t’s mission and purpose.

Via has operated as a social enterprise business model for 20 years. Via’s three large earned-income contracts—the HOP, Access-a-Ride and Call-n-Ride—are transportation programs Via provides under contract to RTD, CU-Boulder and the city of Boulder and generate revenue to support our mission services. In 2013, Via’s earned income contracts generated more than $1 million in net revenue, which offset the operating losses of the paratransit, travel training and mobility options programs.

As a nonprofi t organization, Via ensures that all profi ts from the earned-income contracts are reinvested to enhance our mission services, to nurture the well-being of our organization, to reinforce our commitment to the communities we serve and to make our organization’s vision a reality.

Mission ServicesRevenue: $3,515,013Expenses: $4,056,004Paratransit Program 3,828,900Travel Training and Mobility Options 227,104NET OPERATING LOSS ($540,991)

Earned Income Contracts(HOP, Access-a-Ride, Call-n-Ride):Revenue: $10,154,180Expenses: $9,130,182NET REVENUE: $1,023,998

TOTAL AGENCY OPERATING REVENUE $13,669,195TOTAL AGENCY OPERATING EXPENSES(excludes depreciation) $13,186,186NET AGENCY OPERATING INCOME $483,009

Strategic Goal 3:Be fi nancially sustainable to meet current and future needs.

2013 Financial Summary

14 15

adapt: verb \ə-ˈdapt, a-\: to change your behavior so that it is easier to live in a particular place or situation.

Sally F., 26, intimately understands adaptation. After a skiing accident in 2012 left her with a traumatic brain injury, her life changed. And now almost two years later, she continues to remodel herself – to work hard to relearn what she previously knew plus even more.

After the accident, Sally recovered with her family in Colorado Springs. When Sally felt ready, she moved back to Boulder to be close to college friends and to live independently. She doesn’t drive and walking can be a challenge because of issues with balance and paralysis on her right side. How would she get around?

A Google search lead her family to a Via mobility specialist, who after a brief conversation, registered Sally for the door-to-door, driver-assisted paratransit service and also referred her to a Via travel trainer to check out the possibility of using Boulder’s public transit system.

Mary, one of three travel trainers at Via, met with Sally

and her mother to do a formal assessment. Having already scouted Sally’s bus route from her apartment to her internship at ski mountaineering company Dynafit, Mary then did a run through of the trip with both of them, providing expert advice on adaptions specifically for Sally.

“She had good tips on how to make the bus work for me – like asking the driver to lower the steps to make it easier to get on,” Sally said.

Sally’s mom, Barb, appreciated the personal service. “It was comforting to have Mary physically there to do the trip with us and to make suggestions about improving Sally’s experience,” she said.

After the travel training, Sally realized that her current apartment was not conveniently located near a bus stop (or other essential services like a grocery store, coffee shop, gym, etc.). She has since relocated and she’s now able to take a single bus ride from her apartment to her work. And she’ll be able to call on Via’s travel trainer Mary, to help her scout the route and suggest adaptations as her life destinations change.

You can’t open a newspaper (with your hands, mouse or app) these days without reading some reference to the impact of the baby boomer generation, colloquially called the “silver tsunami.” It’s important to remember however, that a tsunami is something that strikes with minimal warning. In fact, the demographic wave that we are looking at is an extremely well-documented phenomenon that is washing inexorably across a wide flood plain.

Via has done much to prepare. We’ve invested in diversified mobility options programs, such as travel training, mobility options planning and transportation navigators, to connect our target populations to other potential options to maximize the use of all transportation alternatives. We’ve built a sustainable and fully paid-for facility that can expand to respond to growing community needs.

We will continue to change to meet the mobility needs of our current and future populations. In the rapidly changing environment of innovative programs to enhance mobility, we will explore research-backed, effective and safe best practices, apply our three-plus decades of insight to evaluate the potential impact of these programs and bring the best to implementation. We

will listen more and try to understand better the needs of our customers. We will guarantee financial sustainability as it ensures our future.

Via will not be able to meet these growing needs on its own. This significant demographic shift compels all communities to prepare. Enhanced investment in transportation is critical in every community we serve. Progressive policymakers and planners will need to retrofit their communities with transportation options, housing and land-use patterns that help people keep their independence as long as possible.

While the silver tsunami is here, we do not have to succumb to the metaphor that we will all be washed away by the force of this oncoming wave. We can move forward collectively—and interdependently—to provide an inclusive and connected community. From daily errands to daily adventures, mobility is what gives people the opportunity to live their dreams, have a sense of purpose and find their own unique place in the community.

It is important to recognize that each one of us, if fortunate, will be older someday. What kind of community do you want for yourself?

Let’s start creating it now.

Via’s travel training program helps sally adapt The Future

Unduplicated Clients Served

3000

2500

2316

2939

2250

2750

2369

2009 2011 2012 20132010

2559 2550

2000

3 -0 392 2-0 90 91-

15%

04 -49

20%20%

23%

8%1%4%

4%6%

05 -59

06 -6907 7- 9

8 -0 89

90+

2013 Age Categories

3 -0 392 2-0 90 91-

15%

04 -49

20%20%

23%

8%1%4%

4%6%

05 -59

06 -6907 7- 9

8 -0 89

90+

2010 2025

12,463

24,365

Population in service area

According to the 2010Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

2010 2025

12,463

24,365

Population in service area

According to the 2010Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

Be a resource in the region for mobility options and transportation services.

20102025

12,463 24,365

Population in

service area

According to the 2010Census, the population

of older adults and people w

ith disabilities in Via’s service area is expected to grow

95% betw

een 2010 and 2025.

2010 2025

12,463

24,365

Population in service area

According to the 2010Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

2010 2025

12,463

24,365

Population in service area

According to the 2010Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

2010 2025

12,463

24,365

Population in service area

According to the 2010Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

2010 2025

12,463

24,365

Population in service area

According to the 2010Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

According to the 2010 Census, the population of older adults and people with disabilities in Via’s service area is expected to grow 95% between 2010 and 2025.

Strategic Goal 4:

“We will continue to change to

meet the mobility needs of our

current and future populations.”

Support Via today.www.viacolorado.org/give-today

Via is a private, nonprofit organization.

Mobility is not just part of a day, it is part of life.

Someone you know needs Via.

Someone you know will need Via in the coming years.

Via Mobility Services 2855 N. 63rd Street, Boulder, CO 303.447.2848 www.viacolorado.org

Your contribution makes a difference.