Viacheslav Rudenko - Case Study: How 4 university friends battled US Mobile Market
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Transcript of Viacheslav Rudenko - Case Study: How 4 university friends battled US Mobile Market
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How 4 university friends battled US Mobile Market
Case Study
Facilitator: Viacheslav Rudenko
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The idea:Experience
+Beer
+Jamaica
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The people:Uni friends + Ex-coworkers +
Competitors
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We thought: Make world a better place - save kids from the inappropriate content and online sexual harassment
They want: Fear of being cheated. Control their loved one
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Rise money:
How to raise money by
refusing from money
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- Lean Development- Weekly and Monthly Analytics- Growth hacking
Not spending it:
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Rising action- PPI/PPC launch - June 10 First purchase $49.99
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Knock down
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Falling action● First refunds because of the JailBrake and
Not Remote service
● Complain to remove website mobispy.com from mobile-spy
● High churn rate around 30%
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1. First refunds because of the JailBrake and Not Remote service
2. Complain to remove website mobispy.com from mobile-spy
3. High churn rate around 30%
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● 301 redirect ● Record video tutorials ● Add testing on different phone models and OS
versions ● Add on-line customer support using live chat and
Skype US phone number● Decrease expenses from 15 to 7k per month
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Finish line:
● December 2013 break even point reached● Ok it’s working let’s earn some cash ● Closing deal with a new owner - on March 2014
with $20k monthly gross income and 10k active users
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Thank you!