vFit Oct 2014
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Transcript of vFit Oct 2014
The Future of
FitThe “Breakthrough” App that fundamentally changes the way people buy shoes online
Andrew HanscomFounder & CEO
The vFit AppSmartphone App accurately matches your own feet to a shoe database allowing customers and their family to “visually fit” the proper size shoe before they buy online.
A proven kiosk/scanner solution NOW updated into an easy to use and globally accessible free iPhone App
Increase sales conversions
Reduced poor fit returns
The vFit
AppiPhone App that is first of it’s kind
for shoe sizing
3 PUBLISHED U.S. Patents
covering system & method
Proven and tested with Footlocker,
Zappos & shoes.com
80+ footwear retailers signed
on to pay commissions
A technology that will disrupt current sizing
method
$15.00 Average Revenue Per User / Per Use
(RPU/PU)
3 years exit plan to major online marketplace
3 year cumulative ROI 515% of Investment
Market Size in Online
Footwear
2013 Online footwear sales in U.S. was over $8 Billion
• Zappos (Amazon) = 12.5% market share > $1 Billion
• Annual growth rate exceeding $1.2 Billion per year
• 43% of online sales traffic is generated from smartphones
Global online shoe sales is one of the fastest growing internet business segments
By 2016 over 1 Billion people worldwide will have a smartphone * (all these people buy shoes)
The Problem
Online footwear product returns average 25% (1 out of 4 pairs)
$300 Million operational cost at Amazon / Zappos• Zappos pays UPS shipping costs both ways if returned plus restocking costs and
will ship replacement size for free too
70% of U.S. customer base refuse to buy shoes online due to “size and fit confusion”
Current online shoe buyers are inconvenienced when they must take the time to return shoes that don’t fit
10 ½
6 ½ A
11 ½ B
6 ½
4511 1312 ½ D
7 ½ B 87C 8 ½ A
Size Confusion for Men & Women
All these shoe sizes fit the same two people…
So how do we know which Size is the right fit?
No surprise that 25% of online shoes bought are returned
Andrew’s closet
Sandi’s closet
• US Patent No. 6,741,728 – Issued May 25, 2004 - Footwear Sizing Database Method
• US Patent No. 6,546,356 – Issued April 8, 2003 - Body Part Imaging Method
• US Patent No. 6,549,639 – Issued April 15, 2003 - Body Part Imaging System
Our Patented Technology
Barrier of entry is difficult for other competitors before 2020
Scanning method and system are broadly covered in 3 patents
Database method patent ensures only vFit can match feet to shoes using a comparative database
Internationally filed provisional patent under both U.S. Law and the
Patent Cooperation Treaty ("PCT").
CLICK ON PATENT # TO VIEW DETAILS
iPhone App Experience
Landing Screen
iPhone App Experience
Login
iPhone App Experience
Scan or Shop Screen
iPhone App Experience
Before Scan Options
Placing foot on known sized object 8 ½”X11” or A4 copy paper
Smartphone patented scanning approach
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
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Integrated with iPhone’s internal gyroscope, images will have known camera angles
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
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Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
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Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
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Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
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Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
-1 degrees vertical0 degrees horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
-1 degrees vertical0 degrees horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
-1 degrees vertical0 degrees horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
-1 degrees vertical0 degrees horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
28 degrees vertical
-4 degrees
horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
28 degrees vertical
-4 degrees
horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
28 degrees vertical
-4 degrees
horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
28 degrees vertical
-4 degrees
horizontal
Fixed Size Object rests flat on hard floor (8.5” X 11” or A4 sheet of Copy Paper)
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-4 degrees
horizontal
-1 degrees vertical0 degrees horizontal
iPhone App Experience
Scan Profile
iPhone App Experience
Other Scans / Different types of
socks / Other Family members
iPhone Shopping Experience
Search
iPhone Shopping Experience
Search Results
iPhone Shopping Experience
“View my Fit” option
iPhone Shopping Experience
Personalized fit result
iPhone Shopping Experience
Retailers with shoe size available in
inventory and price comparison
iPhone Shopping Experience
Retailers with shoe size available in
inventory and price comparison
When customer chooses retailer to fulfill the sale vFit receives on average 15% commission from
that affiliated partner site
Revenue Stream from 80+ online partners
Green circles reflect the commission % received from each retailer
18%
7%
12%
8.5%
11%
7%
11%
25%
20%
11%
7%
13%
17%
20%
20%
Stage 1
approach
vFit Comparative Experience
Scanned customer can search shoes online also
@ vfitshop.com
Customer finds a shoe they want to purchase
on vfitshop.com
Stage 1
approach
vFit Comparative Experience
A Lightbox window
will allow customer
to determine best size
12
Nike Free 5.0+
Stage 1
approach
vFit Comparative Experience
Nike Free 5.0+
11 ½ Customer can change size
up clicking on – or +
Stage 1
approach
vFit Comparative Experience
Nike Free 5.0+
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Stage 1
approach
vFit Comparative Experience
Customer can change size
up clicking on – or +
Nike Free 5.0+
When proper fit isdetermined it can be bought from selected retailer or saved to their Personal “vFit Closet”
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Stage 1
approach
vFit Comparative Experience
Shoe & size links directly to partner retailers
shopping cart to process order
Zappos pays vFit 18% or $15.00
commission on this sale Stage 1
approach
vFit Comparative Experience
Social Media Customer Acquisition
Advertise to 90 – 100 million active users
who shop for shoes online and have iPhones in
the 4 key markets
How vFit Makes Revenue
vFit smartphone app is free to all consumers via
When consumer uses vFit to try on a shoe and confirm fit a cookieis embedded in the URL telling retailer the lead came from vFit.
Proven online revenue approach used by
Average vFit conversion revenue per sale = $15.00
Yr. 1 = 100,000 vFit conversions = $ 1,335,000 revenue
Yr. 2 = 1,135,000 vFit conversions = $14,190,000 revenue
Yr. 3 = 3,516,000 vFit conversions = $36,920,000 revenue
Exit Strategy
$300 Million Acquisition Goal from a
strategic online leader
vFit 36 Month Goal:• Exceed $39 Million annual
revenue
• Reach 10 Million unique users
SummaryHeadquartered in Southern California
Large market opportunity with sufficient untapped potential
Scalable global business with opportunity for rapid growth
Compelling and defendable market differentiation
Proven product proof-of-concept
Well defined sales & marketing strategy with a strong understanding of the market and customer need
Compelling business model and financial plan that leads to profitability and positive cash flow
Intellectual Property - proprietary and defendable (patented) processes and method
Exit strategy that provides a good ROI for investors
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The “Breakthrough”
App that fundamentally changes the way people buy shoes online
vFitShoes.com
vFitShop.com Contact:Andrew HanscomFounder & CEO(949) [email protected]