Veterans as Beginning Farmers BFLN Conference, Latham NY · 2014-12-18 · ISTP mechanic/ crafter...
Transcript of Veterans as Beginning Farmers BFLN Conference, Latham NY · 2014-12-18 · ISTP mechanic/ crafter...
Veterans as Beginning Farmers
BFLN Conference, Latham NY
Norm Conrad NCAT NE Director
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Veterans as beginning farmers
• NCAT’s experiences doing 6 years of BF projects specifically with veterans
• what makes vets’ unique as an audience
Now I’d like to switch gears. . . .
• I’d like to get an idea of this audience and some of your thoughts and motivations
• Why do I want to know this?
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Have you served in the military ?
1 2
0%0%
1. yes
2. no
Has any member of your immediate family served in the military?( parent, child, spouse, sibling)
71 2
0%0%
1. Yes
2. No
NCAT’s program for veteran beginningfarmers is called Armed to Farm
• Began in our California office in conjunction with Mike O’Gorman & FV coalition
• host farmers who are vets
We listened & we learned . . . . career fairs for vets
evolution of Armed to Farm
• led by Terrell Spencer
• NCAT ag specialist & Afghanistan veteran
• evolved from a weekend event ( awareness level) to a weeklong residential event ( immersion level )
Goals of Armed 2 Farm
• Multiple enterprises
• Hands on
• Business planning
• Financial planning
• Networking with critical groups
• FUN !!!!!!
Multiple enterprises
Hands on
Business planning
Financial planning
Networking with other ag supporters
FUN!!!!!!!
What % of the population are vets?
1 2 3 4 5
0% 0% 0%0%0%
1. 21%
2. 14%
3. 10%
4. 7%
5. 3%
what makes vets unique as an audience?
vet’s personalities ?
• Myer’s Briggs ain’tworkin’
ISTJInspector
ISFPConservtor
INFJ counselor
INTJscientist
ISTPmechanic/crafter
ISFPcomposer
INFPhealer
INTP architect
ESTPpromoter
ESFPperformer
ENFPchampion
ENTPinventor
ESTJSupervisor
ESFPProvider
ENFJteacher
ENTJField marshal
Let’s consider archetypes
• Joseph Campbell
• cross cultural roles
• Pearson-Marr archtypeindicators
– warrior archetype
warrior archetype
• How they visualize issues - “defense of
boundaries”
• characteristics - plan well,
achieve goals,
honor (extremely important)
violence is not a risk to them
Warrior archetype
what calls out to the warrior
anything that is a great challenge
an obstacle
how the warrior respond –
defeat
to slay
to convert
Warrior archetype
What is their goal ?
to win, to make a difference
How do they see their task ?
to fight for what matters
What do they fear ?
weakness, impotence
working with vets
• the military never fully leaves them
• many wrestle with what they’ve become
• they have pride – rarely ho-hum
• strong sense of brotherhood with other vets and a desire to help their comrades
working relationships with vets
• the military is hierarchical
• as a service provider you are dominant
working with vets
• avoid generalities –
• institutions are grey areas to vets
• get down to the “us guy’s /gals level ”
working with vets
• veterans are high energy people
• they want high energy experiences
what we know works. . .
• peer teaching
• maximize any / all vet - vet relationships
• don’t teach ag in the belief that “farming will heal the veteran”
what we know that works
• nurture the vet and they will pass it on to others
(often to their #2’s)
• your first goal is to establish trust
• it should never be about you or your project
You said WHAT ! ! !
There is one question you never ask a veteran
What I’ve learned . . . .
Educational strategies that work better for vets
• intense week long immersion trainings
• solve the big question up front ?
• on line/world campus degrees esp. for active duty military
• 2 year associate programs
What doesn’t work well
• traditional 4 year bachelors programs
• unstructured internships