ELKS Enhancing livelihoods through livestock knowledge systems

KM 4 ResultsKnowledge Management for: “Effective Service Delivery for Increasing Benefits from Pig Rearing

in the North East”

Development of an Experiential Framework for Planning

By: Monjul Islam

VET AID

Community Partnership in Service Delivery

Guwahati, 7-9 April 2010

Background

FARMER (Fellowship for Agri-Resource Management and Entrepreneurship Research) - A non-government , non-profit organization formed in 2003MandateIntegrated Service Delivery through innovative model which is Accountable, Accessible and Affordable and make use of other resources to facilitate satisfied, secured and sustainable employment in agriculture and allied sector. MissionEnable delivery of innovative services, through network of knowledge management professionals in the field of agriculture & allied sector. Empowered by collective wisdom, we advocate for policy changes, encourage partnerships for better nutrition, health, safety and high quality of food for all citizens of India’s eight (8) Northeastern states.

Idea Needs explored by study tours to various parts of N.E., and

acceptability developed through 3- months fee based training programme

Prospecting to pilot service delivery model with shift in focus from conventional “clinical” approach to innovative “preventive”.

Logistically convenient area and technically competent manpower Need of service in the area with un-explored scope Geographical area: Khanapara to Jorabat Dairy producing belt

producing appox. 60 to 70, 000 litre milk per day

Obje

ctiv

e

s

Dairy producers

FARMER

•Institute a system with community partnership to provide quality service •Build community ownership to the service delivery model•Create awareness for scientific husbandry practices•Enhance productivity•Help in up scaling of operation

Explore and test revenue earning modelRecord existing KAPTest the model for submission for fund for replicationIdentify build capacity of prospective dairy farmers as ISP Be pioneer in agriculture and livestock service delivery

Background

Funding:No external funding.Total capital raised worth Rs. 75, 316/- through share contribution of participating members 10 @Rs.4000 per members. FARMER provided input of Rs.35, 316/- and minimum furniture, one compound microscope and minimum laboratory implements to do basic dung testing.Operational guideline:MOU signed with the groupOne of the participating members to act as “Treasurer” with fixed term of 4 months on rotational basis . Vety. Service provider will act as supervisor and FARMER remain as facilitator and do monitoring

FARMER

Input dealersDevelopment organizations

Facilitator

Project stakeholders and structures

SH SHSH SH

SHSHSH SH

SH

SHVET AID

Promoter

ISP

Dir

ect

benefici

ari

es

Indirect

beneficiaries

Dairy holder

Dairy holder

Dairy holder

Dairy holder

Beneficiaries under sphere of

influence

Dairy holder

Dairy holder

Dairy holder

Dairy holder

Dairy holder

Dairy holder

Action / System / Chain Research and Policy Advocacy leading to

Identified Opportunities, Better Environment and Motivated Entrepreneurs

Market Analysis, Capacity Building & Help in Enterprise Planning

Help in Input Selection & Intelligent Procurement

Help in day to day management of enterprises

Augmenting innovation / Good Agricultural Practices & value additions

Help in Marketing of produce

Profit

Service Model Features

Service Model Features

Based on the field need

One stop service delivery at the doorsteps of farmers

Community Knowledge management

Participatory approach for community ownership building

Facilitation centre for the community

Common element of interest for all – both tangible and intangible

Ensuring quality animal healthcare

Organic style of management

Sufficient space for capacity building

Platform for continuous knowledge sharing

Achievements

At the level of FARMER

More understanding of KAP

Capacity strengthening of its functionaries in

service delivery

Help in understanding of weakness at

organizational level

Helped in prioritizing service intervention

Helped in understanding issues pertaining to

community knowledge management in service

delivery

Helped devising project intervention in dairy

sector

Build up on the experience FARMER started

another such model in Agriculture

Formulated a project to apply for donor

support

At the level of producersStimulated mind set change

Build capacity of community representative in

managing service delivery and build ownership to the

service delivery

Created some “change agents”

Service focus re-oriented from “individual Curative”

to “community preventive”

Improved husbandry practices

Reduced arbitrary use of medicines and feed

supplements

Prepared ground for further intervention

Orientation to earning of profit by participating in

such participatory service delivery model

Achievements

At the level of FARMER

Adequate financial support

Adequate quality manpower

Failed to address core service need

Management aspects

Proper documentation

Key challenges faced: Internal environment

At the level of Community

In adequate cooperation by all the participating

members

Lack of proper understanding of the benefit of the

service delivery model

Existing credit dependency of the dairy farming

community with more alternative options available

Could not generate enough business to retain a

quality vety service provider

Key challenges faced: External environment

Competitors

Company representatives providing medicines and

feed supplements on credit

Government A.I. Service providers

Consistent resistance and de-motivation by VAS

Existing system of marketing of milk

The final blow

The facilitation centre was destroyed by eviction

The group got dis-organized

Could not find suitable accommodation at bearable

price

Could not manage alternate quality service provider

to cater to the need of constant service

Analysis of existing KAP helps in devising service

delivery model

Assessment of the external environment and

competitors is critical for sustainability

Assessment of value chain and its participants is

important to bringing their participation for synergistic

actions.

Prioritizing of service need and gradual up scaling

along with inclusion of other service is important to

stimulate enhanced quality productivity

Should have at least one unique service, not available

with other service providers

Proper understanding of local culture, element of

common interests and differences

Lessons learnt: On approach

o It is important to identify and select persons of similar

socio-economic strata which adequately represent the

community and also brings diversity.

o It is important to understand that it takes time for

community to acquire, receive and decode new

information.

oService to the community should be able to

adequately inform, convince, motivate and mobilize the

community.

oService provider should be able to build its own

credibility amongst the community for their better

acceptance

oThe aspirations of the community should be handled

carefully

o Credit makes the service delivery model fail

oService should be able to demonstrate tangible

benefit continuously

Lessons learnt: On Community aspects

Logo of the presenting organization

Thank You for your Attention !

Looking forward for few more VET AID