VESTAVIA HILLS HIGH SCHOOLBRAND IDENTITY DEVELOPMENT

PHASE ONE PHASE TWO PHASE THREEResearch and Analysis Brand Strategy Design Concept

BRAND IDENTITY PROCESS

RESEARCH BY THE NUMBERS

1,189 total student surveys collected.

Knight Eady conducted hour-long educational branding presentations and discussions to engage

with a large population of the VHHS students

RESEARCH BY THE NUMBERS75 students engaged through

focus groups

Focus groups included a diverse selection of students from all

grades and with various interests.

RESEARCH BY THE NUMBERS

39 community member one-on-one interviews

RESEARCH BY THE NUMBERS

10 VHHS faculty one-on-one interviews

RESEARCH BY THE NUMBERS

Open forum for all VHHS students to participate in research

RESEARCH BY THE NUMBERS

Open forum for all VHHS faculty and staff to participate in research

RESEARCH BY THE NUMBERS

Open e-mail address for any VHHS stakeholder to use to provide research input

RESEARCH BY THE NUMBERS

150+ hours of research data collection and analysis

WHAT WE HEARDRESEARCH SUMMARY

BRAND ATTRIBUTES

BRAND OBSERVATIONS

MOVING FORWARDBased on the research findings and complete analysis of the

results, the research team concludes that it is in the best interest of VHHS to move forward without a new mascot at this time. In

lieu of a mascot, strong primary marks and additional brand imagery will be developed as the visual elements of the VHHS

brand. Additionally, a branding style guide will provide recommendations for use of the marks in order to protect the

VHHS brand and maintain consistency.