Very Pinteresting Deck

PINTEREST 101 Making pretty stuff work for you

outline

What is Pinterest?

How Pinterest works

The amazing appeal of pinterest

How brands can use Pinterest

So,

The New Kid on the Social Media Block Beta site launched in 2010

A content curation site where you can ‘pin’ images to your

own boards organized by

themes

Basically

The Theory Behind It All

How it works Organize your pins

Into boards

How it works

Comment

Share to other social

media channels

Repin

You can also

[♥] like & follow

What’s with the appeal?

It’s largely VISUAL

Currently An invite only site

(Which means that everyone obviously wants in)

also

But don’t just take my word for it..

“One of the 50 best websites of 2011”

:

What other people are saying..

-NPR:All Tech Considered

Still not convinced? Check out their HITS

VIA MASHABLE, FEB 2012

Still not convinced? Check out their REFERRAL TRAFFIC


Still not convinced? Check out their AUDIENCE DEMOGRAPHICS


Still not convinced? Check out HOW THEY COMPARE


It’s also Retaining and engaging users 2-3 times as

effectively as twitter was when they were at a similar period

VIA RJMETRICS, FEB 2012

Where are these pins coming from?


#1. Etsy #2. Google

But only of the total pins are from etsy,

their number one source: demonstrating the

of the amassed information and pictures from the world wide web

They’re viral


80% of all pins were re-pinned from another user

They’re viral


80% of all pins were re-pinned from another user

Compare this to twitter

Which consists 1.4% retweets

So we know its not just pretty

But how do ! mak" it wor# fo$ us?

Well, its not impossible. They made it work for them

Just to name a few

1. Giving your brand a personality

Creation | Pin beautiful and interesting content relevant to your brand

& Co-creation | Create a collaborative board where you and others can pin content to- an opportunity for brand curation

2. Running competitions on pinterest

“Pin it to win it” as seen from Barneys, New York

2. Running competitions on pinterest

3. Make use of existing tools

3. Make use of existing tools

It’s out there – leverage on existing resources and tools on the net to help you calculate how you can use pinterest for your business.

Just Remember:

Noone likes to feel dumped.

Just Remember:

Noone likes to feel dumped. So, if you start using Pinterest, keep at it. Don’t just abandon it after running one competition or you’re not going to get anywhere with your followers!

AND finall! Just enjoy the ride

It’s meant to be beautiful

JEMIMAH WEI COPYWRITER & SOCIAL

MEDIA STRATEGIST HAVAS MEDIA Jemmawei.com

THANK YOU

Very Pinteresting Deck

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