Vertis Overview
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Transcript of Vertis Overview
04/08/23 © Vertis, Inc. All rights reserved.
Service. Speed. Quality. Peace of Mind.
Jim FiloteiP: 704.892.7424C: 704.904.4258
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Vertis Communications
Core Services Overview
2 April 8, 2023
VERTIS COMMUNICATIONS AT-A-GLANCE
• Headquartered in Baltimore, MD
• 100 locations worldwide with approximately 6,000 professionals
• Leading market positions in:
| Advertising Inserts
| Direct Mail
| Newspaper
| Media Planning and Placement
| Advertising and Packaging Premedia
• Over 2,500 clients, including:| 1,635 retailers and manufacturers
| 625 newspapers
| 240 advertising agencies
3 April 8, 2023
VERTIS COMMUNICATIONS AT-A-GLANCE
• Talented marketing experts who know how to connect you with your customers and deliver better results
• A partner in solving the most complex, time-sensitive advertising, marketing, data asset and workflow management challenges
• Strongly committed to customer service, reliability, and flexibility
Our goal is to optimize your advertising investment and get a
better return for every program dollar.
4 April 8, 2023
VERTIS VALUE PROPOSITION
Efficiency
• Improve productivity
• Reduce errors / rework
• Reuse assets
• Reduce cost
Effectiveness
• Improve cycle time
• Protect & reinforce brand
• Increase versions/personalization
• Increase ability to measure
• Drive revenue
In every aspect of business—from the products we offer to the services we provide, Vertis helps you become more efficient and effective in managing the marketing communications process
5 April 8, 2023
marketing
direct
PRODUCTION INNOVATION MARKETING INSIGHT
POSTAL EXPERTISE
6 April 8, 2023
THE RIGHT MESSAGE TO THE RIGHT AUDIENCE
• Full range of production capabilities
• Integrated direct marketing programs
• Data analytics
• List management
• Database solutions
• One-to-one marketing
• Digital printing solutions
• Mail planning and logistics
• Value-added design and delivery services
• Client Advisory Services
04/08/23 © Vertis, Inc. All rights reserved.
TURN YOUR DATA INTO ACTIONABLE INFORMATION THAT DRIVES RESULTS
data integrated
8 April 8, 2023
MARKETING SERVICES
• Integrated Data Solutions
• Creative Services
| Strategy
| Concept
| Execution
• Store-centric programs
• Consumer Research
• Multicultural Marketing
• Enterprise Marketing Solutions
• Interactive Marketing
9 April 8, 2023
Percentages calculated are within error margin of <1.5%
INTEGRATED DATA SOLUTIONS
• Data Enhancements
• Data Analytics
• Data Hygiene
• List Acquisition Services
• Ethnic Data Encoding
36%
46%
18%
32%
41%
51%
61%
22%
17%
CUMILATIVE PERCENTAGE
9,800
9,800
9,800
9,800
9,800
9,800
9,800
9,800
9,800
CUMILATIVE FREQUENCY
32%43.1J ugglers06
18%82.5Caretakers07
46%14.0Wannabees08
36%12.9Daredevils09
51%32.8Surfers04
41%22.3Guardians05
61%17.8Good
Neighbors03
22%15.5Pathfinders02
17%22.8“Movers and
Shapers”01
PERCENTAGEFREQUENCYRISC
DESRIPTIONRISC CODE
36%
46%
18%
32%
41%
51%
61%
22%
17%
CUMILATIVE PERCENTAGE
9,800
9,800
9,800
9,800
9,800
9,800
9,800
9,800
9,800
CUMILATIVE FREQUENCY
32%43.1J ugglers06
18%82.5Caretakers07
46%14.0Wannabees08
36%12.9Daredevils09
51%32.8Surfers04
41%22.3Guardians05
61%17.8Good
Neighbors03
22%15.5Pathfinders02
17%22.8“Movers and
Shapers”01
PERCENTAGEFREQUENCYRISC
DESRIPTIONRISC CODE
Realize the full potential of your customer data.
04/08/23 © Vertis, Inc. All rights reserved.
creative services
CALCULATE. CAPTIVATE. COMMUNICATE.
11 April 8, 2023
• Marketing Services
| Strategy development
| Direct Marketing
Acquisition
Retention
Customer Relationship-building
Lifestyle Marketing
DataDrivenDesign™ / Creative Modeling
| Integrated Cross-Channel Campaign Strategy
| Multicultural Advertising
| Catalog Marketing
| Email Marketing
| Consumer Promotions
| Business-to-Business
• Creative Services
| Direct Mail Packages
| Insert Design
| Email Design & Optimization
| Copywriting
| Collateral Design
| Promotions
| Print Campaigns
“ Vertis Creative delivers
multichannel communications with dedicated marketing and creative teams.”
CREATIVE SERVICES
04/08/23 © Vertis, Inc. All rights reserved.
PUT THE LATEST TOOLS TO WORK FOR YOU
solutions digital
13 April 8, 2023
ENTERPRISE MARKETING WORKFLOW SOLUTIONS
• Retail Production Management for Targeted Promotions
| Vertis Ad Production - Efficiently and cost-effectively plan, merchandise, build and manage highly versioned print advertising.
| Vertis Inserts2Online - Converts versioned inserts for intuitive online ad delivery and more comprehensive interactive marketing programs.
• Digital Media for Complex Trigger Programs
| Vertis Digital Campaign Services (email and PURL) - Use emails and PURLs to cost-effectively target customers, increase awareness, and boost sales.
• Creative Production Management
| Vertis Marketing Resource Management - Streamline project management of your most complex, multi-faceted marketing campaigns in a single, consistent systemMarket specific process improvement technologies for targeting
marketing communications, lowering production costs and reducing time to market.
04/08/23 © Vertis, Inc. All rights reserved.
multicultural marketing
CULTURAL RELEVANCE IN A CHANGING MARKETPLACE
15 April 8, 2023
MULTICULTURAL MARKETING
• Culturally relevant brand communications
• One-to-one marketing and target list development
| Customize communications to individual households based on language preferences, buying behavior, and other characteristics
• Media planning and placement
| Micro-geographic targeting technology, media expertise, and understanding of multicultural consumer behavior
• Vertis Customer Focus® Opiniones
| Insights into Hispanic buying behavior and media usage across a wide variety of consumer categories
16 April 8, 2023
® 2008 Vertis, Inc. All rights reserved.
premedia
CREATIVE EXPERTISE, TECHNOLOGY, AND PRODUCTION KNOW-HOW
17 April 8, 2023
FASTER CYCLE TIMES –SUPERIOR QUALITY• Prepress services
| Scanning and image retouching
• Color engineering
• File preparation and processing
• Digital proofing
• Managed services
• Consumer packaged goods premedia
| Global Brand Assurance consulting
| International on-site managed services
| Creative
| Art production
| Prepress
| Digital proofing
| Flexographic plate making
• Ready-to-advertise design templates
• Technology solutions
• Client Advisory Services
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inserts advertising
PRODUCTION CAPABILITY, PROCESSTECHNOLOGY, & MARKETING INSIGHT
19 April 8, 2023
• Traditional and innovative formats
• Advertising versioning by target market
• Specialty programs for Hispanic marketing, store events, or to support direct mail initiatives
• State-of-the-art printing assets and capabilities
• Nationwide production with strategically positioned facilities
• A commitment to customer service, reliability, and flexibility
• Demonstrated expertise supporting leading retailers
• Client Advisory Services
TARGETED INSERTSTHAT WORK SMARTER
20 April 8, 2023
® 2008 Vertis, Inc. All rights reserved.
placement
media
TARGETING TECHNOLOGY AND BUYING POWER
21 April 8, 2023
PRECISION TARGETING FOR MARKET IMPACT
• Unsurpassed targeting
• Advanced print placement technology
• Expert negotiation and buying power
• Process automation
• ROI analysis
• Flexible service options: we work with you in the way that best fits your needs and interests
22 April 8, 2023
STORE-CENTRIC PROGRAMS
• Program messaging and offers to drive store traffic
• Integrated media programs
| Advertising inserts
| Direct mail marketing
| Door hangers
| Out-of-home advertising
| In-store signage
Everything you need for retail traffic building and special events.
04/08/23 © Vertis, Inc. All rights reserved.
INFORMED CONSUMER INSIGHTS
research
consumer
24 April 8, 2023
CONSUMER RESEARCH
• Our proprietary, comprehensive series of consumer surveys, Customer Focus®, analyzes and tracks consumer and media behavior
• 10 years of in-depth analysis of consumer demographics, psychographics, purchasing behavior, and media trends in America
• Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans
• Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes
• Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential
Vertis Customer Focus® has been featured in Time, USA Today,
Advertising Age, Adweek/Brandweek, and top trade magazines.
04/08/23 © Vertis, Inc. All rights reserved.
BUILD STRONGER BRANDS. IMPROVE CUSTOMER ACQUISITION AND RETENTION
solutions
interactive
26 April 8, 2023
INTERACTIVE SOLUTIONS
• Integrated interactive strategies
• Building online assets
• Communicating using multiple channels
• Assessing and improving performance
• Deploying efficient digital techniques
• Applying the right strategy and the right technology
We integrate proven new media solutions
specific to your needs.
BOTTOMTIER
Viral video
Social networks
Second life
Branded apps (Widgets)
MIDDLETIER
Blogs
RSS feeds
Podcasts
Video on demand
Online Web Experience
Email marketing
Widgets
Search engine optimization
(SEO)
PURLs
Online media buy
Mobile marketing
TOP TIER
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® 2008 Vertis, Inc. All rights reserved.
large formatgraphicsCREATIVE AND STRUCTURAL
SOLUTIONS
28 April 8, 2023
BIGGER THAN LIFE IMPACT FOR YOUR BRAND
• Grand and Large Format
• Billboards
• Building Wraps
• Vehicle Wraps
• Construction Barricades
• 3D/Structural Creative Design
• Wall Murals
• Environmental Graphics
• Back-lit Displays
• Trade Show Graphics
• Point Of Purchase
• Point Of Sale