Vertical Markets
12
Eric Wickberg 2009 1
description
Vertical Markets. Eric Wickberg. Why Vertical Market Focus?. Strategic Who’s our customer? Focused product development Targeted marketing and selling Understand your customer needs Tailoring message Value selling Market champions. Chief Vertical Applications. Hospitality. Product: - PowerPoint PPT Presentation
Transcript of Vertical Markets
Eric Wickberg
2009 1
Why Vertical Market Focus?• Strategic
– Who’s our customer?– Focused product development– Targeted marketing and selling
• Understand your customer needs• Tailoring message• Value selling
– Market champions
2009 2
Chief Vertical ApplicationsProduct Marketing Distribution Case Study
Hospitality MPW w/ TiltLockdown plateFurniture stand
Hospitality Brochure Direct / DealerFocus on boutique
Turnberry (MGM Residence / Fountainbleau)
Digital Signage Custom cpu boxes for Equus, Cisco, NEC...NEC 2x2 Solution
Digital Signage Brochure DS - display mfg integrators & direct AV - integrating dealers
Target, CBS Outernet, etc.
Digital Signage:Menu Boards
Custom Fusion Digital Menu Board flyer DS - display mfg integrators & direct AV - integrating dealers
KFC
Digital Signage:Video Wall
New pull-out FP mount. Available soon. Allows center flat panels in video walls to be installed & serviced
Available soon. (Nathan)
Healthcare Wall Track. Steel Stud Solutions. OSHPD. Monitor Arms.
Healthcare Brochure Healthcare IT DealersContract FurnitureGeneral ContractorsA&D focus
Scorzetti hospitalCarestreamKaiser PermanentePark Nicollet
Hospitality• Product:
– Coming Soon: MPW with Tilt, Lockdown Plate, Sanus Furniture Stand FS46/56, Fusion blinders
– Existing: MTS, MSS, MPW, PRO, MTR, etc.
• Distribution “Who’s our customer”?:– See Hospitality Matrix– Distribution:
• Direct sales• Dealer based sales• Direct sales and collaborate with dealers for project
registration and commissioned sales
2009 4
Hospitality
2009 5
– Case Study: Turnberry (MGM, Fountainbleau, etc.)
Digital Signage• Product:
– Custom cpu boxes MAC & PAC and universal MAC/PAC for select manufacturers
– NEC 2X2• $259 NEC Price for four screens with fast, simple install• Customized/enlarged PSM for 46-inch NEC monitors
• Distribution -- “Who’s our customer”?– Retailers and QSR applications– Distribution:
• Dealers, content developers, national installers, integrators
2009 6
Digital Signage• Case Study - Target
– Custom Solution for Blu-Ray Media and Blu-Ray Player
– Chief staged and kitted the entire solution, including 3rd party products.
– Chief’s Target sponsor was recognized by Target Corp. for outstanding contribution for install savings
2009 7
Digital Menu Boards• Product:
– Fusion mounts• Customized on an application by application basis
– For large enough opportunities (i.e. KFC) Chief will provide custom length poles and minimize number of uprights per the application.
– Chief has a superior value proposition for multiple screens – simplest install at the lowest price!
• Working on a compatibility matrix for custom solutions
• Distribution “Who’s our customer”?:– Display Manufacturers for national rollouts– Digital Signage content provider– Integrators for local projects
2009 8
FUSION UpdatesMenu Board SolutionsSmaller Projects
Use current Fusion offering and FCK accessories
Can only connect two screens with FCK accessories
Must install screens in pairs while using FCK kits
Perfect for pilot or low quantity roll-outs
Larger ProjectsSpecific SKUs and designs are possible for large projects
Custom length connector kits and/or poles
Reduced number of wall uprights
Specifications based on number of screens, size and
mounting pattern of displays
Contact OEM team for specific details or project
requests
FUSION Updates
Video Wall MountsMedium and Large Pull-Out Video Wall Mounts
Pull-out : 7” for ease of display install, access and removal
Low-Profile: 3.6” in closed position
Integrated Controlzone, Centerless, ClickConnect for perfect
screen alignment
MSMVU: 26-47” Displays, LSMVU: 37-63” Displays
Available: Q4, 2009
Same installation as Video Wall BrochureVisit: http://www.chiefmfg.com/catalogs_brochures.aspx
Install Mounts separately (no FCK connectors)
Vertical spacing = height of screen
Install all screens, slide together and adjust up/down
Pull out for screen access or removal
Can also be used for recessed applications
Healthcare• Distribution
– AV, Contract Furniture, IT, General Contractors– Focus on healthcare A&D
– Telemedicine and AV Integrators
• Product
2009 11
TV Mounts/Projectors Wall Track
Monitor Arms
Medical Imaging
Other• Point of Sale (POS)• Dispatch or 24/7• Workstation
2009 12
